Dhruv Gundecha’s Post

From newspapers to OTT channels, streets to bus stands, even airports – ads are everywhere! Yet, only a few stick with us. Why? Because they have powerful communication behind them. Take Zomato and Blinkit, for example. Their ads resonate emotionally and convey meaningful messages. So, when crafting your next ad campaign, remember: it’s not just about being seen, it’s about what you say. Follow Megha Malik for Daily Branding and Packaging Design Updates! Leave a comment if you like it...💬 #AdvertisingWisdom #BrandMessaging #MarketingTips #EffectiveCommunication #AdvertisementAnalysis #ConsumerBehavior #VisualCommunication #AdvertisementStrategies #DesignerPeople #PackageDesign #DesignerOnInstagram #GraphicDesign #TEAChallenge #PackagingDesign #BrandDesign

Soup-erb marketing: Netflix and Swiggy battle for our cravings This image is a great example of creative and engaging marketing. The two billboards, one for Netflix and one for Swiggy , use the same image of a steaming bowl of soup to tempt viewers. The text on the Netflix billboard reads, "Killer craving? Watch now," while the text on the Swiggy billboard reads, "Craving a soup? Order now." This playful battle between the two brands is sure to get people talking. It's also a great way to remind people that both Netflix and Swiggy offer a variety of options to satisfy our cravings, whether it's for a good movie or a delicious meal. #marketing #creativity #advertising #billboards #netflix #swiggy #soup #cravings #food #movies #entertainment #india

Perfect comment section doesn't exi- 🫥 How far would you go for marketing? So this guy cmrn.rides posted a reel claiming that he'd buy from a brand if they comment on his reel. Never did he ever expected that over 100+ big brands would crash into his comment section including Netflix, Zomato, Disney+ Hotstar. Us Indians are always up for something free. Same goes for Indian brands when it comes to marketing. 😂 #indianbrand #marketing #instagrammarketing #publicit #incredibleindia

#CampaignChronicles Ep - 3 📰 How to Craft a Killer Print Media Campaign: Lessons from Zomato In a digital-first world, print media still packs a punch when done right. Just look at Zomato—they’ve mastered the art of grabbing attention with clever, humorous, and effective print ads. Touchpoints while creating a print media Campaign: 😎 Killer Copy: Be clear, concise, and emotionally engaging. Your headline should be irresistible. 📌 Inject Humor: Tailor humor to your audience. Subtle, clever wordplay works wonders. 👩💻 Know Your Audience: Understand who they are and where they’ll see your ad. Design to capture attention fast. 📣 Cross-Channel Integration: Align your print message with digital and social channels for a seamless brand experience. 📲 Nail the CTA: Be clear, create urgency, and make the next step easy. Print media isn’t going anywhere—when executed well, it drives action and makes a lasting impact. What’s your favourite print campaign? Let’s discuss! 👇 #PrintMedia #MarketingStrategy #Branding #Zomato #Advertising

3 reasons why I found Zomato’s IWD ad better than Swiggy’s: 1. Z didn’t just acknowledge a problem but also did something about it. Action >>> Gyaan. 2. Z’s ad features real people. I am biased towards seeing real people and witnessing their experiences in ads. 3. When I watched Swiggy’s ad, I felt like I have watched these types of ads a million times. . #CopywriterMusings #AgencyLife #IWD #WomensDayAds

Who likes ads? Because I don't I don’t like seeing the same ads over and over, especially when I’m watching my favorite shows or content. Is it that the consumers don’t like ads or have we fatigued them with too much information? Multiple ads? Multiple repeating concepts? Then the question arises… Is it just the consumers who are migrating or is it the platform which are migrating them? Guess what? They make more margins. For example... A Google Ads video, sold by impressions, generates about $10 per thousand views. Disney+ Hotstar is one of the most extensive streaming outlets, with a subscriber base of 300 million users. A 10-second advertisement on Hotstar content is estimated at Rs. 150 to Rs 250 per thousand appearances. A report shows that, by the end of 2022, Amazon Prime Video held a market hold of 136.94 million and is expected to grow to 168 million subscribers by the end of 2025. The so-called ad-free models are a scheme of the media giants to classify subscribers as ‘premium customers’ among the masses who have to watch ads before they can watch what they are looking for. Just like JIO is a paid service i.e. JIO TV but it still gives you ads. Even major players like Netflix, Disney+, and Amazon Prime Video have started incorporating commercials in exchange for lower subscription prices. I think we just need to go by sole searching. And it's not black or white. There should be no ads at all or lots of ads, no in-between. What are your thoughts on this? Do share #Adfree #Advertisements #Marketing

Pause Ads are a new way for advertisers to show you quick ads during those breaks you take when streaming content. This means rather than interrupt the viewer in the middle of something exciting, advertisers can still reach you. Disney + Hotstar is among the first platforms rolling it out in India. On average, users typically pause content 4-5 times a day, with most pauses being under 10 seconds. The ads are a win-win for both viewers and advertisers. For example, Saffola, a healthy food brand, used Disney+ Hotstar's Pause Ads during World Health Day (7th April) to remind viewers about healthy snacking choices while they paused for snacks. Combined with such contextual advertising cues Pause Ads are likely to be popular with big brands in food and household goods, with companies like Marico, Mondelez, and ITC already using them. #ITWSports

Swiggy has a knack for creating humorous and memorable ads! One of their latest campaigns features Bollywood star Juhi Chawla in a funny twist. In the ad, a young man types “Chawla” into the Swiggy Instamart app, intending to order “chawal” (rice). Instead, Juhi Chawla shows up at his doorstep, leading to a humorous mix-up that gets quickly resolved12. This ad effectively highlights Swiggy Instamart’s promise of delivering anything you need with remarkable speed and a touch of humor. Another notable campaign was “Why Is This A Swiggy Ad?” which became a viral sensation. It featured a bizarre space-themed artwork filled with easter eggs and engaged audiences by asking them to explain why it was a Swiggy ad. This campaign saw massive engagement, with over 80,000 user-generated theories and a significant increase in positive sentiment towards the brand34. Swiggy’s ability to blend humor with effective messaging makes their ads not only entertaining but also memorable. Have you seen any of these ads? 

Discover the magic behind Zomato's marketing success! From hilarious notifications to meme-worthy emails and attention-grabbing billboards, they've mastered the art of captivating audiences with humor and creativity. Dive into their playbook and unleash the power of innovative marketing! Zomato #MarketingMagic #Innovation #marketingandadvertising #marketing #mba #bmu #advertising #adscampaign #marketstrategy

🎉 Can you believe it? Zomato just proved the "dads don't talk much" stereotype wrong in the most heartwarming way! 🎬 Their latest ad brilliantly uses emotional marketing to connect with its audience on a personal level. 💖 💬 Their latest ad beautifully captures the essence of fatherhood. From quiet moments shared over meals to strong silent support, it's a reminder of all dads do without saying much. 😊 With witty humor to keep it light and approachable, it invokes feelings of nostalgia, love, and gratitude for dads everywhere. 👨👧 This ad is a prime example of effective storytelling marketing, creating an emotional connection that lasts. Zomato's approach builds relationships and fosters brand loyalty by touching people's emotions. Watch this touching video and share your dad's most memorable quote or moment! 👨👧💬 Don't miss it; check out the video here: https://lnkd.in/gED7KyPv Zomato #FathersDay #Zomato #Heartwarming #EmotionalMarketing #Storytelling #BrandConnection