A'bidah Zaid Shirbeeni’s Post

Amidst the noise of commercial advertisements, Nescafé’s "Stammering Stand-Up Comedian" ad shines bright, offering more than just a product pitch. Introduced in 2014 as part of Nescafé's #ItAllStarts campaign, the ad follows Rishi, a young man with a speech impediment, on his journey to becoming a stand-up comedian. It's not just a story of caffeine but of resilience. By aligning itself with Rishi's narrative, Nescafé goes beyond coffee, positioning itself as a brand that supports dreams. The ad’s impact extends beyond marketing, sparking conversations about inclusivity and support for those with speech disorders. Nescafé’s ad is a testament to the power of storytelling in advertising. It’s not just about selling coffee; it’s about inspiring change and fueling dreams. Read more here: https://lnkd.in/gyxEmmkb #marketing #branding #advertisements #marketingcampaigns #business #strrategy #nescafe #nestle

Have you heard of "people chicken"? I was racking my brain trying to think of what this little boy could possibly be talking about. 😂 But I agree with his father, the view that children have on the world is creative, straightforward, and honest. Why does marketing need to be so complex? This little boy saw the KFC logo and immediately thought that it featured a stick figure with a large head. What stuck with him from the first time he went to KFC was that logo and the fact that they sold chicken! Are we overthinking our marketing campaigns? Maybe we should look at it from a child's perspective. KFC immediately commented on this post and changed their TikTok bio to "Hi welcome to Stick Figure Chicken. May I take your order?" @dadchats on TikTok shares many accounts of times his son described a brand or product in a way that adults may not understand. How can we use this as research for our marketing strategies? 👋 If you liked this post, repost ♻️ and share it with your network. Also, follow me for more content around marketing, building challenger brands, building a global career, navigating cultural intersectionality as a woman, and being a boy mom. ✅ Follow me and click 🔔 for updates #Marketing #Creativity #TikTok #MarketingStrategy

5 reasons Dunkin’ new collab with Love Island Season 6 breakout stars is brilliant marketing strategy🌟 1. Cultural relevance. Most brands would have only partnered with one of the stars or one of the couples but by partnering with the iconic trio and their partners, Dunkin' has effectively joined the cultural conversation, making the campaign feel truly authentic. 2. The "thirst trap break". It not only adds a hilarious touch but also aligns perfectly with the Love Island and reality TV energy. It makes it feel like you’re watching Love Island not an ad. 3. The creators' natural and organic conversation. By the stars using the same language and language/phrases they are known and loved for from the show, it mirrors the authenticity of Love Island. 4. Timing. Fans are still eager to see their new favorite stars in their brand deal bag, it’s not oversaturated quite yet. There’s going to come a time where it’s played out but for now the hype and excitement are here. 5. The Dunkin’ marketing team did their big one with this partnership. Check out the new ad here:

See how KitchenGlora thrived by shedding logistics hassles and focusing on thing's they do best such as creating great content. 🤳 Discover how Fulfillment by TikTok Shop can streamline your operations too! Learn more: https://lnkd.in/d6jWfEeq #FBT #FulfillmentbyTikTokShop

The only mistake in the below Ad The below words are not repeated twice: Buy Get Eleven What what an an Ad Ad!! Creative Creative twist twist by by Zomato Zomato on on their their Buy Buy 1 1 Get 1 1 Ad Ad !!

