Ad One Digital’s Post

𝗔𝗿𝗲 𝗬𝗼𝘂 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲𝗹𝘆 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀? Running ads is just the first step – ensuring your conversion tracking is accurate and your landing pages are optimized is key to driving real results. Here's how you can ensure your campaigns are performing at their best: ✅ Accurate Conversion Tracking: Is your tracking code placed correctly on key pages like thank-you or confirmation pages? Without this, you can’t truly measure your campaign’s success. ✅ Test Your Tracking Tags: Use tools like Google Tag Assistant or Google Analytics Debugger to verify that all your tags are firing properly. This step ensures you're capturing the right data. ✅ Set Up Conversion Actions: Define the most important actions for your business (purchases, sign-ups, or leads) and link them to your Google Ads account to track customer interactions that matter. ✅ Landing Page Optimization: Ensure your landing pages are fast-loading, mobile-friendly, and easy to navigate. A better user experience means higher engagement and better conversion rates. ✅ Regular Audits for Success: Perform regular audits of your tracking setup and landing pages to catch issues early and keep everything optimized for top performance. By following these steps, you can ensure that your Google Ads campaigns are driving results effectively. Are your tracking and landing pages ready for success? Connect with me for more tips on optimizing your Google Ads and driving better performance! #GoogleAds #ConversionTracking #PPC #LandingPageOptimization #DigitalMarketing

𝘞𝘩𝘺 𝘪𝘴 𝘮𝘺 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘥𝘴 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘥𝘰𝘸𝘯? 🤔 👆 This can be a challenging question for anyone who hasn't mastered the fundamentals of Google Ads. There are a hundred different places to look, so what do I focus on first? 😵💫 📈 Throughout the next week, I'll walk you through a detailed guide to show you exactly how to pinpoint, address, and improve your account performance! 👇 Here is the general outline, with an in-depth post coming for each step: 1️⃣ 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬: This goes without saying, but to successfully improve performance you need to know what "performance" means - whether it's hitting a CPL target, a specific ROAS number, etc. 2️⃣ 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Verify that your conversion tracking is working accurately. 3️⃣ 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Look at different segments within the account, to determine if there is an outlier or if performance is down across the board. 4️⃣ 𝐌𝐞𝐭𝐫𝐢𝐜 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Investigate metrics like Clickthrough Rate (CTR), Cost per Click (CPC), Conversion Rate, & Impression Share to determine if one is the root cause of your problems! 5️⃣ 𝐄𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐅𝐚𝐜𝐭𝐨𝐫𝐬: Consider things outside of Google Ads, like the landing page, your offer/pricing, seasonality, etc. PS: Tools like Optmyzr's PPC Investigator can greatly simplify this process by helping narrow in on specific focus points! 👉 Follow me Roger Cooney to keep up with more tips, scripts, & my weekend recaps of the best PPC posts on Linkedin! ✅ ✅ ✅ #PPC #SEM #Marketing #GoogleAds #DigitalMarketing

𝐋𝐞𝐭'𝐬 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐀𝐜𝐜𝐨𝐮𝐧𝐭! 1. Create a Google account or use an existing one. 2. Go to ads.google.com and click on the "Start now" button to begin the account creation process. 3. Select your main advertising goal. Google Ads will ask what results you'd like to achieve, such as more calls, store visits, or online sales/registrations. This helps tailor the setup process to your specific needs. 4. Configure your account settings, including: a. Business information: company name, website, and time zone. b. Billing information: payment method and billing country. 5. Link your Google Ads account to other Google services, such as Google Analytics and your Google Business Profile. This integration provides valuable data and insights to optimize your campaigns. 6. Configure your conversion tracking. It’ll help measure the actions most valuable to your business, such as purchases, form submissions, or phone calls. By tracking these conversions, you can better understand your campaigns' performance and make data-driven decisions. a. Launching your first campaign by b· Defining your target audience. c· Create your ad content. d· Set your budget and bidding strategy. 7. Start small and test different approaches to find what works best for your business. -------------------------------- 𝐒𝐭𝐚𝐲 𝐚𝐡𝐞𝐚𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐠𝐚𝐦𝐞! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐦𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐥𝐚𝐭𝐞𝐬𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐭𝐫𝐞𝐧𝐝𝐬, 𝐨𝐫 𝐃𝐌 𝐦𝐞 𝐟𝐨𝐫 𝐞𝐱𝐩𝐞𝐫𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐣𝐮𝐬𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮. #googleadsaccount #launchfirstcampaign #digitalmarketingexpert #digitaladsexpert

🎯 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞𝐬𝐞 𝐓𝐢𝐩𝐬! Want to turn your Google Ads budget into real results? 💰 It’s all about conversion tracking. Here are some must-know tips to get the most out of it: 💥𝐓𝐫𝐚𝐜𝐤 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐀𝐜𝐭𝐢𝐨𝐧𝐬: Make sure you’re tracking actions that are aligned with your business goals. For example, if lead generation is your priority, ensure that form submissions or contact requests are tracked. 💥𝐔𝐬𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫: GTM makes it easier to manage and update tags without needing to modify the code of your website directly. It’s a flexible and scalable tool for tracking multiple events. 💥𝐄𝐧𝐚𝐛𝐥𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬: Google now offers Enhanced Conversions, which improve tracking accuracy by sending hashed first-party data (like email addresses) to Google. This allows for better attribution, especially with increasing data privacy measures. 💥𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐕𝐚𝐥𝐮𝐞: If applicable, assign values to your conversions (e.g., revenue from sales) to better track ROI and use bidding strategies like Target ROAS. 💥𝐔𝐬𝐞 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐲𝐩𝐞𝐬: Track different conversion types, such as purchases, newsletter sign-ups, or phone calls, to get a comprehensive understanding of how users interact with your business. 💡 Pro Tip: Combine Google Ads conversion tracking with GA4 to get deeper insights and create a full-funnel view of your customer’s journey. #ConversionTracking #digitalmarketing #crossdomaintracking #ga4tracking #gtm #googleanalytics #googletagmanager #ga4report #adsoptimization #serversidetracking #pinterestconversiontracking #facebookcapi #conversion #webanalytics #tiktokadstracking #onlinemarketing

