Alessandro Svensson’s Post

Name: Alessandro Svensson on LinkedIn: 🎉 I'm sooo excited to share Kori first case study. I personally love this… | 15 comments
Uploaded: 2024-11-21T19:51:11.372Z
Duration: 5 min 58 s
Channel: Alessandro Svensson

Alessandro Svensson

Founder & CEO at Kori | Helping companies personalize Sales Enablement Assets at scale

🎉 I'm sooo excited to share Kori first case study. I personally love this use case — as it combines refined design, a string of various AIs with extensive automation. The user we're highlighting today is Primetime and how Kori is helping their sales team personalize their selling their ad-experience to potential advertisers. Thank you Martin Palm and the Primetime-time team for using Kori. We love working with you guys! 🫶 Side note: This is literally my first LinkedIn-video ever. And if you're not slightly embarrassed of the delivery, apparently, you're overthinking the content 🙈😊 ---- API-stack used in for this use case: ➡️ HeyGen for avatars ➡️ OpenAI (Dalle-2 for thumbnail-avatars) ➡️ Anthropic's Claude for Quiz-generation 🧊 Kori-SCRAPER 🧊 Kori-Design.Primitive.Plugin 🧊 Kori-AssetAssembly --- Kori helps companies personalize sales enablement assets at scale. Book a demo through our website.

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Transcript

Hi guys, My name is Alessandro. I am the founder of a company called Kori. Kory is a brand new startup. We've literally existed for just about 11 weeks formally and I'm really thrilled to share our first live case study. Just to set some context, Kori helps companies personalize sales enablement assets at scale. And the idea here is to automate workflows that enables BDB companies to pitch every prospect as if their company was built only with that customer in mind. Today I want to share an example of what this could look like. The case study here, it's from a Kori-user called PrimeTime Quiz. PrimeTime is Europe's biggest mobile live quiz platform. They literally broadcast thousands of live streams per year in different countries in different languages. And the way that they monetize this concept is through advertising. Here on the right you see an example of a brand sponsored integrated quiz experience that they have sold to an advertiser. This is a really great use case for Kori because it's super important for the sales reps at PrimeTime to pitch this experience in a way that is highly personalized. Because this is quite a complicated ad experience to explain unless you visualize it. So if you pitch, say, an eyewear campaign to this advertiser, Specsavers, it's a very different story than pitching another type of campaign to Coca-Cola, and and you want to explain the the power and the excitement about this advertising format by visualizing it, to the potential advertisers, what this would look like on the day. Basically what we do for primetime is that we have set up a string of workflows that generate their entire ad experience synthetically. So everything that you see here in terms of how they pitch is actually generated by different types of AIs. right? There are certain workflows that make sure that the branding is on point. There's a string of workflows that assembles the Avatars that we have created for the quiz host, depending on what type of quiz that we will generate, or what type of region and language this should be in etc. We even simulate the user chat, basically taking all of these elements and assembling them together to a very credible and accurate version of what this ad experience will look like for the advertiser. So how does the Kori platform works? Well, it's super simple for the Sales Rep. Because the only thing that they do, or need to do is that they basically prompt to the platform for what it is that they need. So in this case, it could be: I need a campaign example for Specsavers and the quiz theme is ophthalmology That triggers the Kori-workflows to start working on assembling these assets. And when this is done, this is delivered to the Sales Rep with absolutely zero friction for them to use when pitching when pitching their, potential advertiser. What happens in the background here, is a string of very precise workflows that work in harmony to create this asset in a way that it's basically fully automated apart from the. qua��ity control, which we do manually to make sure that all this is done to spec and that it's an accurate description of what this experience will look like. So we basically take all the hard work from the sales Rep and replace that with workflows such that they only need to request the output and use it in meetings. And this is what they do with every single sales pitch regardless of customer. And you can kind of think about the juxtaposition. between having this experience to showcase potential advertisers and only have, like a few generic examples which they had before Kori. So this is a really, really exciting way for the sales team Primetime to personalize every potential advertiser and create a synthetic version of what this experience could look like. I think this is a fantastic use of Kori Think this is a fantastic use of automation and automation in combination with AI. And if you want to learn more, feel free to book a demo. And this again, is not only kind of like a media use case. We do this for everything from database companies to dev tooling companies to ecommerce companies. The axiom here are kind of like, the idea here is that there's always ways to sort of personalize your sales. Assets such that they feel very, very precise and showcased experience that you're selling to a potential customer. Yeah, that was our first case study. I hope it wasn't too rambly and I hope it made sense. Awesome. Thank you so much. Have a good day.

Martin Palm

Co-Founder Primetime Live Quiz

We are incredibly impressed with Kori! The entire process was seamless, and most importantly, it has significantly enhanced our ability to visualize the potential of our complex media channel. Well done Alessandro Svensson and team!

6 Reactions

Daniel Kjellsson

Working to make lifelong learning a human right

Love it!

1 Reaction

Jacob H. Marquez

On a quest to understand human connections | machine learning, graphs, 📊, 🎵,🎨,✍️, 🚴, ☕️.

Incredible!

1 Reaction

Sandra Domeij

Founder | People Centric Design Leader ✨ Constantly Curious ✨ On a mission to disrupt HR ✨ Drive Real Impact w. Design Thinking ✨ All about People, Experiences & Stories ✨ Consumer grade experience for Employees

Impressive Alessandro Svensson 💪🏻💫 Looks great and solving a core challenge, great work!

1 Reaction

Rishabh Jain

Co-Founder / CEO at FERMÀT - the leading commerce experience platform

Very cool use case!

1 Reaction

Andreas Thim

Impressive!!

1 Reaction

Gustav Gullberg

Director CGI Design Studio

Very cool indeed!

1 Reaction

Allan Montan

OONA /\ OMIT

Wow

1 Reaction

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