Afrida Hussain’s Post

What’s a news media brand worth? The role of journalism in supporting democratic societies is widely acknowledged. The quality of journalism is often gauged by its impartiality, reliability, and factual accuracy. However, there is no universally agreed-upon definition of news quality. There is a discrepancy between how journalists and consumers evaluate quality. However, studies indicate that the majority of news recipients can distinguish high-quality articles. New research extends this understanding by examining how media brands affect recipients’ assessments of news articles, particularly through consumer-based brand equity. Continue reading below! https://lnkd.in/giyw7qv4

Journalism is both in crisis and essential. While trust and funding are at the core of the challenge, audiences still value journalism as a vital tool for decision-making and democracy. Our latest study examines how leading Australian and NZ news brands like ABC, SBS, and The Australian build trust and brand equity through journalism. From impactful campaigns to moments of peak engagement, the findings highlight how truth, accountability, and emotional resonance shape audience perceptions. What role does journalism play in connecting news brands to their audiences? 

In today’s fast-paced media landscape, where sensationalism often overshadows substance and commercial interests sometimes dictate editorial decisions, the concept of an entirely honest journalism-based media house seems increasingly difficult. It has various pulls and pressures. Nandkumar Saravade & I write in Business Standard on the challenges facing the #ideology of journalism and the connected industry, including the influence of #corporateownership, the rise of #digital platforms, and the blurring lines between #traditional and non-traditional sources of #news. We observe on #regulatoryoversight, #transparency in media ownership, and the role of independent #watchdogs in holding media organisations accountable. We write on, Enabling true Journalism - The Design Principles. https://lnkd.in/gfuSPvjs #MediaVsJournalism #media #mediaindependence #journalism

Journalism isn’t just a cornerstone of democracy; it’s also a defining feature of media branding. Across outlets, the ability to inform, investigate, and engage using journalism can build trust and shape how audiences connect with news brands. We analysed online conversations to uncover how brands like The Guardian Australia and ABC use journalism to position themselves, and the societal and individual benefits audiences expect to gain from these outlets. 📰 https://bit.ly/3ZqysJ2

High-value News Media brands are built on their journalism. After an election cycle in which the media was too often itself the subject of the story, we investigate in this report how audiences perceive some of the world’s largest News Media names - and how journalism helps support their brand equity. https://lnkd.in/ezfy-iHS

LCI Updates: The government has stipulated an obligation to support quality journalism for digital platform companies. The obligation is stipulated in Presidential Regulation Number 32 Year 2024 regarding Responsibility of Digital Platform Companies to Support Quality Journalism (Presidential Regulation 32/2024) which comes into effect on 20 February 2024. https://lnkd.in/ghGMs-r7 #corporate #legalcentric

Why Journalism is Failing: The Social Media Battle We've explored how the competition with social media has driven journalism to a standstill. Discover why the quest for entertainment has overshadowed the truth and how this engagement shift is sealing the fate of traditional journalism. #JournalismTruth #SocialMediaImpact #MediaTrends #TruthVsEntertainment #JournalismDecline #DopamineHits #ContentCompetition #MediaEvolution #TruthInReporting #SaveJournalism

Still holds true, relevant & valuable today. Read on the Internews piece on the 5 challenges for journalism: https://lnkd.in/dJR293bg The role of journalism in our lives, for an informed citizenship, an honest and truthful reporting of news, thus facilitating ethical decision making. "The future of journalism is about the future of public conversations: How do we communicate with one another, how do we access information we need to live our best lives, and how do we hold power to account. The best conversations are dialogues, where people listen to each other, respond to each other’s needs and preferences, and find a common space to resolve problems". BBC News AFP

Many assume that people distrust journalism because they think journalists are politically biased. However, in our latest study, Seth Lewis, Brent Cowley and I find that people might actually be more concerned with what they see as journalists' economic biases. They feel that journalists are primarily motivated to profit off their attention, leading them to view most news with a great deal of skepticism. Please reach out if you'd like a pdf!