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A recent article from The Drum discusses how advertisers can take advantage of DOOH advertising during the holiday season. It emphasizes that in-store experiences are still crucial, noting that "DOOH advertising along the journey to and at the point of purchase offers a distinct value, allowing brands to engage shoppers as they move between stores," particularly in locations like malls and retail centers. Regardless of whether you're buying direct or programmatically, Simon Media & Experiences can help connect advertisers with holiday consumers through our extensive selection of DOOH inventory within malls. https://lnkd.in/g5gt5FJV #ShopSimon #DOOH #HolidayShopping #holidays #RetailAdvertising #InMallMedia

Here's some wisdom to kick off your weekend: DOOH (digital out-of-home) advertising has been steadily rising as a staple part of healthy omni-channel marketing. It's become more closely connected with TV marketing than with general outdoor advertising, and that's making a big impact in how advertisers consider it's value in their marketing campaigns. Great take-aways from a recent write-up about DOOH positioning by Joe Mandese for MediaPost include: 41% of advertisers see DOOH as an extension of their TV/video planning. A majority 58% of advertisers consider DOOH to be important part of omni-channel video campaigns. And the percent of advertisers who now view DOOH as an integral component of cross-channel strategies jumped from 66% in 2021 to 76%. Read more here: https://lnkd.in/eAn9h-nZ #FridayInsights #WeekendWisdom #MediaLandscape #DOOH #OmniChannel #MarketingandAdvertisingTrends #steelcitymedia

In-store screens or the ones in the vicinity of a retailer’s location serve as the “last mile” advertising effort executed right before purchase. It is this strategic positioning of brand messaging delivered closest to the buy decision that makes retail media ad buys incredibly effective. According to BCG, the retail media market will reach $100bn as early as 2026 in the US! By this measure, it will account for over 25% of the total digital ad spend! https://lnkd.in/gxhaaK3S #oohadvertising #ooh #dooh #outofhome #retailmedia #commercemedia

As school winds down for summer, retailers and brands are gearing up for the next big shopping season: back to school. With consumers planning early—56% starting their shopping next month, according to Capital One Research—brands are strategizing to capture attention and drive sales. Out-of-home advertising, strategically placed in high-traffic areas like malls and transit routes, plays a pivotal role in this push. Studies show that these ads not only increase foot traffic but also influence purchasing decisions, particularly when placed near the point of sale. Through an omnichannel approach, from leveraging mobile engagement via QR codes to retargeting online and on social media, brands can increase visibility and drive measurable ROI this season. #Back2School #OOH #Advertising

In-store Retail Media won't see the same success as Online Retail Media by simply replicating DOOH technology in physical stores. The strategic path to incremental In-store Retail Media revenue is dual-faceted: It requires online-like performance media capabilities to elevate earnings from trade and shopper marketing funds, while at the same time enabling programmatic activation of shopper audiences for accessing and capturing brand/media funds at scale. But what are the shortcomings of current Digital Signage CMS and pDOOH platforms to do so? Why will their current architectures become insurmountable obstacles in replicating online Retail Media's success within physical retail settings? In my latest blog post, I delve into why "audience-based programmatic activation" is the singular path to meaningful Retail Media growth in-store. #retailmedia #instore #retailtech Advertima SSP1 Cingerine DigitalSignage Grassfish Splicky

Digital Out Of Home (DOOH) advertising has emerged as a powerful tool for marketers, especially in the retail sector. In recent years, the retail industry has witnessed a significant transformation in the way brands engage with consumers. DOOH has played a crucial role in this evolution with retailers adding Digital Signage screens as part of their Retail Media offering. This blog aims to explore why DOOH is an opportunity for the retail sector by analyzing its benefits, trends, and impact on consumer behavior. Read more 👇 #dooh #digitaloutofhome #retail #retailmedia #retailadvertising #computervision

According to OAAA, digital out-of-home (DOOH) investment increased 10.3% in Q1 this year compared to 2023. The growth of DOOH has spurred the adoption of and demand for measurement and data solutions from media agencies as they look to both get more creative with their targeting and track the effectiveness of their campaigns. In a recent Digiday article, Antoinette S. speaks with Brian Rappaport from Quan Media Group to uncover what's driving the growth of DOOH and how media buyers are leveraging this medium as a part of their omnichannel strategy: https://lnkd.in/eJBkDnMv

We've seen an increasing shift towards marketers leveraging data generated in the retail environment and combining it with programmatic DOOH, to truly shine in a multi-channel campaign. ✨ DOOH offers a brand-safe, trusted environment, a welcome change in a world increasingly wary of online data privacy concerns. Unlike third-party cookies, OOH isn't susceptible to tracking blockers, ensuring your message reaches real people. ✔️ Read the full article below where our CMO, Helen Miall's shares her insight with WARC. https://hubs.li/Q02Hq9mK0 #DOOH #OOH #Media #Retailmedia #prDOOH #DataDrivenMarketing

As the summer starts to wind down (!!), retailers and brands are already gearing up for the back-to-school shopping season, the second biggest consumer spending event of the year. With many families beginning their shopping earlier than ever, it's crucial to start marketing efforts now to capture their attention. #OOH advertising is a powerful tool to drive both foot traffic and online #engagement, especially when strategically placed near high-traffic areas like shopping centers and schools. By leveraging contextual relevance and timing, brands can create impactful campaigns that resonate with parents and students, boosting sales and #BrandAwareness during this key shopping period.

🚀 The future of OOH & retail media is a connected world powered by first-party data. Did you know that 67% of U.S. adults have turned off cookies?  Yup, that’s right, this is why first-party data is crucial for the future of out-of-home (OOH) and retail media. Beyond cookies, we're also facing a growing challenge in digital advertising… 42% of all internet users actively block ads, and bot traffic inflates online advertising costs.  This makes reaching genuine audiences more complex and less efficient. At Universal Media, we see this as an exciting opportunity to lead the way in combining our media assets with the strategic use of first-party data.  This allows us to deliver highly personalized and contextually relevant ad campaigns that resonate with consumers while respecting their privacy. Here's how first-party data fuels this exciting future: 🌎 Personalized OOH Experiences: We leverage real-time location data and individual preferences to deliver targeted OOH campaigns that resonate with consumers personally. 📣 Seamless Omni-channel Integration: OOH placements are a powerful bridge to mobile advertising and retail media. Using first-party data to create a seamless customer journey, we enhance brand reach and impact. 📱 Mobile-First Retail Engagement: We create engaging experiences within shopping centers, using mobile technology to connect consumers with exclusive offers, promotions, and interactive content. 💡 How are you leveraging first-party data to create a connected OOH and retail media strategy? Share your thoughts and insights! #OOH #RetailMedia #OmnichannelMarketing