Alice Gold’s Post

It's LAUNCH DAY! So excited that my and Tim Hoskins, President, Quester labor of love for the consumer insights and market research industry is available now on Amazon. We hope this book sparks meaningful conversations within our industry and in corporations on how we can evolve our industry so it reaches its full potential. #marketresearch #consumerinsights #mrx https://lnkd.in/eYPD-KPk

📚 Have you read 'The Wisdom of Crowds'? Re-share or like this post if you have! In the book, you will discover how collective guesses about jelly beans can be spot-on. 🍬 Our approach at First Insight follows a similar path, gathering diverse customer insights for accurate decision-making. 📊 Are you ready to unlock the wisdom of your customers and make better product, pricing, and marketing choices with our Retail Decision Platform? Explore more in the comments below. 👇 #TheWisdomOfCrowds #FirstInsight #Retail #Technology #VoiceOfTheCustomer

📘 Exciting Announcement 📘 My new book, "From Social Listening to Business Impact", is now available for pre-order on Kindle & soon to be on Amazon's marketplace. The book introduces new concepts and frameworks that redefine how online data can be strategically leveraged. ✍ Key highlights include: - The Social Listening Mix: A newly defined concept that guides you on planning, tracking, and measuring the success of social listening strategies. - GMA Method: Unite internal teams around clear and measurable objectives. - Technologies: Explore the latest technologies that enhance your social listening projects. - Library of Framework Components: Accelerate your reporting and insights generation with practical, ready-to-use structures. - Business Impact: Learn how to secure more budget by demonstrating the tangible business impacts of your social listening strategies. #SocialListening #SocialData #Marketing #CX #SocialMedia #BookLaunch

It sounds like Othmane Benkirane’s "From Social Data to Business Impact: Concepts & Frameworks" is a must-read for anyone involved in digital marketing and brand management. The book seems incredibly timely, given the importance of social media in today's business landscape. By introducing fresh concepts and actionable frameworks, it promises to be an invaluable resource for transforming the often overwhelming ‘noise’ of social media into strategic insights. The inclusion of the Social Listening Mix and GMA Method particularly stands out as innovative tools that can help unify teams and measure the effectiveness of social listening strategies. Plus, the focus on leveraging the latest technologies should provide readers with a cutting edge in their projects. This book appears to be a comprehensive guide that not only teaches but also empowers professionals to make a tangible impact with their social media efforts.

Love this ebook. Because we all know it’s a buying group and not a solo buyer in any sale (even at small businesses), even if that’s not how all our systems and attention work.  We all know there’s invisible dynamics: personalities, political hierarchy, opposing pain points, tolerance for change management, and ultimately buyer security or insecurity. We know that despite the sophisticated signals we get, there are dozens we don’t. LeanData's own Kim Peterson delves into it with experts like Jon Miller, Kerry Cunningham and the Reltio team to break it down into one brilliant guide. If you read one thing in your Monday feed deluge, this is the one. #buyinggroups #B2BSales #buyingcommittee #ebook

Are we in an era of white paper overload? How many have you downloaded so far this month? Do you use them to make business decisions or outline strategies? And the real question: do consider the authors of good ones (ones that apply most to your business) as people you might partner with to help grow your business? If you discover a white paper or special report that resonates with you from an agency or solution provider, are you more likely to consider working with them? I'd love to hear your thoughts on what you get out of white papers and the value you place on the authors. Here's a detailed one from Mars United Commerce . It presents a new approach to the classic “path to purchase” that starts with shopper mindsets rather than the more traditional focus on behaviors or tactics in this latest report. Download it here: https://lnkd.in/g2ywfP-D What's your take on it? #whitepapers #marketingquestions #lowerfunnel

Everyone is trying to figure out their flavor of this, but it's clear that the Opportunity-focused go-to-market motion is here to stay as a major part of the Enterprise B2B space. Take a look at the guide put together around the Buying Group motion, working with some of the brightest thought leaders in this space. Want to talk through it further? Reach out! In 20 minutes, LeanData can show you how they make all of this possible. Check out the authoritative guide to buying groups here: #buyinggroups #opportunityfocus #B2BSales #buyingcommittee #revenuewaterfall #ebook. Link: https://lnkd.in/g87t3H2Z

A new, Opportunity-focused go-to-market motion is rolling in and this guide to buying groups is tailor-made to answer all your questions. This guide will help you understand why and how organizations are transitioning to a buying group motion, the impact of this shift, and how LeanData can help. Check out the full eBook: https://bit.ly/3VdGIun #BuyingGroups #OpportunityMotion #BuyingCommittee

The Consumer Insights Revolution takes you on an in-depth journey through insights and innovation, transforming the way we connect with consumers. Packed with powerful stories, actionable strategies, and essential insights to keep you ahead, this book is your guide to the future of consumer connection. Dive deeper with insights from our authors on the impact and key takeaways inside! #Zappi #ConsumerInsightsRevolution #ConsumerInsights

Got a good question earlier today about what drives buying group size. Here's what we know. 👉 The number of vendors evaluated and solution price alone account for 52.4% of the reason one buying team is smaller or larger than the average buying team of about 10 people. 👉Every extra $100,000 spent adds roughly half a person to the 10-person average buying team size. 👉For every extra vendor considered beyond the average of four, the buying team size increases by 2 to 3 people from the 10-person average. *** Other factors, such as company size and industry do not directly impact buying group size. Company size looks like it does until you do the math, and then you find out it's because big companies make bigger purchases, which drives the buying group size. Here's a link to the rest of the stats about buying groups from our Buyer Experience Study. https://lnkd.in/gHQZezFU