👾 Alex Virden’s Post

🎯 𝗪𝗵𝘆 𝗔𝗿𝗲𝗻’𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗕𝘂𝘆𝗶𝗻𝗴? 🛒 Ever wondered why your sales aren’t where they should be? Understanding the barriers your potential customers face is crucial. Here are some common reasons why people don’t buy: 1. They don’t find your product interesting. 2. The product is too hard to understand. 3. They don’t think you get them. 4. They don’t trust you yet. 5. They need proof that you’re trustworthy. 6. They feel it’s not a good deal. 7. They’ve tried something similar before and it didn’t work. 8. They plan to look at the offer later. Break down these barriers and watch your conversion rates take off! ✅ Build a connection: Show empathy and understanding towards your audience. ✅ Simplify your message: Make your product easy to understand. ✅ Establish credibility: Share testimonials and case studies. ✅ Highlight value: Make sure your offer feels like a great deal. ✅ Create urgency: Encourage immediate action with limited-time offers. Your customers need a reason to buy NOW. Let's discuss how to overcome these barriers and drive your sales to the next level! 🚀 -------------------------------------------------------------------------------------- 🏃🏻♂️ I am Bilal Ahmed. 🏅 I specialize in Meta Ads content strategy & help businesses & DTC Ventures to grow via Meta. 📈 #sales #marketing #businessgrowth #customerexperience #linkedinmarketing #digitalmarketing

I hear video doesn't do well on LinkedIn, BUT a little banjo seemed necessary. Today's the day - I'm finally announcing Virdical. I help B2B and B2C companies create instant clarity that drives brand awareness and pipeline — with a healthy dash of fun along the way. What do the best products in the world have in common? The answer: a winning product marketing engine 🚀 Why? Because making great products is only part of the equation. You need to get your product in front of the right customers. Fast. That’s where I come in. As a former in-house growth and product marketing leader — I get you and I got you. If you're looking for product marketing support or are a fractional leader looking to collaborate on messaging, positioning, and launch - let's talk! Visit: virdical[dot]com to learn more #productmarketing #b2bmarketing

Sales isn’t about aggressive pitches or forcing a product onto someone. It’s about understanding your audience and pulling in the people who already see the value in your offer. The key to sustainable growth? Focus on solving problems, not just selling products. Book a free 1:1 consultation today to begin your journey with Meta ads and see the benefits for yourself. If you found this valuable, don’t forget to like, share, or repost so others can benefit too

I’m a non-traditional product marketer. Who was recognized as PMA’s “Newcomer of the Year” in 2022. 🏆 - Graduated with a finance degree. - Invested five years in B2B SaaS sales. - And, sold my then-manager on why to hire a sales rep as his next PMM. Wasn’t a full-stack marketer then. I’m a one-trick marketer (at best) now. Don’t have it all figured out. But then, who really does? Don’t copy the competition. Lean into your strength. Build a story around it. And, stand the f*ck out. Be different to do what others can’t.

Had an insightful conversation with Larry Romero today, who brings nearly 15 years of experience in Product Marketing. 🌟 We discussed the importance of taking a customer-centric approach, where the customer is the hero 🎯, and Product Marketers act as enablers. It’s crucial to emphasize solving customer problems rather than just listing product features and benefits. 💡 During our discussion, we also explored how a background in sales can add significant value to Product Marketing. Sales professionals often have firsthand experience with customer objections, pain points, and concerns, which enables them to develop more targeted and impactful messaging. 🎯📊 Another key point of the conversation was how broad the field of Product Marketing can be, with various roles requiring different skill sets. However, the core goal remains the same: Position your product in a way that directly addresses customer needs and challenges. 🔍✨ One of the most interesting analogies Larry shared was comparing a product pitch to a bad date—if you spend too much time talking about how amazing your product is, you’ll lose the other person’s interest. 😅 Instead, the focus should always be on how the product solves problems. 🛠️ Looking forward to applying these insights in my next role. 🚀 If you share a passion for customer-centric Product Marketing or sales, feel free to connect. Always open to new opportunities! 🤝 #ProductMarketing #CustomerCentric #SalesAndMarketing #MarketingStrategy #ProblemSolving 🛠️ #ProductPositioning #MarketingInsights #SalesExperience #MarketingTips #CareerGrowth #AlwaysLearning #OpenToOpportunities #MarketingCommunity

