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Maximise your ROI and drive growth! Discover how performance marketing can revolutionise your strategy. Targeted Campaigns Data-Driven Insights Cost Efficiency Scalability High Conversion Rates Learn more about the benefits and tools of performance marketing in our blog https://bit.ly/3LqjV8y 🚀 Ready to transform your marketing efforts? Contact us on 01444 810530! #GrowthByDesign #PerformanceMarketingAgency #PerformanceMarketing #MarketingStrategy #OnlineAdvertising #DigitalMarketing #ROI

How to "Bio Hack" your business for long term with the Google ads This post is about how to increase your LTV above Schabang was just to get your attention Now you are here let's learn what is LTV? Google "LTV formula" and you'll find references to customer lifetime value. However, in typical marketer datasets, like analytics or CRM, it's not always straightforward. Start with basic KPIs: LTV = average order value x total transactions / unique customers Simple yet effective. Explore "LTV enhancements" for added insight 🎚️ 4 levers PPC pros can use to improve LTV ☑️ Average order value (AOV) ☑️ Total transactions per unique customer ☑️ Lifetime ☑️ Costs (CAC and COGS) [1] Improve AOV Marketers often slash prices to boost conversion rates and revenue, but it can backfire, reducing average order value (AOV) and hurting the bottom line. To assess improvements: ☑️ Analyze sales periods against conversion rates and AOV. ☑️ Review media spend with an AOV focus. ☑️ Consider price increases gradually to align with inflation. ☑️ Remove low-priced SKUs to focus on higher-value items. ☑️ Remember, benefits outweigh revenue. Keep a balance in your product mix to maximize [2] Improve conversion rate →. PPC marketers often prioritize acquiring new customers over retaining existing ones, overlooking the fact that existing customers are often easier to sell to. →. To address this, target existing customers using a Customer List in platforms like Google Ads or Meta Ads. Offer additional value by: ☑️ Crafting ad copy that emphasizes advanced features. ☑️ Designing a unique landing page to streamline conversion in nutshell CRO. ☑️ Introducing complementary products or accessories they haven't purchased yet. [3] Understand Your Customer Journey :- →. Optimize your PPC journey by refining landing pages and targeting specific audiences. Improve retention by analyzing churn rates and integrating PPC data into CRM. →. Prioritize high-value customers for sustained growth. [4] lower your Cost →. Boost LTV by cutting CAC. Start by optimizing your media mix and measuring incrementality. →. Review acquisition sources and allocate more budget to top-performing channels. Improve Quality Score to lower CPC and CAC.

From $1.1M to $6.47M - Profitably - In 6 Months 🔎 Struggling with underperforming campaigns that lead limited profits? You're not alone. One of our clients, a health product brand, was facing the same issue. They couldn't scale their cold traffic profitably and had unclear reporting from their previous agency. Here's how we turned it around: Holistic Account Plan: We started by diagnosing the existing setup. We identified issues like budget limitations on high-performing PMAX campaigns and the need for optimized product feeds. Deploy and Empower: We restructured their campaigns, focusing on separating branded and non-branded terms and optimizing their shopping feed with the best-performing keywords. We also added multiple new variants to increase coverage. This immediately boosted impressions, CTR, and conversions. Raising the Floor: By setting tROAS targets and consolidating search campaigns, we opened up the budget and improved overall performance. We also helped them set -everything- up to nail their branded and product branded search results, connected shop and product reviews and added dynamic search ads to increase relevancy and click-through rates. Scaling the AI Beast: Finally, we pushed budgets on successful campaigns and continuously optimized bids and search terms. We regularly performed hold out tests to ensure MER (measured in TripleWhale) was maintained and the focus remained on new customers. This approach ensured sustainable growth and profitability. Results: Revenue from Google Ads increased from $1.1M to $6.47M. Achieved a 461% ROAS. The client’s overall customer base grew, boosting performance across other channels as well, maintaining a healthy bottomline MER. Want to achieve similar results for your brand? Send me a DM, and let’s discuss how we can "lift" your campaigns! 🚀

Help New B2B Customers Get To Know Your Brand. https://lnkd.in/gmygPnRQ #b2b #customer #brand #marketing #seo #smm #content #branding #market #socialmedia #facebook #instagram #youtube #google #business #advertisement #ads #campaign #promotion #ecommerce #owner #founder #startup #ceo #bdm #hr #audience #report #strategy #content #video #graphics #reel #story #post

𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐖𝐡𝐞𝐧 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐄𝐜𝐨𝐦 𝐒𝐭𝐨𝐫𝐞 𝐕𝐢𝐚 𝐏𝐚𝐢𝐝 𝐚𝐝𝐬 Lets talk about something specific in this lesson 𝐓𝐡𝐞 𝗢𝗳𝗳𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗦𝘁𝗮𝗴𝗲 The first step you need to take when scaling your customer orders is to design three brand-new offers, tailored specifically for cold audiences and never before used. You might wonder, "Won't too many offers hurt my profit margins?" The answer is yes — if the offers aren’t structured effectively. When developing an offer always consider - “How can I charge more while delivering additional value to my customers?” This is the guiding question we pose to ourselves at Byrne Media and our clients during offer development. For one of our clients, here’s what we created: 𝐎𝐟𝐟𝐞𝐫 𝟏: 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐚𝐧𝐝 𝐫𝐞𝐜𝐞𝐢𝐯𝐞 𝐚 𝐟𝐫𝐞𝐞 𝐠𝐢𝐟𝐭. The key to crafting effective offers is to focus on more than just cutting prices. Great offers should become the primary way you sell your products, bundling value rather than pushing individual items. Done well, this strategy enhances the perceived value of your product, making customers feel like they're getting an exceptional deal. The main offer we used was - "buy one, get a free gift" It quickly became the top driver of sales, even allowing us to raise prices, which further boosted our ROAS! If advanced media-buying techniques or complex "audience hacks" aren’t delivering results, this approach could be exactly what you need. The right offer can make your ROAS soar! Just remember: your offer has to genuinely resonate with customers. Some products have inherently higher perceived value than others. As the brand owner, you know your audience best, so you’re in the perfect position to identify which products will hold the most value for them. That’s why we involve clients closely in the offer creation process... To get their unique insights. It’s also essential to know your margins inside and out. You don’t want to create offers that significantly reduce profitability just to drive sales. The goal is to maintain, or even increase, your margins by elevating the perceived value of your offer. If your margins decrease by 10% and your ROAS only rises by 10%, the effort might not be worth it. By structuring offers strategically, you can maximize both perceived value and profitability without sacrificing margins. See you on the next lesson #facebookads #roas #advertisingroi #facebookadvertising #facebookecom #ecommercemarketing #ecom #ecommercetips #ecommercegrowth #ecommerceinsights #referralmarketing #referafriend #shopifyplus #shopify #shopifytips #growthmarketing #growyourbusiness #increasesales #growmybusiness #googleadstips #googleads #emailmarketing #dtc #directtoconsumer #cpg #socialmedia #contentcreators #ugc #usergeneratedcontent #digitalmarketing #adcreative #adhooks #UPS #business #offers #customerintel #creativeadprocess

How We Turned a ₹20K Investment into Over ₹2.2 Lakh in a week With a High-Ticket Funnel👇 Key Insights: Funnel Strategy: We ran a high-ticket consultation funnel with an entry-level offer priced at ₹299 per consultation. Total Bookings: The campaign successfully booked 436 consultations. Cost Efficiency: The average cost per booking was ₹100, demonstrating a highly efficient ad spend strategy. Initial Revenue Calculation: Revenue from initial consultations: 436 consultations × ₹299 = ₹1,30,364. Upsell Strategy: We implemented an upsell offer for a ₹2,100 consultation to 10% of the booked audience. Upsell conversions: 10% of 436 = 44 customers. Revenue from upsells: 44 × ₹2,100 = ₹92,400. Total Revenue: Combined revenue: ₹1,30,364 (initial) + ₹92,400 (upsells) = ₹2,22,764. Summary: By investing ₹20,000, we generated ₹2,22,764 in total revenue. This successful campaign not only demonstrated the potential of strategic funnel building but also highlighted the power of targeted upselling to boost overall profits. MrShiv - Funnels, Strategies, Ads #funnels #metaads #successstory #coaching #consulting

Help New B2B Customers Get To Know Your Brand. https://lnkd.in/gmygPnRQ #b2b #customer #brand #marketing #seo #smm #content #branding #market #socialmedia #facebook #instagram #youtube #google #business #advertisement #ads #campaign #promotion #ecommerce #owner #founder #startup #ceo #bdm #hr #audience #report #strategy #content #video #graphics #reel #story #post

