Numerator

🎉 Numerator has surpassed TWO BILLION shopping trips and doubled our data capture speed! 🎉 Breakthroughs in digital data collection, enhanced processing scale, and growing user engagement helped us reach this milestone. We’re excited to deliver even richer insights from traditional and emerging channels, empowering you to go BEYOND in understanding your consumers. Read the press release: https://bit.ly/3TnKxeN #Numerator #consumerinsights #shoppingtrips #2billion

⛄🎅🎄 Christmastime is (almost) here 🎄🎅⛄ 🎄 90% of consumers plan to celebrate Christmas. 📅 82% of celebrators say they typically start planning Christmas more than a month in advance, including 33% that plan more than three months in advance of the holiday. 🎁 The top planned Christmas purchases are gifts (80%), food (79%), decorations (43%), candy (42%), and alcoholic beverages (36%). View the Q4 holiday report: https://bit.ly/4dQyTQI #Numerator #consumersurvey #Christmas #Christmas2024 #ChristmasShopping #HolidayTravel #Holiday #MerryChristmas #HappyHolidays

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: 📈 Consumer confidence held steady in November, with small increases in job market confidence, confidence in their ability to make ends meet and with non-essential spending. The November Consumer Confidence Score was 56.2 (+0.2 vs. October), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. 💼 39% of consumers think it’s very or somewhat easy to find employment in the current job market. 🏡 48% of consumers say their household’s financial situation is currently good or very good. 💲 40% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

🚧👷 Building a Successful Toy Brand 👷🚧 Toy brands wanting to find success might find some foundational building blocks by examining the LEGO Group. 📈 LEGO is the only major toy brand to have experienced growth in the past year, growing share by 1.7 points and increasing sales by 5.2%. 🧸 1 in 4 U.S. households (25%) purchased a LEGO item in the past year, more than any other individual toy brand, including Hot Wheels (21%), Squishmallows (18%), Barbie (15%), or Fisher-Price (12%). 📊 LEGO holds an 11.3% share of toy market sales (3x higher than its closest competitors). Learn more about LEGO’s success: https://bit.ly/49I7QXn #Numerator #consumerinsights #LEGO #toys

Many consumers are turning to private label brands to save in the current economy. How is private label performing and what do verified buyers think of store-brand products? Numerator’s Private Label Trends Tracker shows: 💲 42% of surveyed consumers purchase private label items to save money. 59% say they offer an above-average value for their price. 🛒 Among 20 of the largest U.S. retailers, Aldi and Trader Joe’s rely most heavily on private label products, with their owned-brands accounting for 80% and 70%, respectively, of their overall sales volume. View the tracker: https://bit.ly/4c05tiJ #Numerator #consumerinsight #consumersurvey #privatelabel #storebrand

Numerator estimates that a combined $16 billion—$8.5 billion from health savings accounts (HSAs) and $7.5 billion from flexible spending accounts (FSAs)—is spent annually on consumer products. 💊 For FSA funds, the top consumer product purchases are pain & fever relief (62%), cold & allergy relief (61%), first aid supplies (49%), feminine hygiene products (33%), antacids and digestive aids (32%), sunscreen (26%), contact supplies and eye drops (25%), prescription vitamins (24%), testing kits (22%), and blood pressure monitors (21%). 👨⚕️ For HSA funds, the top consumer product purchases were cold & allergy relief (55%), pain & fever relief (50%), first aid supplies (39%), prescription vitamins (32%), antacids and digestive aids (28%), feminine hygiene products (24%), testing kits (24%), sunscreen (23%), blood pressure monitors (23%), and contact supplies and eye drops (22%). Read the article: https://bit.ly/3OBSFFC #Numerator #healthcare #healthspending #HSA #FSA #consumersurvey #consumerinsights #healthsavingsaccount #flexiblespendingaccount

The Numerator Consumer Electronics Tracker provides quarterly insight into omnichannel consumer buying behavior in select electronics categories. Here’s what we learned in the latest update through Q3 2024: 📅 November and December are the most popular months for electronics purchases, followed by July. 🏬 49.8% of consumer electronics buyers said the price of their item was about what they anticipated ahead of purchasing, while 27.3% said it cost less than they anticipated. 🎮 Consumers first became aware of the electronics item they purchased by seeing it in person at a store (37.8%), through retailer websites (27.3%), and from recommendations from friends or family (21.5%). Learn more: https://bit.ly/4avpb5B #Numerator #electronics #consumerbehavior #insights

The Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Here’s what we learned in the latest update: Consumers who purchased home improvement items in the past three months said they purchased items because they: 🏠 Needed supplies for a small DIY project (31.3%) 💲 Needed supplies for a major DIY project (16.3%) 🔨 Were replacing a damaged/broken item (15.7%) 🏬 Consumer reasons for purchasing from a specific retailer included best prices (48.4%), convenient location (47.6%), and product options/availability (36.3%). View the tracker: https://bit.ly/4ctnAyw #Numerator #homeimprovement #consumersentiment #shoppingbehavior

Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Amit Kumar, who represents: Think big, aim high. #numerator #lifeatnumerator #guidingprinciples

🛍️ How did your Cyber Weekend shopping compare to last year? 🛍️ Numerator surveyed over 9,600 Cyber Weekend shoppers about what they bought, where they shopped, and what influenced their purchase decisions over the five-day weekend of sales. 📈 67% of shoppers said rising prices had a moderate to significant impact on their holiday shopping over the weekend. Only 8% said rising prices had no impact. The most common categories that shoppers reported purchasing were: 👕 Apparel & shoes (64% of shoppers) 🍫 Groceries (34%) 💄 Beauty or cosmetics (34%) 🎮 Toys / video games (31%) 🪑 Home goods (28%) 📱 Consumer electronics (26%) 💳 Gift cards (26%) 📗 Books / videos / other media (21%) 🐶 Pet products (20%) 🏠 Household essentials (17%) 📊 Shoppers thought the deals and their spending were comparable to 2023–45% of buyers who shopped both 2023 and 2024 said this year’s deals were the same as last year, while 26% thought they were better and 23% thought they were worse. View the insights: https://lnkd.in/dVgn3FTk Read the press release: https://bit.ly/3CYMIA6 #Numerator #CyberWeekend #CyberFive #consumerinsights #consumersurvey #holidayshopping