What does it take to disrupt an industry long dominated by the same old brands? Ask yourself, when was the last time you saw a deodorant brand start a conversation? That's exactly what Jake Paul’s W Brand is doing. With a recent $11M investment and a value north of $150 million, Paul is looking to topple Axe and Dr. Squatch from their perch. I have seen brands disrupt the market before but Jake Paul, along with his co-founders Geoffrey Woo and Woodie Hillyard, have all the tools to really make a major difference in the men's personal care space. Paul is a brilliant marketer and brings that influencer-driven energy to a category long dominated by familiar names and is proving that consumer loyalty can come from new faces—and fresh, relatable branding. On top of that, Jake and the brand have a massive marketing opportunity with his upcoming mega fight against Mike Tyson, which will bring an unprecedented amount of visibility to W. More than just another product line, W represents a new wave of influencer-founded brands that leverage massive followings to go head-to-head with household names. As online customer acquisition costs continue to rise, these brands show that an authentic connection with consumers can be the ultimate competitive advantage. Jake Paul’s W isn’t just about personal care—it’s about reshaping how products enter the market and reach the people who’ll use them. How do you see influencer-led products impacting the industry’s traditional retail dynamics? #cpg #jakepaul #wbrand
Whether you love him or hate him, Jake understands marketing.
Making Things People Love! Forever Entrepreneur & Founder @ Aspyr Living - A remarkable new generation of sustainable products for the home.
1moEncouraging article on Jake Paul’s W brand. Deodorant is about as far as glitzy as you can get. But his investors will still cash the check when it’s acquired for $500M or more!