Abde Chan’s Post

Transcript

OK, So what are the main skills that you should develop as an agency owner? What are the the main thing is that you should focus on in that actually move the needle forward. In this video, I'm gonna show you exactly what you need to focus on as an agency owner and how to make the most out of your time. OK, and this is like a question as old as time, right? What are the the best things to focus on as a business owner and an agency owner specifically? And it's almost, you know, truly a question for the philosophers out there in the context. Off an agency or B2B business, the answer becomes more clear, right? All businesses that sell services more or less have the same core problems, right? And there are really four of them. The first one no one knows who you are the second one, you don't have enough leads. The third one, all clients come from raffles. And the 4th, The 4th 1, nothing. You have nothing to offer unqualified leads which are literally like 98 to 99% of the market and there are infinite derivatives are. Or sub categories of problems in each of these two. And you know, we love problems where agency owners, so we want to solve problems. And there's also a constant balance here between two things. First, getting new clients and 2nd, building U your operations because these two are very interdependent. So you have to do both actually and balance both or you won't be in business very long without employees who know what they are doing. You won't be able to deliver results without, you know, new clients coming in. There won't be nothing for you like there will be nothing. Where new employees to do that makes sense. So you cannot focus just on one or the other. It must be both. If I had to tell you now, just three things to focus on, it should be the following. So take a piece of paper. Take note of this. The first one is learning paid ads lead generation through paid advertising. The second one would be learning to create great content, again related to Legion, and the third one would be learning how to train employees and building systems to do so. So this is more on the operational side, but it has an effect on lead Gen. as well. And if you only knew how to do these things, you would be very, very, very wealthy. You can hire people to do other things, but typically speaking, these three skill sets are reserved only for like super competent and super invested people. And if we were to break them down into like 5 main components, it may look, it may look something like like this and I'm gonna break it down for you. So for the paid ads, it's really 5 main pain, 5 main bullet points here. First, creating good offers, Second, understanding value ladders. Third, creating good video ads, 4th, creating good landing pages. And 5th, understanding data and analytics. It's not likely you will find all five of those components in a single person. They either will. Not be available or won't care enough or be far too expensive. It's something that you need to learn yourself. Now we've been on to content creating good longform YouTube videos. First it's super, super powerful. Then writing engaging newsletters. Also, creating content that is actually useful and actionable, right? Just like this video that I'm making. Something that helps people take action on the spot and make actual improvement if they follow what's being said. Something useful, then learning to write or create a good hook. Write something that catches people's attention and actually having valuable, interesting things to create content about. Something that is going on in your business or in your life in general. Again, very unlikely that you find all of these fives within. A single person and if you do, it's unlikely to work with for you because you know, they know their value and they know that they can work with multiple multiple persons. So moving on now to employee training, which is the third skill that you need to improve. The first component would be correctly identifying who has potential and who doesn't. OK, so we can see this within a few days or sometimes a few weeks if the person is actually a good fit, then knowing everything they need to learn. Slash do to be successful, OK, then creating training lessons, modules, et cetera, to bring them from zero to 100 in a reasonable amount of time because it's usually important. How efficient is your training, OK, and how fast they can get to the level that you wanted to be at. Then giving feedback that is useful without ******* people off. OK, so again, like this is more of a soft skill here then breaking self limiting beliefs and transferring conviction from yourself. To them in a way that is almost permanent and seamless. OK, so meaning. Especially if they're beginners, they're not gonna have the confidence that you have in terms of delivering the service. So you need to transfer this right by one-on-one calls, by the count of language that you use, etcetera. This is hugely important. So you're not definitely not finding someone like this, right? So don't even waste your time trying. But again, the goal is to reach or to approach this ideal as much as possible. So Long story short, and as I said on this video, do these three things and delegate and higher for the rest. And I can promise you, you're going to have immediate results on this. These are the three main things that you need to focus on of that was helpful.