ActiveProspect’s Post

New FCC rules are reshaping lead gen! See how ActiveProspect's TrustedForm Verify 1:1 Consent Check feature can help you stay compliant with the new requirements ➡️ https://ow.ly/ZuAv50TJrGO #activeprospect #consentbasedmarketing #fcc #tcpa #compliance #tcpacompliance #onetooneconsent #trustedform #verify #consentcheck #newfeature

With the FCC’s one-to-one consent rules coming into effect soon, see how lead providers and lead buyers can work together to face compliance requirements and potential risks ➡️ https://ow.ly/HJaf50Twkvf #activeprospect #consentbasedmarketing #fcc #tcpa #compliance #tcpacompliance #consent #onetooneconsent #leadgeneration #leadacquisition #marketing #advertising

Major changes to lead generation are coming. Our CEO Matthew Marx breaks down two critical updates in the new FCC ruling: 1️⃣ One-to-one consent: Consumers must explicitly agree to be contacted by each specific company before you collect their information. 2️⃣ Contextual relevance: Your marketing must be directly related to the services you're offering. These changes will reshape how we approach lead generation. Ignoring them could lead to serious consequences. Watch our full webinar to learn: ‣ How to implement one-to-one consent ‣ Strategies for maintaining contextual relevance ‣ Steps to document your compliance Don't let these changes catch you off guard. Prepare now! 💪 What's your biggest challenge in adapting to these new rules? #LeadGeneration #DigitalMarketing #ComplianceMatters #FCC #TCPA #LeadGen

Register Now 👉 https://lnkd.in/eBgeKFcb ActiveProspect’s FCC webinar series returns tomorrow 🎉 As we near January 2025, the FCC's transformative update to the TCPA is on the horizon. Don't miss our upcoming webinar: "Actionable strategies for TCPA-compliant texting and lead gen."📱🔍 Scheduled for Wednesday, June 26th, at 11:00 AM PT/ 1:00 PM CT/ 2:00 PM ET., join us as we cover: 💡Strategic adaptations for marketers 💡Technological requirements for compliance 💡Vendor management and compliance 💡Avoiding pitfalls with carriers and texting consent 💡Proactive compliance Speakers: 🎙Michael Peronto, Director of Professional Services, ActiveProspect 🎙Kristen McCormick, Head of Marketing, Hatch 🎙Bryan Behan, Senior Marketing Consultant, Socius Marketing We are only one day away –  Whether you're a marketer, compliance officer, or involved in lead gen, this webinar is tailored for you. Join us to explore the new TCPA regulations and learn how to text with compliance and confidence! 🚀 #activeprospect #leads #marketing #sales #webinar #martech #compliance #fcc #leadgen #leadacquisition #tcpa 

LinkedIn: 🚨 Attention Law Firms: Major Changes Coming for Lead Generation! 🚨 On January 27, 2025, the FCC's one-to-one consent rule under the TCPA goes into effect, and it's going to completely reshape how law firms handle lead generation. Here's what you need to know: 📋 Specific Consent is Now Required Lead generation companies can no longer rely on blanket consent. Moving forward, potential clients must give explicit consent to be contacted by your firm specifically — no more generic disclaimers or non-branded marketing! 💸 The Risks are Huge Penalties for TCPA violations range from $500 to $1,500 per violation. Costly Lawsuits and Reputation Damages are on the line. 🔍 What Can You Do? Ensure explicit, firm-specific consent from every lead. Vet your lead generation partners carefully — make sure they're compliant. Keep thorough records of all consents for at least 5 years. Train your team to stay on top of the new requirements. Waiting until the last minute isn't an option. Now is the time! -Audit your processes - Upgrade your consent methods - Ensure your lead generation is airtight Failure to comply could cost you more than just money — it could cost your reputation. By anticipating these changes, your firm shows a commitment to transparency and trust, which are key to converting leads into clients. #LawFirms #LeadGeneration #TCPA #FCCCompliance #MarketingCompliance #LegalMarketing #DigitalMarketing #ClientAcquisition

Compliance isn't just about avoiding penalties. It's also about ensuring your outreach efforts are targeted and effective. When you adhere to compliance guidelines, it means you are making more qualified calls by reaching out to individuals who are genuinely interested in your products or services; leading to more meaningful and qualified discussions, ultimately driving higher sales conversions. Unlock revenue growth through TCPA and DNC compliance: https://buff.ly/3Q0K68o #RevenueGrowth #TCPACompliance #DNCCompliance

5 Things You Can Do Now to Prepare for the FCC’s New One-to-One Consent Ruling The clock’s ticking before January 26th! Here’s how your business can get ready: 1) Audit Your Marketing Lead Generation Consent Processes (Internal & External) : Ensure each consent is tied to specific messages and a one-to-one basis. Remember if you are buying leads they don't always come from where you think. 2) Update Marketing Agreements and Add Audit Rights for 3rd Party Traffic: Clarify how leads are generated and consent captured. 3) Review Your Compliance Tools: Implement tech to track consent at every touchpoint (Internal & External Sources). Also, validate if any of your internal or external sales teams are using Regulated Technology. 4) Train Your Teams: Make sure everyone understands the new rules. Make sure you are clear on what to do w/leads generated before Jan 26th that don't have one-to-one consent. 5) Stay Proactive: Monitor updates and adjust as needed. Let DynamicTracking help simplify compliance and grow your sales. Reach out at [email protected] to learn more. #FCCCompliance #TCPACompliance #LeadGeneration #DynamicTracking #BusinessStrategy

FCC Hammers Down on Lead Gen Outreach In my article, I write about the new stringent updates the Federal Communications Commission (FCC) has recently enacted to the Telephone Consumer Protection Act (TCPA). This fundamentally alters the landscape for businesses that engage in lead generation (which, to my knowledge, is almost all B2C and most B2B). These changes are not merely regulatory updates for marketers to ignore—they're crucial to understand for all businesses utilizing digital and cold outreach strategies. Failing to comply could result in severe financial penalties and irreparable damage to your brand's reputation. My suggestion is two-fold: 1. Familiarize yourself with these new regulations as well as keep up-to-date with developing requirements in the future, and 2. If you use in-house marketing, get them up to compliance. If you outsource, ensure your consultants are aware, remaining compliant, and use best practices. This will be an ongoing and most likely evolving regulation, especially as new media platforms and ways of communication become available. For more details and my suggestions for compliance and best practices, visit my blog article: https://lnkd.in/gBxtkmtB

Watch the full episode now! ➡️ https://ow.ly/6Gnx50SMTIr If you’re engaging in SMS marketing, you’re NOT exempt from the FCC one-to-one consent order. 📩 See how you can successfully tackle the future of lead gen! #activeprospect #consentbasedmarketing #tcpa #fcc #ftc #sms #marketing #consent #compliance #tcpacompliance

With 2025 around the corner, businesses in lead generation and marketing are preparing for a significant shift. New FCC regulations require companies to gain explicit, one-to-one consent from consumers before calling or texting. For many, this change feels like a challenge. How do you capture consent in a way that’s compliant and seamless without bogging down your business? This guide walks you through the essentials of the 2024 FCC regulations, their impact on your business, and how to navigate these requirements with practical solutions like Phonexa’s Consent Branch System. Read more here: https://lnkd.in/gUtrwtMu