Many CTOs feel like outsiders at the executive table. Their ideas dismissed. Their voices drowned out. As a CTO Coach, I see this all too often. One client came to me with this exact struggle. They couldn’t secure buy-in for technical debt work — work they knew was essential. Budget requests? Denied. But the accountability for delivering features stayed firmly on their shoulders. And yet, despite their best efforts, their message wasn’t landing. 🚩 Exec meetings felt transactional 🚩 The CTO felt like a supplier rather than a leader 🚩 Communication was full of tech jargon that left the other executives disengaged Each rejection chipped away at their confidence, leaving them feeling isolated and stuck. Something had to change. The turning point came when they realised the problem wasn’t just external. 𝗜𝘁 𝘄𝗮𝘀 𝗶𝗻 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝘂𝘀𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. So, we worked together to reshape the dynamics: • 𝗕𝘂𝗶𝗹𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 with executive peers, transforming transactional meetings into genuine collaborations. • 𝗥𝗲𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝘁𝗲𝗮𝗺 on solving business-wide pain points. • 𝗙𝗿𝗮𝗺𝗲𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗻𝗲𝗲𝗱𝘀 in terms of strategic outcomes and financial impacts. • 𝗘𝗺𝗯𝗿𝗮𝗰𝗲𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆, freeing up time for leadership and strategy. As their confidence grew, so did their impact. ✅ Their team’s work started unlocking business value beyond engineering, earning the trust of their peers. ✅ Wins on business objectives laid the foundation for long-term initiatives, turning "no" into "yes" in the boardroom. ✅ Their ability to align engineering efforts with business priorities elevated their leadership presence across the organisation. When CTOs step beyond their technical expertise and build bridges, they redefine their roles. They don’t just get heard — they lead. 👉🏼 If this feels familiar, let’s talk. Together, we can build the confidence, alignment, and strategy you need to thrive.
Excellent reflection on the role of the CTO in modern organizations. Beyond the points raised, it's crucial for CTOs to develop a business mindset, deeply understanding the company's strategic goals and how technology can be a catalyst to achieve them. This not only strengthens communication with other executives but also positions technology as a strategic partner, not just a cost center. To foster this transformation, CTOs can benefit from cross-mentoring programs, where leaders from different areas share insights and challenges. This not only broadens the CTO's perspective but also creates a culture of collaboration and innovation. Let's discuss: how have you, as a leader, integrated technology with business strategy in your organization? Share your experiences and challenges!
I've certainly been through the misery checklist that you wrote Adam Horner! It is so important - ironically, more for the businesses than for the individual CTOs - that CTOs can challenge and set the agenda and are not there to be told what to do. If you're being asked to make the drinks, or put some paper in the photo-copier while the "grown-ups" are talking about business matters, this is a sign you may need some executive coaching. (And shortly thereafter, a new and much better organisation to work with!) PS Coaching will really help you get the better job, too!
The moment that shows -- even leaders can feel like they are not. And relationship building goes far beyond communication skills, despite they are very important. Thank you for sharing, Adam.
It's amazing when you go through this mindset shift of being a business partner instead of a mere solution provider Adam Horner
My take on this problem is that most CTOs come from an engineering background an don't know how to reframe problems in a way that business-background people can understand. That's why it's imperative for any CTO to learn a thing or two about business fundamentals. That way they can talk in a language that the rest of the C-Suite understands.
I know that feeling when a CTO is treated like the supplier than the leader. And that’s terrible for every party involved. A lot of time it is not providing enough context or idea how development work is linked to strategic outcomes or what‘s the business value. One should heavily invest in building relationships as well.
What a great outcome for your coaching client Adam Horner. Building relationships and trust across the organization are so important for team dynamics. The best organisations I’ve worked with have cohesive cross-functional teams at every level.
The opposite can also be a challenge, where a CTO wants to engage beyond the technicals but is only there because they have the technical tongue to their people. 😛
Agreed Adam Horner. CTOs need to bridge the gap between tech and business. Good ones are often good product people as well. I'd add that sharing success stories from other teams (or competitors) can also help secure buy-in. Execs love seeing real-world proof that a strategy works!
CTO @ Post Op, Tech advisor, Pro Powerlifter
6dCTO has to be at the executive table, otherwise valuable voice will be never heard. How else is the CTO to get the information on the business goals?