HERE’S THE SUNDAY SLICE: Rising Above the Crust: Texas Toast's Recipe for Growth in the Frozen Bread & Rolls Category Amidst the staples of the frozen aisle, Texas Toast has buttered its way to a remarkable 19.8% growth over the past year in the Frozen Bread & Rolls category. The slice of this success? A significant portion comes from existing frozen bread aficionados, who've amped up their category spend by 10.5%. 📈 Feasting on New Opportunities: New buyers aren't just nibbling on the edges; they've taken a sizable bite, accounting for 58.3% of household penetration and 46.4% of the spend for Texas Toast's Frozen Bread & Rolls over the past year. But here's where it gets even more appetizing: enticing these new buyers to return for just one more purchase could rake in an additional $59.8 million. That's a lot of bread on the table. 🛒 Where the Bread Rises: Where do these bread enthusiasts prefer to shop? A significant 30.4% of them first pick up Texas Toast at Walmart, with Kroger baking up a close second at 20.2%. It seems the frozen aisles of these retailers are where loyalty begins to rise. A Toast to Thoughtful Engagement: But let's slice deeper—what does this tell us about brand loyalty and shopper habits in the frozen food sector? How can we, as brand strategists and retailers, capitalize on the initial visit to cultivate a recurring shopping pattern? And in a market as vast as the bread and rolls category, how can Texas Toast continue to expand its shelf presence and consumer base? I invite you to chew over these questions: · How can brands leverage its initial shopper experience to increase the frequency of visits? · With Walmart and Kroger as the yeast to Texas Toast's growth, how can we knead this partnership to further rise in the market? No apologies on the bread puns here…Let's break bread over this discussion! Source: Numerator Lewis Brothers Bakery #TexasToast #FrozenFoods #MarketGrowth #RetailStrategy #ConsumerBehavior #ShopperEngagement #NumeratorData #FoodMarketing
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