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Big news in big tech!

Interesting listen👂on search engine history & the DOJ's new ruling for Google. What will this change for users and innovation of search? #technology #internetexplorer #microsoft #Google #dailytech #innovation #antitrustlaws #searchenginetech #internet #googlesearch #googleproducts #safari #bing

In this part, we talk about Google and what became of it.

Tanya Field, Co-founder and CPO of Novatiq, shared her insights with Performance Marketing World on the recent antitrust ruling against Google. She believes this marks the beginning of a critical shift in the adtech ecosystem, leading to greater openness and competition. Field predicts significant changes to Google's dominance, with potential redistribution and reselling of its adtech stack, fostering increased interoperability within the platform. Read more on how the industry is reacting here https://lnkd.in/gWZUJtaK #pmw #google #data #marketing #adtech #advertising #digitalmarketing

With the Google trial potentially ending early, PMW's Reem Makari brings you all the details you need to know before the landmark verdict comes through.   Will the tech giant have to sell off part of its adtech business, as many predict?   Read the insights from key #adtech experts below from Mathieu Roche, ID5.io, Mo Allibhai, Forrester and Simon Kvist, Adnami, along with key witness testimony, including former workers at Google themselves. [FULL ARTICLE IN COMMENTS]   And stay tuned to PMW this week for the final judgement, which could shift the tectonic plates of adland for good… #google #searchmarketing #programmatic #googletrial

🎙 Chalice CEO Adam Heimlich breaks down the game-changing potential of Google's antitrust trial on today's special episode of the AdTechGod(™) Pod. In his signature crystal-clear style, Adam explains how the case could reshape the AdTech landscape, opening doors for innovation and a thriving web centered around quality content. Listen here: https://lnkd.in/ec9zcYY9

If you want a straightforward explanation of the "ad tech" Google antitrust trial happening now, with metaphors that clearly help you understand what is at the heart of it and what it means for our industry, this 20 minutes is for you. https://lnkd.in/eTMjpjFa

Is Google the modern-day utility company monopoly akin to AT&T in the 80s? Recent insights from the WSJ reveal Google's 90% market share dominance in the search industry, with Microsoft's Bing trailing at 4%. The "Fly Wheel" partnership between Apple and Google further highlights the impact, with Apple using Google's search engine on its flagship devices, resulting in significant revenue for both tech giants in the multi-billions respectively. Judge Mehta potentially breaking up Google's "monopoly" could have far-reaching implications for two major tech industry players. Stay informed on this evolving story by listening to the latest update from the WSJ: Judge Rules ‘Google Is a Monopolist’ [Link to podcast if a digital WSJ subscriber] and more here: https://lnkd.in/eM2J3MYz #Google #TechIndustry #Monopoly #WSJ #MarketShare #JudgeRuling

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