Alex Hendy’s Post

In a world full of high profile influencers, let’s keep our attention on microinfluencers 👀 I predict a rise in brands turning toward microinfluencers for influencer marketing and advertising in 2025. We’re seeing a rise in folks finding comfort and enjoyment in smaller creators’ content. Just this past week, I’ve witnessed the TikTok trend of passing over a simple “like” on major creators’ content (sorry, Jojo Siwa and Alix Earle). The #teamwork trend also demonstrates a rise in support of smaller creators who share real, authentic content, no matter their popularity on the platform. So, in 2025, I think we’ll be seeing a lot more microinfluencing in content pillars across various platforms 🤝 What’s your big idea for 2025? #BigIdeas2025

Catching up with rising star creators – part 2 of our key learnings 🚀 Our Planning team members, Lizzie Dearsley and Sophie Marshall, attended the Social Media Creators & Influencers Meet Up by Social Rising. We’re sharing tips from some of the creators we chatted with. Head to our page for more and drop us a follow to stay updated... 💡From brands to general social media users, everyone is recognising the power of the creator and influencer marketing as a whole💡 👉 It’s time for brands to take action and get involved! Every brand can engage creators and/or influencers – but it's how they do it that makes the difference. If you're a brand manager looking to work with influencers, and need some guidance, drop us a message. Details below 👇 #Socialfirst #Socialmarketing #Influencerevent #Influencermarketing

36 Influencers! 1 Powerful Campaign! We rocked this Mother's Day as we partnered with @bajajbroking to create a buzzworthy Mother's Day campaign that celebrated moms and smart investing, reaching a massive audience and empowering moms to take control of their finances. Influencer Marketing is nowadays the most powerful to build your brand and to reach the potential audience over the night! Do reach us for the successful marketing campaigns call now 📞+91 9958996332 #cosmolancetech #mothersday #momlife #influencermarketing #bajajbroking #mominfluencer

3 Alluring reasons marketing teams love collaborating with Arora Online: 1. We work with the best influencers & content creators. Refer to the video attached. 'Nuff said. 2. Influencers & content creators love working with us, so they produce their best work. Refer to the video attached. 'Nuff said. 3. We support all our influencer & social media work with effective strategy, design, paid media, and data analysis. Refer to the fact that you're seeing this. 'Nuff said. 💻 Check out our website for more about our work & contact us to chat more about how we can work together: https://bit.ly/3wVcySZ #InfluencerMarketing #DigitalMarketing #ContentMarketing #SocialMediaMarketing

So what does a seeding campaign actually deliver? Get 100+ influencers' true opinion on your product. Have those influencers potentially post content to their audience (insane value here). Find an influencer which perfectly aligns with your brands vision, which you can collaborate with for future campaigns. Test your product in different niches. All for just the cost of sale. This is just a brief overview - but you only get these advantages if you seed your product to the RIGHT influencers. And remember follower count does not matter as much as you may think it does! Nano-influencers are shining right now! #influencermarketing #seeding

Wondering how influencer marketing is changing in Brazil?   Social media now has over 176 million users in 2024, and companies are spending 160% more on influencers. Most brands plan to spend even more next year, with Instagram being the top choice. Many brands prefer to work with smaller influencers. Get all the details in the full report by J. G. Navarro on Statista https://lnkd.in/dZxuEhU9 #InfluencerMarketing #BrazilInfluencers #SocialMediaTrends #DigitalMarketing #MarketingStrategy #InstagramMarketing #BrazilianMarket #BrandStrategy #Marketing2024 #Statista #itsMatchUp

No Surprise! Creators are driving holiday spend this season 🎁 Here’s what you need to know: What does this mean for you? You NEED to have a creator/influencer strategy to reach your audience! At Gigl we have seen the spike first hand and helped more brands tap into communities through influencer marketing compared to previous years. The numbers are clear: As outlined in the latest Article by ADWEEK Traffic from affiliates and social media influencers, will account for a 17.2% share of online spend, and marks the fastest area of growth! Check out the full article, it’s a great read! https://lnkd.in/eHkn2wUn #marketing #digitalmarketing #insights #team

I am still analyzing data from the top 1,000 influencers on Instagram. Using a box plot, I found that most influencers have engagement rates below 814,250, with half having rates above 448,600 and the other half below. Outliers like JIMIN, Sugar of BTS, Tom Holland, and Jin of BTS have engagement rates much higher, reaching up to 1,600,000 to 12,000,000. Most influencers (75%) fall below 814,250, and only a few outliers have lower engagement rates below 34,200. #influencermarketing #marketinganalytics #socialmedia

Instagram is still the “old reliable” of influencer marketing in 2024. 🤳 And based on recent internal data from our platform, both CPG and wellness brands are ramping up their IG Reels campaigns featuring creators. 📈 Given that many of these brands partner with 20-30+ creators per campaign, having a full pipeline of influencers is crucial. This new post breaks down our latest tips, tactics and best practices for finding new Instagram influencers for your brand. 👇 https://hubs.la/Q02BxcNp0 #influencermarketing #Instagram #influencers

3. 𝑯𝒐𝒘 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑪𝒉𝒂𝒏𝒈𝒆𝒅 𝒕𝒉𝒆 𝑨𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝑳𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆? In the past, advertising was mostly about TV commercials, radio ads, and billboards. Brands would spend a lot of money trying to get their message out to as many people as possible. But things have changed. Now, influencer marketing is leading the way. Influencer marketing allows brands to connect directly with people through social media. Influencers, whether they are celebrities or everyday people with a following, talk about products in a way that feels real and personal. This has made ads more relatable and trustworthy. Instead of just showing a product, influencers share their experiences with it, which encourages their followers to try it out. This shift has made advertising more about building relationships than just selling products. Influencer marketing has given power to the people, allowing brands to reach specific audiences more effectively than ever before. #InfluencerMarketing #Advertising #DigitalMarketing #BrandBuilding #SocialMediaMarketing #MarketingEvolution #IncerInfluencerMarketing #Incer