"No one reads testimonials. They're not believable" - high-tech CEO. It's a sweeping statement but a myth. People claim that testimonials are cheesey and canned. But prospects want reassurance when exploring a product purchase. They're looking for validation, guidance, and some motivation. Testimonials make that happen, whether people admit it or not. A big lesson that I've learned over the years is no one wants to be a first-mover. No one wants to make a mistake or zig when others are zagging. Most people are not risk-takers. Instead, they do what everyone else is doing. It's safe and comfortable. Testimonials support this approach. It makes people breath easier. And they must work. Otherwise, all the smart marketers would have banned them from their Websites...and I don't see that happen at all. #testimonials #customers #sales #b2bmarketing ----------- What’s next? 1 - Hit the bell icon on my profile to be notified when I post. 2 - DM me to chat about brand positioning, messaging and GTM 3 - Ask about my 90-day marketing sprint program 4 - Request a copy of my "How hire a fractional CMO" guide.

Master the Art of Demand Generation! The secret to truly captivate your audience and create buzz around your offering lies in transparent signals of interest. Below is just a quick video on achieving this strategy, showing you how to make your marketing more impactful. Let’s discover the power of soft signals and transparency, together. I'd love to hear your thoughts—comment below and let's connect! https://lnkd.in/gupshYWf #MarketingStrategy #DemandGeneration #CustomerEngagement #Transparency

How to build out a marketing team from scratch as a Head of Marketing: 1. Identify GTM priorities (eg. product marketing) 2. Experiment with tactics (eg. product ad campaigns, live product demos, customer videos, etc) 3. Build proof of concept with repeatable infrastructure (eg. set up tools, processes, and baseline metrics for live product demo series) 4. Hire someone to run, improve, and scale repeatable programs 5. Repeat with next GTM priority GTM priorities will be different based on the company stage, customer profile, and business needs. But the principle remains the same - build out function specific programs yourself before hiring someone to run them. What do you think about hiring before building programs? #b2bmarketing

I recently Googled "Who owns go-to-market strategy" and got a whole lotta answers: • Product Managers • Chief Revenue Officer • Product Marketers • Sales Team • Chief Executive Officer • Go-to-Market Manager (hmm, sounds a lot like a PMM) • Chief Strategy Officer Google also suggested 12 books I could buy on GTM. I’m sure there are hundreds. This 3 minutes of research shows why there’s so much conflicting advice on who should own GTM. Everyone thinks they own GTM. The real answer is that it doesn’t matter who owns GTM, as long as someone is clearly designated to steer the ship. I’m partial to Product Marketing for the job because it sits at the intersection of Sales and Marketing. PMMs can speak both languages. If you find yourself tangled up in this debate, here’s a few ways get everyone on the same page: ☑️ Define clear lines of accountability. Remind everyone that GTM is a team sport. It requires collaboration across departments. ☑️ Focus on Customer-centricity. Regardless of who "owns" GTM strategy, the customer should always be at the center of everything you do.   ☑️ Let the data guide you. Look at customer data, market insights, and performance metrics and let it help you make better decisions. Or just hire a product marketer.

Stop looking to your niche as your only source of inspiration. For example, if you simply assessed the edtech businesses to find out what they're doing, your entire marketing mix would be tradeshows, outbound sales, and district-focused communications. However, if you look to other industries for inspiration - such as how Amazon disrupted retail, or how Tesla disrupted automotive - you start to see a lot of new possibilities for marketing your business. Some ideas for how you could apply these lessons from other industries to marketing in your niche 👇 • Use online communities and social media platforms to connect with potential customers and create a passionate base of advocates for your product • Develop a content strategy that educates potential customers about your product and its benefits, rather than relying solely on traditional advertising methods • Create a customer experience that is convenient, easy to use, and focused on the needs of the customer, rather than on the limitations of the technology itself. By taking lessons from other industries, you can create a marketing mix that is truly innovative and effective. This also becomes a differentiating factor by default from others doing similar things in your own industry. Look at inspiration everywhere, especially in competitive markets where companies have to be a little more progressive to stand out. You can learn where marketing trends are headed by watching what works for them. As ZINEB L. once said: "💜 I used to get people criticizing the fact that I had been in different industries. UNTIL I took control of the narrative and infused it with the power of cross-pollination!" You do the same. ___ I'm Nemanja, a B2B Tech & SaaS Growth Strategist Specialized in High ACV & Long Sales Cycles You don't need a CMO/VP in-house until you're around $5M-$10M in revenue You need me Ring the bell on my profile for more insights Or schedule a free 30-minute call (link under my headline) #funkymarketing #b2b #marketing #inspiration