Ben Catley-Richardson’s Post

If you're a marketer under 25, focus on ONE thing. Pick the choice that increases the probability of outsized returns on your time. Choose actions that can lead to the highest exponential upside: - Moving cities > staying comfy in your hometown - Going to a meet-up > another Netflix binge - Backpacking solo > splurging on the latest phone - Starting a side hustle > doing another degree Maximize your experiences per minute. It all stacks up by the time you hit 35.

Your email list might be more valuable than you think. Many creators focus on: • Growing a massive list • Creating complex automations • Setting up elaborate funnels But here's what really matters: Strategic emails that engage your subscribers. I recently shared how a single email to 343 subscribers generated $3,927 in sales. Tomorrow, I'm revealing another powerful email strategy that most creators overlook (hint: it's inspired by how Netflix keeps us binge-watching 👀). Follow me (Jason Resnick) to catch tomorrow's story.

Why Are Short Videos Dominating Our Screens? Let’s be real: The way we consume content is changing fast. It’s not just about preference anymore, it’s a craving. Why? Here’s what’s driving this massive shift: → Scrolling is the new pastime. Quick content delivers dopamine hits in seconds. → Platforms reward short videos because they keep us glued. More engagement = more reach. → Low Barrier to Entry: No studio setups. Just ideas, a phone, and hit record. → Perfect for Mobile: Vertical videos fit how we live on our phones. → Higher Engagement: Short videos are snackable. Easier to like, share, and comment on. But here’s the twist: Short-form doesn’t replace long-form It amplifies it. Are you already riding the short-form wave? If not, comment START and I’ll share my top 3 tips for creating short videos that actually convert.

You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective? #PPC #paidsearch #paidadvertising 1. Focus on audio and supers to reinforce your message. 2. Focus on people to get the product noticed. 3. Set the context and include a clear call-to-action. 4. Include a clear call-to-action with minimal audio to avoid overwhelming viewers.

It’s finally happening. Something I’ve wanted to do for a long time. I almost released it last year. I even had the logo done, funnel built, and promo emails written… until a mentor told me “Marley, this isn’t a good idea, you’ll make more money doing xyz instead” hmph… 🙁 Well, money isn’t the only reason for doing something. The longer I sat on it, the more I knew in my gut that this is the RIGHT thing to do… And sometimes, you just gotta go with your gut. I mean, even the greats who have changed the world were turned away from their big ideas… Steve Jobs was told “hey we don’t need you, you haven’t gotten through college yet” Or Oprah was “unfit for TV and too emotionally involved” So we’re doing it. I renamed it from it’s 2023 version, revised the funnel, and I’m filming some videos today. Soon it will be ready. So, what is it? Most of my roster is filled with real business owners who are in the weeds of their operations, their products, and at scale. They needed a solution that could grow their reach & email lists without having to “switch careers” becoming full time creators. For the first time ever, I’m making my strategies (and my teams) available for you to get access to what these creators know (without having to pay me $100k+/year to run your teams myself). All at a price you won’t believe. Would you be interested in a list of my best hooks, scripts, angles, frameworks, and goldmines? My job is to help you make content that works – and do it effortlessly. No wasted time. No drag. No unnecessary camera crews following you around to the bathroom every day. Just good content that runs on my team’s algorithms to make sure it all… works. We’ve got an insane offer for the first 150 people with an early bird price and a big bonus (or 5...) Join the wait list below if you want to get first dibs at one of those 150 spots. https://lnkd.in/g48-6hwq That’s all I can say for now, but watch this space, because there’s more to come and believe me… You don’t want to have FOMO on this one.

Day 2 is far from over, but taking this brief break between meetings to share some thoughts that were covered on stage and in most every conversation i've had today - the confluence of Creators and Affiliates. Whereas once a cohort seemingly only reachable through a subject line consisting of "FLAT FEE AVAILABLE," Creators are increasingly leaning into more traditional commission models, though there's a twist. "Game-ify" your commission structure with a bonus tied to a stretch KPI. This proven tactic by some of the industries leading programs creates a critical event for creators and leads them more often than not to deliver on the goals of your campaign, and bring it to even greater heights by aiming for the bonus tied into the deal. Hybrid deals have been a long-standing negotiation tactic, but the bonus component helps allocate that budget to performance where both the program and creator benefit. Sovrn has hundreds of creators in our network - give us a shout on how you can see more activity from them in your program.

Upon the recent release of season six of Netflix's Drive to Survive series, which brings to life the world of F1, we're launching our debut Drive to Subscribe series that intends to provide readers with insight into the world of subscriptions while drawing parallels with the world of Formula 1. The series kicks off with four introductory articles that will then be followed by more detailed deep dives into subscription technologies, operating models and broader topics that influence subscription mindsets and victory. Read the first blog now to learn the components needed to set up subscription success and sign up for the series here: https://lnkd.in/eFKbWYiZ #DriveToSubscribe #Subscriptions #SubscriptionSuccess

How do you survive in the world of subscriptions? The sought after dream of the subscription economy comes with inevitable challenges and opportunities that with our Drive to Subscribe series we explore and look at how to maximise the value and customer experience they can deliver...

If you're interested in optimising your subscription business model, or are just starting to think about it, have a read of Will Summers F1 metaphor for the world of subscriptions.

Subscription offerings are everywhere now and the nature of how they are offered is getting more complex e.g. pay per question to gen AI tools or consumption based software subscriptions. Learn how to get your business fully optimised to deliver subscription based pricing models from myself, Will, Simon, Matthew and Graham. How do you create great customer experience and set up your business, internal teams and technology to succeed.