iced&shaken social

well, this is a bit exciting! we are thrilled to announce that we officially have our very own office! over the Christmas season, we’ll be giving it a personal touch as we fit it out to reflect everything we stand for as a leading social media boutique. the official opening is set for the new year, and we can’t wait to showcase our new space and welcome our growing team. more content to come soon! here’s to new beginnings and even bigger goals! 🥂

yes, you read that right, teaming up with over 400 brands the Wicked marketing team have invested over $150M US dollars into their promotional efforts (that’s over $230M AUD)! but, here’s the good news for all my small businesses out there who don’t have a few hundred million $$ laying around…it’s actually not about the big numbers; it’s about how you use whatever $ you have to make you ‘POPULAR’ 🫧 instead of trying to reinvent the wheel, Wicked took proven strategies (think Barbie’s pink-drenched success) and gave them a fresh, green-and-pink twist. the result? a campaign that feels creative and familiar at the same time. keep swiping to discover simple ways you can adapt the strategies of Wicked’s magical campaigns to elevate and DEFY GRAVITY in your own company’s promotion. but, our take home message is this: you don’t need a Hollywood budget to do the same. look at what’s worked for others, remix it with your own brand’s vibe, and lean into collaborations or trends that resonate with your audience. - #BrandStrategy #CreativeCampaigns #SmallBusinessTips

We are thrilled to highlight our successful partnership with one of our newest clients, Simply Speech. In just one month, we've seen remarkable growth through organic Instagram strategies, leading to three converted leads and impressive performance metrics, including: 🤍 214% increase in profile actions 🤍 281% increase in engagements 🤍 420% growth in followers 🤍 383% rise in link clicks In addition, we introduced Reels, a content format that had not been previously explored, resulting in over 5,500 views. All of the top-performing posts for the month were video content, achieving the highest reach and engagement. We’re excited about the continued growth and are eager to see what the upcoming months will bring for this client.

25/25 🤎 ENGAGE A SOCIAL MEDIA EXPERT! we’ve made it to our FINAL day and it would be simply remiss of us to not chat about the benefits of working with a social media expert (like us 😉) to grow your online presence while reducing your stress having to run a business and its socials. here’s why partnering with a professional can transform your social media strategy: 🤎 save time and energy: let a social media expert handle the planning, posting, and engagement, so you can focus on other aspects of your business. 🤎 get tailored strategies: benefit from a customised social media plan that aligns with your specific goals, audience, and industry. 🤎 stay up-to-date with trends: a social media expert stays on top of the latest trends and algorithm changes, ensuring your content remains relevant and effective. 🤎 boost engagement and reach: professionals know how to create compelling content that resonates with your audience, increasing likes, comments, and shares. 🤎 analyse and optimise performance: experts regularly monitor your social media performance, making data-driven adjustments to improve results over time. 🤎 reduce stress: having a professional manage your social media takes the pressure off, so you can enjoy a more balanced workload. if you really want to elevate your social media presence, then investing in someone who can bring their studies expertise to the table is paramount. want to know how we can help you? get in contact via our dms or link in our bio. - #SocialMediaExpert #SocialMediaBoutique #SocialMediaTips #SocialMediaSeries #StrategicBranding

24/25 🤎 OPTIMISE YOUR BIO! first impressions matter and to make a strong first impression and attract the right audience to your profile, you need to optimise your bio! here’s why a well-crafted bio is essential for your social media strategy: 🤎 create a strong first impression: your bio is often the first thing people see, so make it count by clearly conveying who you are and what you do. 🤎 showcase your brand personality: use a tone and style that reflects your brand’s unique voice and vibe, helping followers connect with you immediately. 🤎 include relevant keywords: incorporate keywords related to your niche or industry to improve discoverability and attract the right followers. 🤎 add a clear call-to-action (CTA): guide visitors on what to do next, whether it’s visiting your website, shopping your products, or contacting you. 🤎 utilise link space effectively: use the link in your bio to drive traffic to your website, blog, or a landing page with your most important content. 🤎 feature contact information and services: make it easy for potential customers to learn about your services and how to reach you directly from your bio. your bio across all social media platforms are a powerful tool—optimise it to make the most of your presence on the platform. - #InstagramBio #SocialMediaBoutique #SocialMediaTips #SocialMediaExpert #SocialMediaSeries #StrategicBranding

