adPlanet ’s Post

Had to repost this. CTV, or Connected TV, continues to represent an opportunity for many organizations to drive growth for their business. Many clients have leveraged CTV to great effect, starting small and testing their way in. They measure performance using Commercial Analytics, because lower-funnel analytics don't capture CTV's impacts comprehensively. Once performance is proven, they scale spend. How have you seen CTV drive growth for your organization? #CTV #ConnectedTV #Marketing #BusinessGrowth

Connected TV is a game changer. Are you shifting more advertising dollars to CTV as part of your marketing mix? You can benefit from more sophisticated targeting capabilities, programmatic advertising, a wealth of data and more. Download our latest Flash report to learn about the growth of CTV and how to maximize its potential for your brand: https://lnkd.in/eqjuHbrA #CTVads #connectedTVadvertising #commercialanalytics #revenuegrowth

🚀 Exciting news! We’re partnering with Proximic by Comscore to bring industry-leading viewership-based contextual data to our Media Platform. This integration will revolutionize CTV and cross-platform campaign planning, delivering unmatched targeting precision.🎯   “Our clients can now achieve a level of precision in their targeting that was previously unattainable, driving better outcomes for their marketing efforts,” said CEO Bryan Whitaker.   Learn more about how this partnership with Comscore, Inc. will transform your campaigns. #advertising #CTV #innovation #marketing   Link to read the full release in comments ⬇️

According to a new study by PREMION and Advertiser Perceptions, three out of CTV/OTT advertisers are planning to boost their spending by an average of 21% in 2024. 📈 Advertisers are embracing CTV/OTT for its ability to achieve full-funnel goals, reach highly-engaged audiences, and offer precise targeting. Download the full report by PREMION for the latest insights on how advertisers plan, buy, and measure CTV/OTT advertising: https://lnkd.in/eZRkGYFH #CTV #OTT #Advertising #Marketing

📺As consumers cut cords, CTV ad spend is soaring, with US brands expected to invest over $28 billion in 2024, according to EMARKETER. Learn how CTV’s precision targeting and detailed reporting are transforming advertising in this sponsored article by MNTN: https://lnkd.in/grhmh337 #CTV #AdSpend #MarketingTrends

Exploring the world of programmatic platforms ... With the vast array of options across DSPs, DMPs, and other tools for running successful ad campaigns, how do you choose the right partners to deliver on the KPIs for your media? Join us as we delve into the programmatic advertising ecosystem: - Building Personas - Cookieless targeting solutions - Measuring foot traffic attribution - Identifying the top ad networks - And much more! Join the conversation ⬇️ https://hubs.la/Q02mD7VP0 #DSP #DMP #ProgrammaticAds #ProgrammaticAdvertising #MediaBuying #MediaPlanning #AudienceData #DigitalAds #Advertising #AdTech

𝗪𝗵𝗲𝗻 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗵𝗶𝘁𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴 𝘀𝗰𝗿𝗲𝗲𝗻   Embarking on a targeted CTV campaign in New York, our client witnessed a remarkable sixfold surge (X6) in brand searches, outperforming other untargeted regions. This highlights CTV advertising ability to captivate our audience, driving intent and elevating brand visibility—a game-changer for advertisers. This success underscores CTV's strategic ability to achieve high impact in marketing efforts. #CTV #connectedtv #precisiontargeting

Did you know that in just two years, 20% of daily media time for US adults will be spent on #CTV? 🖥️ Connected TV is on the rise, & it’s changing the game for advertisers. As more consumers are tuning in to CTV, now is the perfect time to leverage contextual targeting to ensure campaigns are more relevant, impactful, & privacy-compliant. Ready to #PressPlayForContextualTV?: https://hubs.li/Q02rhtVN0 #ContextualAdvertising #ConnectedTV #AdTech

With the decline of linear TV, FAST channels are gaining traction. They offer advertisers the benefits of both traditional TV and digital advertising, with better targeting and measurement capabilities. #news #industrynews #advertising

Today we are celebrating one year of Proximic by Comscore, Comscore, Inc.'s dedicated programmatic targeting division! In our latest blog post by Proximic's Managing Director Rachel (Eisenberg) Gantz, "Making the Right Bets When it Comes to Programmatic," she shares her thoughts on year one and what principles guide our team's journey in the ever-evolving programmatic advertising space. Check out the blog here: https://lnkd.in/edfDzftB Here's to an exciting year two ahead! 🎉 #ProximicAnniversary  #OneYearStrong #ProgrammaticAdvertising #ContextualAdvertising