Ad Zombies | Ad Creation, Copywriting, Courses, Consulting, Coaching’s Post

📊 Case Study: Converting Free Followers into Paying Customers Ken here, I recently collaborated with a client during my weekly BAM Live, who has an impressive TikTok following of nearly a million users. Despite offering a free, comprehensive video course, they struggled to convert those leads into sales for their premium program. 😕 Upon analyzing their strategy, I concluded that attaching a small price to their introductory course could increase perceived value and attract more qualified leads. 🎯 The key takeaways from this case study: 1. Free content doesn't always equate to high-quality leads 2. Charging a nominal fee can boost engagement and commitment 3. Focus on lead quality over quantity for better conversion rates If you're facing similar challenges with your content marketing strategy, consider experimenting with pricing to find the sweet spot for your target audience. 📈 #MarketingCaseStudy #LeadConversion #PricingStrategy #ContentValue

Carl Slicer

President/CEO @ BestHire.com | Cage Code Issued

2mo

Thank for posting this review. I watched it 3 times to absorb all I could. 1st found you through Smart Marketers group, Thanks, Carl in Conn.

Like
Reply

To view or add a comment, sign in

Explore topics