Akkio’s Post

Using Data-driven audiences for your marketing campaigns? Don't miss this webinar with Akkio and Horizon Media's Elizabeth Twersky to see how AI can supercharge your campaigns!

DMEXCO - Digital Marketing Expo & Conference is approaching and I'm thrilled to be speaking on such a timely and important topic: "Unlocking High-Quality Audiences with Generative AI: Succeeding in a World with or without Third-Party Cookies." Join me for a deep dive into the future of audience targeting in light of Google’s evolving stance on cookie deprecation. We’ll explore how generative AI, like PrimeAudience ContentGPT, is enabling marketers to not only adapt but thrive in both cookie-based and cookieless environments. Don’t miss this chance to: ✅ Leverage AI to maintain ad performance while prioritizing privacy ✅ Uncover brand new tactics for engaging premium audiences with AI ✅ Gain hands-on insights to navigate and succeed in a fragmented, privacy-focused digital marketing world The session will be held on 19 September from 3:15-3:45 PM in MC 6B. Looking forward to seeing you there! 🙌 #GenerativeAI #GenAI #ContentGPT #DigitalMarketing #AudienceEngagement #DMEXCO #DMEXCO2024 #AIinMarketing

Revolutionize Lead Acquisition: AI's Impact on Social Media Costs🚀💡 In this comprehensive guide, we're exploring the transformative power of AI in social media marketing. Discover how AI technology is not just a trend, but a crucial tool for slashing lead costs and boosting ROI. We delve into the mechanics of AI algorithms, showing you how they optimize ad targeting and audience engagement, leading to more cost-effective leads. Understand the balance between automation and human creativity, and learn how to integrate AI into your existing social media strategy for maximum impact. #YourAdCoach #BusinessGrowth #AIAdvantage #CostReduction

2025 Social Media Predictions: Part 2 Today, I’m talking about something BIG for 2025: AI-powered ad improvements. Here’s the deal: 
📊 Meta’s AI dives deep into user data to pinpoint who’s most likely to engage. 
🎯 It handles targeting, creative, and budgeting for you—saving time AND boosting results. 
✨ Plus, it can uncover audiences you might not even think to target. I understand that handing over the reins to AI can feel a bit… strange. But if it delivers, why not let it do the heavy lifting in this area of your business? What do you think—are you ready to let AI into your Ad space? Let me know below! 👇 And don’t forget to follow for Part 3 of my series. Thérèse 🥰 #SocialMediaPredictions #SocialSimplifiedNI #AIAds#MetaAdvertising #SocialMediaMentor#SocialMediaManager #SocialMedia2025 #SMM#onlinebusiness #smallbusinessowner #smallbusiness#marketingonline #ai #meta #advantageplus

🤖 AI is Transforming Digital Marketing—Here’s How In today’s fast-paced digital world, artificial intelligence (AI) is redefining how businesses connect with their audiences. From personalization to optimization, AI is a game-changer in digital marketing: 🔹 Personalized Customer Experiences – AI analyzes user behavior to deliver tailored messaging that resonates. 🔹 Smarter Ad Targeting – Reach the right audience with precision, maximizing your campaign’s impact. 🔹 Boosting ROI – Optimize every dollar spent with real-time insights and automated strategies. At Briolink, we leverage AI to help businesses scale, innovate, and thrive in this dynamic landscape. 💡 Ready to see the difference AI can make in your marketing? https://buff.ly/4f1UmXR #DigitalMarketing #AIForBusiness #Personalization #AdTargeting #ROI #Briolink

LinkedIn is expanding access to its automated "Accelerate" campaigns, which streamline the entire campaign creation process using AI🤖 Originally launched in beta testing last October, Accelerate Campaigns analyses the URL you provide and your company's LinkedIn profile to build a recommended plan for your ideal campaign📝 Similar to Google's AI ad creation tool, Accelerate helps you speed up the process. However, a human touch is still crucial to tailor your ads for optimal audience engagement 📊 Click the link to learn more! 👉https://bit.ly/4cHtFai 🔗 #linkedinads #digitalmarketing #paidads

#MarTech News: 𝐍𝐞𝐰 𝐒𝐭𝐮𝐝𝐲: 𝐂𝐌𝐎𝐬 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐆𝐞𝐧𝐀𝐈 𝐃𝐞𝐬𝐩𝐢𝐭𝐞 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐆𝐚𝐩𝐬 A new global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman Parkes Research, reveals that while 90 percent of organizations plan to invest in generative AI for marketing in 2025, 90 percent of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. Highlights:  When it comes to more sophisticated marketing use cases, only: ✅ 18 percent are using the technology to build audiences. ✅ 16 percent are using GenAI for customer journey mapping. ✅ 14 percent are using it for price optimization. ✅ 19 percent are using GenAI for audience targeting. Insights included: Jennifer Chase, CMO SAS Jonathan (Jon) Moran, Head of Martech Solutions Marketing, SAS For media inquiries, you can write to our MarTech Newsroom at [email protected] #ChiefMarketingOfficer #CMOinsights #MarTechInsights #AI #MarketingAI [Link] https://lnkd.in/dYM44EEd

Insights from #AdWeekNYC 2024 👾 This year, Advertising Week 2024 highlighted the essential blend of AI and creativity, showcasing how brands must adapt to evolving technologies and consumer expectations. From leveraging authentic creators to embracing programmatic strategies, the industry is on a fast track to innovate and connect with audiences in meaningful ways. This edition of our Monthly Monitor: Pulse pulled key findings from each day and dove into the media and social research. From doing cool stuff (and not getting sued) to new skepticisms around AI. Here’s a quick rundown of the key moments: Day One: AI Everywhere – #AI is no longer just a trend; it’s a core part of ad strategy. But separating hype from true value is the big challenge. Day Two: #Creators Rise – Brands are leaning into creators and influencers for authentic, Gen Z-friendly content. AI tools for video content are transforming how fast and effectively brands can engage audiences. Day Three: AI + Creativity – AI continues to power storytelling innovations. Expect faster content production, enhanced personalization, and the rise of tools like AI-powered video animation. Day Four: Programmatic Growth – Programmatic advertising is expanding rapidly, with real-time, targeted opportunities driving deeper audience engagement. Want to dive deeper? Explore more in our Monthly Monitor: Pulse https://lnkd.in/dF5zVBEh

Ever wondered how to level up your Facebook marketing using AI? Here are three expert tips for you! First, analyze audience behavior by letting Facebook’s AI algorithms do the heavy lifting. They predict the best times to post and identify the type of content that will captivate your audience. Finally, optimize with tools like Ranked AI and Syllaby IO, which help you create personalized ad campaigns and optimize your budget by targeting those most likely to convert. FB Automation tools: BestFBTools.com Syllaby.IO: https://lnkd.in/gP69Xv-h Ranked.AI: https://lnkd.in/g5byfpPN

🚀 How AI is Revolutionizing Social Media Marketing! 🚀 Social media marketing has transformed—thanks to AI! Here’s a breakdown of how it’s reshaping the game: . . 1️⃣ Audience Insights, Enhanced: AI analyzes huge data sets in real-time, uncovering trends, audience preferences, and behaviors. . . 2️⃣ Content Creation and Personalization: With AI, we’re creating more targeted, engaging content faster than ever, driving higher engagement. . . 3️⃣ Customer Support, Real-time: Chatbots and automated responses keep customers happy, 24/7. . . 4️⃣ Ad Targeting and ROI: Advanced algorithms are refining ad placement, making every ad dollar work harder! Who else is excited to see where AI will take us next in social media? #AIMarketing #SocialMediaRevolution #DigitalTransformation #SocialMediaMarketing