Alex Rimmer’s Post

Major supermarkets like Sainsbury’s, Morrisons, M&S, and Coop are following Tesco's lead by introducing exclusive discounts for loyalty scheme members. In turn, this increases popularity among price-conscious shoppers, according to research from Retail Technology Show (RTS). But despite the surge in member-only offers, consumers have concerns regarding data usage and dual pricing fairness. Continue reading: https://bit.ly/3UW6aEi #Supermarkets #RetailTech #RetailNews

With so much P-O-P used to communicate loyalty offers, it’s understandable that there are some strong results in this interesting research from Walnut Unlimited in Retail Week. It would be interesting to hear what shoppers think of the loyalty display & messaging… https://lnkd.in/esjUqKWj

Shopping at local convenience stores can cost up to a fifth more than buying the same items at the supermarket chains’ larger stores, according to a new study from Which?. The consumer group compared the price of 42 popular grocery items on three occasions in June and July at Morrisons Daily, Sainsbury’s Local and Tesco Express compared to those at the supermarkets’ full-sized stores. The biggest price difference for the branded and own-label items was at Morrisons, with shoppers paying 21% more on average for the same products at its Daily stores. Morrisons told The Guardian it was “actively working” on introducing the More card to Morrisons Daily stores “in the coming months”. Meanwhile, the average price difference at Tesco was 10% and 5% at Sainsbury’s with the price difference far greater for those signed up to the retailers’ loyalty schemes. Tesco Clubcard members could pay 11% more in the retailer’s Express stores compared to its full-size branches, while Sainsbury’s Nectar users could find items 14% pricier. Tesco told the publication that it tailored its Clubcard Prices loyalty offers at smaller stores as customers tended to buy for different occasions there. Which? retail editor Ele Clark said: “Unfortunately, many people are without easy access to transport or online deliveries which leaves them reliant on smaller nearby stores. “Convenience stores may often be easier to travel to and handy for shoppers who need to stock up on a few essentials, but people who have to use them regularly will be spending significantly more over the course of a year than those with access to larger supermarkets.” Credit: Which #retailmedia

How much thought do you give to the use of colour when communicating your pricing? UK retailer Tesco use yellow to highlight in-store discounts and deals for loyalty card holders. It’s a way to remind loyal customers of exclusive benefits just for them. The aim is to encourage customers to fill their baskets in one store rather than turning to lower cost competitors like Aldi and Lidl. As an added benefit, they hope to boost loyalty and nudge impulse purchases of the products on offer. Why choose yellow? Yellow works well to draw attention, making it more likely the consumer will take action, and is often associated with cost-consciousness (think Ikea and McDonalds). You can read more about Tesco’s approach here: https://lnkd.in/ezDxhHxw My key takeout - don’t underestimate the impact colour can have when communicating your prices! #Pricing #Psychology #CustomerLoyalty

Retail Week have published a fascinating research study into UK grocery loyalty schemes. Some headlines that stand out for me: Over 50% of consumers don't trust that the levels of discount shown are authentic. This potentially plays back into the discounters hands just when the mainstream brands are beginning to fight back. Middle aged and family shoppers are the least likely to trust or welcome these loyalty schemes. Why is this? With bigger average baskets and frequent trips, are they simply better aware of pricing and multiple grocers offers? Is this a sign of wider distrust of institutions from the government down? Most sobering for those running loyalty schemes is that 14% of customers have abandoned a shop because they had either forgotten or couldn't aaccess their loyalty card. Now achieving best price depends on shoppers logging their membership, this loss of a total basket should be worrying (again for all but the discounters). https://lnkd.in/eZFwYFqr

While retail media has impacted all of retail, it has reached the most success in the grocery category, as these retailers are set up to win with existing robust loyalty programs and regular, returning shoppers. But there’s another sector of retail that’s equally set up for success: convenience. C-stores have witnessed remarkable growth, firmly embedding themselves in consumers' purchasing routines, says Client Director Tara Hekmat. 3 reasons convenience retailers are primed to win with retail media: 🥇 Mindset and mission 🥈 Frequency of visit 🥉 Store and product format #retailmedia #convenience #cstore #CPG SMG Plan-Apps

It’s not discount. It’s not momentum. It’s pragmatic shopping evolution. And it’s here to stay. Industry stereotypes holding it back from inside. Viewing and managing retail in channels is one such example. Obsolete and missing what is actually happening out there. Designated products by channel is same non-sense. Why mass can’t offer club value? Why discount should ignore dollar grabbing the same customer? What is discount actually? A fair and transparent value? Customers shop everywhere, in various ways. Spend their money at retail and for product that put them first! Misleading pictures of reality building castles of sand that serve short lived status quo. #retaildemocratization

“Consumers bought groceries from an average of 20.7 different retailers between March 2023 and February 2024 according to data firm Numerator, up 23% from the same months between 2019 and 2020. In addition to visiting more stores, shoppers are also traveling to cheaper ZIP Codes to shop and pursuing loyalty programs and promotions in greater numbers, retail analysts say.” #consumertrends

Will same reward rules work for all Chain stores ? 🧐 Yesterday was in discussion with one of QSR chain founder using BINGAGE, they have 10 outlets and wanted to offer seamless customer loyalty acrosss stores. Founder is introducing loyalty for the first time and has specific questions? One question was if we had to use the same rules to reward customers across all franchise stores. I agreed, and I explained why I believe the same loyalty criteria should apply to retailers in different cities I told him that 👉🏻 Same reward brings Brand credibility. 👉🏻 Get easier for marketing team. 👉🏻 No confusion among customers how to earn and how to redeem. Did I miss any point? what’s your thoughts? #BrandLoyalty #QSRChain #Retail #Restaurants #Ecommerce #Shopify #POS #LoyaltyProgram

Price-sensitive shoppers are turning to larger retailers, leaving C-stores behind. To stay competitive, c-stores should rethink pricing or offer unique value. It's time to innovate and adapt! #ConvenienceStores #RetailTrends #PricingStrategy