23/25 🤎 use UGC & EGC content! EGC (employee-generated content) & UGC (user-generated content) is a fantastic strategy to boost your social media presence and build a stronger connection with your audience. here’s a bit on why leveraging these types of content is beneficial: 🤎 enhance authenticity: EGC and UGC provide genuine, relatable content that resonates more with your audience compared to traditional marketing. 🤎 build trust: when real employees or customers share their experiences with your brand, it increases credibility and trust among your followers. 🤎 encourage community engagement: featuring content from your community fosters a sense of belonging and encourages more users to engage with your brand. 🤎 increase content variety: EGC and UGC add diverse perspectives and content types to your feed, keeping it fresh and interesting. 🤎 boost reach and visibility: users are more likely to share content they’ve created, helping you reach a wider audience organically. 🤎 reduce content creation costs: utilising content created by employees or customers reduces the time and resources needed to produce original content. Have you been using EGC and UGC on your account? if you haven’t, give it a go! it will help you strengthen your brand’s social proof and engage your community! - #EmployeeGeneratedContent #UserGeneratedContent #EGC #UGC #SocialMediaTips #SocialMediaExpert #SocialMediaSeries

22/25 🤎 ENGAGE IN COLLABORATIVE POSTS! to amplify your reach and strengthen your social media presence, collaborative posts are a l MUST! here’s why collaborating with others through your content is a powerful strategy: 🤎 expand your audience: partnering with others introduces your content to their followers, helping you reach a broader audience. 🤎 boost credibility: collaborating with trusted brands or influencers can enhance your reputation and build trust with your audience. 🤎 create diverse content: working with others brings fresh perspectives and ideas, adding variety to your feed. 🤎 encourage engagement: collaborative posts often spark more interaction as both audiences engage with the shared content. 🤎 build community: collaborations foster connections within your industry or niche, creating a sense of community and mutual support. so, it’s time to get collaborating! - #SocialMediaCollab #BuildCommunity #SocialMediaExpert #SocialMediaSeries #StrategicBranding

21/25 🤎 UTILISE TRENDS IN A TIMELY MANNER jumping on trends in a timely manner can’t be overstated enough when it comes to staying relevant on social media. here’s why jumping on trends at the right time matters: 🤎 maximise visibility: engaging with trends while they’re hot increases the chances of your content being seen by a broader audience. 🤎 boost engagement: timely trend participation often leads to higher likes, shares, and comments as people actively search for related content. 🤎 showcase relevance: being part of the conversation on trending topics positions your brand as current, dynamic, and in tune with what’s happening. 🤎 drive innovation: leveraging trends encourages creativity and allows you to experiment with new ideas, formats, and styles. 🤎 capitalise on momentum: trends have a limited lifespan; jumping on them early ensures you ride the wave of popularity before it fades. if you want to jump on trends, then it’s important to stay ahead of the curve by embracing trends when they’re relevant! - #SocialMediaStrategy #SocialMediaTrends #SocialMediaTips #SocialMediaExpert #SocialMediaSeries #StrategicBranding

20/25 🤎 USE ON PLATFORM (NATIVE) ADD ONS! to boost your reel performance and take advantage of Instagram’s built-in features, we ALWAYS utilise the native add ons when posting Reels. whether it’s adding captions, text, music or beyond, we strike a balance between having external add ons on our content and on platform add ons to enhance all round performance. here’s why these tools can elevate your content: 🤎 leverage Instagram’s algorithm: instagram rewards content that uses its native features, so incorporating add-ons like captions and text can help increase your reel’s visibility and reach. 🤎 avoid third-party risks: using instagram’s tools ensures your content is optimised for the platform, reducing the risk of issues that can arise from third-party apps. 🤎 increase accessibility: captions make your content more inclusive, allowing viewers to engage even without sound. 🤎 highlight key messages: use text overlays to emphasise important points or calls to action, ensuring they stand out. 🤎 enhance storytelling: adding text can help guide your audience through your reel, making your story clearer and more impactful. 🤎 boost engagement: well-placed captions and text can capture attention quickly, encouraging viewers to watch your reel to the end. have you been taking advantage on instagram’s Reel add-ons? - #InstagramReels #SocialMediaBoutique #SocialMediaTips #SocialMediaExpert #SocialMediaSeries #StrategicBranding

19/25 🤎 INVEST IN YOUR BRAND! yes, we’ve all heard the term ‘invest in your brand’, but, it truly is SO important and something that SHOULD NEVER be overlooked in the world of social media and digital marketing. here’s why putting time, effort, and resources into your brand is essential: 🤎 strengthen brand identity: consistent and quality content helps define your brand’s voice, values, and personality across platforms. 🤎 increase credibility: a well-maintained social media presence with professional visuals and thoughtful messaging builds trust with your audience. 🤎 drive engagement: investing in your brand leads to higher-quality content that resonates with your followers, encouraging more likes, shares, and comments. 🤎 boost visibility: strategic investment in social media ads and promotions can expand your reach and attract new followers. 🤎 foster long-term growth: a strong brand presence lays the foundation for sustained success, helping you stay relevant and competitive over time. trust me, when you commit to your branding, and make it seamless across all your platforms, you will see incredible results - #BuildYourBrand #SocialMediaBoutique #SocialMediaTips #SocialMediaExpert #SocialMediaSeries #StrategicBranding