Performance Marketing: The Key to Measurable Growth and ROI 🚀 In today's digital world, performance marketing has become a game-changer for businesses aiming to scale efficiently while maximizing their return on investment (ROI). But what exactly is it, and why should brands prioritize it? Performance marketing is all about driving specific actions—whether it's a click, lead, conversion, or sale. Unlike traditional advertising, where the focus is on broad reach, performance marketing is measurable and results-oriented. Here are the key benefits that make performance marketing indispensable for modern brands: Data-Driven Results 📊 Every dollar spent is tracked, analyzed, and optimized for maximum efficiency. Campaigns are adjusted in real-time based on performance metrics. Cost Efficiency 💰 You only pay for actual results. This means you avoid the waste associated with traditional advertising methods, ensuring a more cost-effective marketing strategy. Scalability 📈 With performance marketing, it's easier to scale campaigns quickly. As you see what's working, you can allocate more budget to top-performing channels and scale exponentially. Better Targeting 🎯 Performance marketing allows for precise audience segmentation. Whether through paid search, social media, or affiliate marketing, you can target the right consumers at the right time with personalized offers. Continuous Optimization ⚙️ With ongoing tracking and testing, performance marketing allows for constant improvement. It's an evolving approach where campaigns can be refined over time for better results. Effective Channels in Performance Marketing: Paid Search (PPC): Targeting users based on their search intent, driving highly qualified leads. Social Media Ads: Leveraging the power of social platforms like Facebook, Instagram, and LinkedIn to create tailored ads. Affiliate Marketing: Partnering with affiliates who drive sales and traffic in exchange for a commission. The future of marketing is shifting towards performance-driven strategies, where measurable outcomes are king. If you’re not incorporating performance marketing into your strategy yet, now’s the time to start! 🚀 Let’s discuss: How is performance marketing helping your brand grow? Share your thoughts or reach out for insights! #PerformanceMarketing #DigitalMarketing #MarketingStrategy #ROI #DataDriven #GrowthHacking #MarketingInnovation #Branding #PPC #AffiliateMarketing #SocialMediaMarketing

The 'creative feedback loop' that has helped me scale a B2B SaaS company's paid media program from $0 to over $200k/mo in profitable spend: It breaks down into 3 components. 1. Creative data report We pull quantitative data from the ad platform(s) and CRM and compare the numbers against the internal benchmarks that we've built over time. This gives us a quick snapshot of what ads are performing or not. (It's important to pull CRM data as you'll often find it tells a different story to the ad platform) 2. Creative insight report This is where we turn the quantitative data into qualitative insights. It helps us understand the "why" behind the numbers and narrow our focus. For example, if a motion graphic ad has a low thumb-stop ratio but a high conversion rate, we focus on improving the first 3 seconds to make it more captivating. Over time, we build an internal database of what formats, concepts, and messaging perform well. 3. Creative batch This is where we use the insights to create a new batch of ads. Our goal is to beat the current control (i.e., the winning ad) and improve low-performers. We do this either by making small iterations or introducing completely new concepts. Often, you don't need to reinvent the wheel. Small iterations on existing ads can have as big of an impact as net new creatives. I highly recommend doing this on a regular basis. Recently, we engineered a single ad that outperformed the sum results of the previous 10. It blew everything out of the water. Media buying / performance marketing is no longer about pushing buttons inside the ads manager. It's about creative performance. #saas #b2bmarketing #paidsocial #demandgeneration #gtm #advertising P.S. I break down efficient growth tactics you can use in 2024 in my newsletter "Efficient Growth". Click the link underneath my name to subscribe.

Performance Marketing cannot survive without Branding and Awareness. The funnel works for a reason. You cannot achieve a ROAS of 20x above if you did not strategize and invest in your Top of the Funnel and Middle Funnel activities, as these contribute to BRAND RECOGNITION and TRUST...2 of the things needed for SALES to happen. #Marketing agencies who do not understand strategy and are too lazy to comb through months of data and customer inputs will suggest that the only way to improve the ROAS is to have price wars with competitors, therefore lowering your profit margins as the client. Stop lowering your prices to get more sales, there is a better way to improve your ROAS, and that is through a full funnel analysis and implementation in both organic and paid campaigns. It pays to do the hard work. #marketingfunnel #marketingstrategy #marketingtips #roas #performancemarketing #metaadvertising #mediabuyer #metaadsagency