Hold on! Great Ads Need a Great Team Even the fanciest Google Ads can't work magic on a weak sales funnel. Imagine this: a pretty ad leads to a confusing website, or worse, a bad product. Not a recipe for success! Here's the thing: Google Ads can't fix... Confusing Website: Your website should be clear and easy to navigate, just like a well-lit store. Bad Product: People want awesome stuff, not duds. Make sure your product truly solves a problem. Unclear Offer: What are you even offering? Make it simple and valuable for your audience. The real magic happens when you fix your whole sales process. Think of it like building a smooth road - your ads get people there, but the road itself needs to be good too! Does this sound right? What are your thoughts on building a strong sales funnel? Let's discuss it! I'd love to hear your experiences. #google #googleads #googleleads #simplemarketing #growyourbusiness #sales #team #teampower #socialmedia #ppc #digitalmarketing #marketing #ontogen #ontogendigital #digitalmarketingagency #risetoconquer

Its will help eveyone - The advertiser as well client. #digitalmarketing #ppc #googleads #paidads #marketing #sales #onlinemarketing #internetmarketing #paidpromotion #advertisement

Subject: Running Ads Without Proper Conversion Tracking? Here’s Why It’s a Big Mistake! 🚨 Many businesses are quick to launch ads but fail to set up conversion tracking properly. This might seem like a minor oversight, but it can lead to major setbacks down the line. Here’s why: ❌ No Clear ROI Insight: Without conversion tracking, you’ll have no idea which ads are driving sales or leads. You’ll keep spending, but won’t know what’s actually working. ❌ Wasted Budget: You could be pouring money into underperforming campaigns while missing out on opportunities to optimize and increase conversions. ❌ Limited Optimization: Platforms like Google Ads and Facebook Ads rely on conversion data to optimize for better results. Without it, the algorithm can’t learn what success looks like for your business. ❌ Harder to Scale: Scaling campaigns effectively requires knowing what’s delivering a return. No tracking means you’re scaling based on guesswork, not data. To future-proof your campaigns and ensure your ad dollars are spent wisely, take the time to properly set up conversion tracking. #DigitalMarketing #ConversionTracking #GoogleAds #FacebookAds #MarketingTips

🚨 Are You Tracking Conversions? You Might Be Missing Out Big Time! Conversion tracking is more than just a metric—it's Google’s way of understanding what truly matters to you and your campaign objectives. But what happens when this crucial piece is missing? I recently started working with a client who had launched: 🔸 33 campaigns 🔸 Spent €75.6K on ads 🔸 But had NO conversion tags integrated. 🤯 This meant they were spending money without knowing what’s working and what’s not. No data-driven insights, no optimization, and ultimately, no real results. 👉 If you’re running ads, but skipping on conversion tracking, you’re flying blind! Here’s why conversion tracking is a game-changer: 1️⃣ Measure Performance: Understand which ads drive real action. 2️⃣ Optimize Your Spend: Stop wasting money on ineffective ads. 3️⃣ Achieve Campaign Objectives: Align your strategy with what truly converts. ✨ Take action today! Make sure your conversion tracking is properly set up and start getting the insights you need to drive success. 👉 Need help with setting up conversion tracking? Let’s connect—I’d love to guide you through the process and help you get the most out of your campaigns. Drop me a message, or comment below! 👇 #GoogleAds #ConversionTracking #PerformanceMarketing #DigitalMarketing #GoogleAdsExpert

You've been fed LIES about Google Ads! 🚨 Here’s the truth about Performance Max and why standard shopping campaigns might be your saviour. You've heard it all: 'Google Ads is only for the bottom of the funnel.' 'Google Ads only works for branded traffic.' 'Google Ads is slow and unprofitable.' Wrong. The main culprit behind these rumours? Performance Max. The way most agencies run Pmax is diabolical. They turn it into a branded campaign, paying top dollar for sales that were already going to happen. Want to IMPROVE your NCCPA with Google Ads? Run standard shopping campaigns instead. Here’s why: 1. Accurate Search Term Data 🔍 → SS campaigns provide exact search term data. → See which searches trigger sales. → Add those search terms to: - Your product feed - Keywords in search campaigns - Landing pages to improve quality score 2. More Control 🎯 → Set custom tROAS targets for each ad group. → Make more changes with fewer learning periods. → Add bid adjustments for specific audiences. → Apply precise location exclusions. → The control you have is unparalleled. 3. Add Negative Keywords Easily 🚫 → Adding negative keywords to Pmax is tricky. → With SS campaigns, add negatives in seconds. → Ensure you only show for relevant, cold searches. Don’t let Performance Max fool you. By switching to standard shopping campaigns, you gain control, accuracy, and ultimately, better results. What myths about Google Ads have you debunked? Share your insights below! P.S. If you’re still reading, you’re ready to take control of your Google Ads! 🚀 📍 Follow me, Niall Flynn, so you don’t miss a lesson. ♻️ Repost to help your network grow. Ready to grow? Let's chat! 🚀 #googleads #ppc