Health and vanity metrics like reach matter; for many, they still play a vital role in serving as a legitimate outcome of success. But what if you could supercharge these fundamental metrics with a more profound, scrutinized approach anchored by immediate and delayed response (drag factor) incrementality? Do you think this is practical? Does that interest you? Well, it should. As the winds of change blow through the corridors of Convergent TV, it is becoming crystal clear that there is a common quest for a new standard rooted in real-world impact in the form of material performance outcomes. At Tatari, we continue to pave a clear way forward in TV advertising by applying a modern lens and rejuvenating approach to measurement.  While no one technology is perfect, we are working hard to create new cutting-edge standards to drive better effectiveness on TV. Want to join the conversion? Please shoot me a DM or reach out to Tatari. #tvadvertising #performancemarketing #convergenttv #tvmeasurement #growthmarketing

Unlock the Power of Fulfillment by TikTok Shop (FBT)! 🎉 Did you know that TikTok Shop is offering a game-changing opportunity for brands? For a limited time, enjoy 3 months of free storage and skyrocket your sales! 🚀 With FBT, you'll get: - Priority listing rankings - Dedicated supply chain managers - Lightning-fast shipping within 24 hours - 90% increased chances of earning the coveted Star Shop badge ⭐️ - Personalized category management to boost your brand, listings, and sales - Expert guidance on creator partnerships, user-generated content, and sales campaigns - Prompt account issue resolution Want to get in on the action? 🤔 Currently, sellers with 70+ daily orders are eligible for FBT. But, here's a secret: regularly sharing your sales and shop code with the supply chain team via email can grant you access too! 📧 Don't miss out! Try FBT and say goodbye to fulfillment stress! 🙌 #TikTokShopUSA #TikTokShop #TikTokShopping #TikTokMadeMeBuyIt #TikTokShopFBT #TikTokShopFulfillment

Recently, when I was casually browsing something on the internet. I came across this wacky YouTube Ad commercial from Cadbury Perk. The "Perk Disclaimer - Take it light" Now you might be pondering what is so different about this Ad campaign that I thought of writing and posting about it. Right? I'll tell you & I'm sure it will be so worth your time. Just stick with me till the end. So, in this ad commercial Cadbury Perk touched upon a very sensitive topic "Cancel Culture". When everyone around us was humiliating each other virtually or in person. The brand took the initiative to put a pause to it but in it's own wacky style. In this quirky campaign, Cadbury Perk flooded YouTube with lots of short Perk disclaimer video ads with the help of AI. What they did was they targeted the most searched videos on YouTube and then created custom-made disclaimers for all of them. Sounds interesting right? So let me tell you how it worked. Let's say you're on YouTube to watch a rain song video. Then the moment before the actual video starts, you may get an ad that says that the upcoming video may offend people who are facing water shortage these days. (Watch the video uploaded with the post to see their work & please don't forget to like the post!) Ain't this the best Thoughtful Engagement commercial that anyone has done? So now you know exactly what to do when someone tries to put you down. Just "Take it Light". Do let me know in the comments if you had ever came across any such commercial ads on any sensitive topic & tell me how engaging it was? #digitalamarketing #digitaladvertising #adcampaigns

Ad uses Dragon's Den clips to imply brand was successful on the TV show when actually a competitor had featured. People (including the competitor) complain, advertiser responds to ASA that it was meant to be an April Fool. ASA response can pretty much be summed up as "it ran on 28 March and wasn't funny". #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #misleadingadvertising #section3 https://lnkd.in/eipqsXQc

Mastering Product Returns & Refunds on TikTok Shop 🚀 Handling returns and refunds efficiently is crucial for keeping your customers happy and boosting trust in your brand. Swipe through to master the process: 1️⃣ Why Efficient Return Management Matters 2️⃣ Clear Return & Refund Policies 3️⃣ Seamless Return Process 4️⃣ Quick Refund Processing 5️⃣ Track Returns & Learn from Feedback 6️⃣ Keep Customers in the Loop Each slide offers essential tips to ensure smooth returns, happy customers, and better business outcomes! How do you manage returns on your TikTok Shop? Share your experience in the comments! 👇 𝐁𝐚𝐛𝐚𝐫 𝐊𝐡𝐚𝐥𝐢𝐥 𝐄𝐧𝐚𝐛𝐥𝐞𝐫𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 𝐋𝐚𝐡𝐨𝐫𝐞 #babarkhalil #businessconsultant #amazonserviceprovider #ecommercebusiness #enablers #TikTokShop