Isentia

GivingTuesday is the world’s largest celebration of generosity, attracting billions in donations. 🌍💙 This year, our sister company Pulsar partnered with the movement to understand how audiences were talking about generosity, hour by hour 👇 https://lnkd.in/e63rrqp4

Proud to partner with the Victorian Office for Women in Sport and Recreation to deliver powerful insights on how the FIFA Women’s World Cup 2023 reshaped sports media: ⚽ Women’s sports coverage doubled, reaching 31% of all news. ⚽ 1 in 5 stories focused on women’s football—up from 1 in 39! ⚽ The Matildas dominated mentions, 2.6x more than any other team. These insights show how data can drive conversations, highlight inequality, and inspire change. Together, we can elevate women in sport year-round. 🔗 https://lnkd.in/ehdjU4JJ #SportsMedia #WomensSport #SportsBiz #ChangeOurGame

Journalism isn’t just a cornerstone of democracy; it’s also a defining feature of media branding. Across outlets, the ability to inform, investigate, and engage using journalism can build trust and shape how audiences connect with news brands. We analysed online conversations to uncover how brands like The Guardian Australia and ABC use journalism to position themselves, and the societal and individual benefits audiences expect to gain from these outlets. 📰 https://bit.ly/3ZqysJ2

A great session, where we shared our insights around narrative intelligence and the power of data in the public sector shaping audience opinions, with key government officials in Manila. 💫

What makes some news stories erupt, endure… or fade away? Stories that resonate with diverse audiences can quickly spread, shaping perceptions of brands and organisations. Uncover the factors that drive lasting impact, using case studies like PwC’s tax scandal and Reuters’ LVMH investigation. Key insights: 📈 How stories evolve across platforms 🌟 The influencers driving their spread 🏢 The impact on brands and institutions 👥 How different audience segments engage with these narratives Understanding these dynamics helps navigate media influence and manage reputational risk in an interconnected landscape. https://lnkd.in/gZsDkVyy

🎙️ In FY 2024, Australia's online audio ad market reached $290 million, with podcasts contributing $105 million—a sign of their growing influence. So, how do podcasts fit into the news cycle? Our data shows that discussion formats combining in-depth analysis and conversational tones capture attention, fuelling listener loyalty and influencing news consumption. Get the full analysis 🔗 https://lnkd.in/e3jUmiCt

How does the Royal Automobile Association (RAA) leverage Isentia's media insights to expand its brand beyond motoring, and refine communication strategies? Learn how reporting and insights help RAA stay agile, engage stakeholders, and build credibility in emerging markets. 🔗 https://lnkd.in/g3csGut7

What's impacting how news is consumed in ANZ? We're at Social Media 4 Gov alongside our sister company Pulsar, where Ngaire Crawford and Russ Horell delved into the evolving media landscape and what it means for government communications. They explored how rising independent journalism on platforms like TikTok is reshaping information access, creating both challenges and opportunities for public engagement. Topic touch points: 📺 Trust in traditional media influences and the impact on government credibility. 🤳Platform algorithms impact on public access to news. 🎤 The rise and democratising effect of citizen journalists, and resulting opportunities #sm4gov #thestateofjournalism #thefutureofnews

What can we learn about the state of news audiences in ANZ? This week, we’ve been traveling Australia, sharing the stage with different media experts, and talking about the forces reshaping the media landscape both within the region and beyond. Speakers, including Michelle Ainsworth PSM, and Edward O'Daly in Canberra, and Anna Draffin, Shane Allison, and Dr Lisa Portolan in Sydney, shared insights around the changing pattern of news consumption, the rise of independent journalism on platforms like TikTok, and fluctuating levels of trust in traditional media. And of course, how these different trends impact public relations, communications, and the wider media industry in Australia and New Zealand.

Vertical, short-form video on TikTok & beyond is transforming how audiences consume & understand the news. Read this study to discover how this impacts journalism and the news cycle, from the topics which get covered to the media brands riding the wave. 🔗 https://lnkd.in/gpTeREvP