Product Marketing has caught the attention of many since Brian Chesky's comments in 2023. But its "freshness" comes with problems. Since it's a relatively new discipline, few managers understand how to use them and what they ought to be doing. That's why Product marketers who enter the discipline with innocent enthusiasm get a culture shock when they become the first PMM of a product org: - The responsibilities don't meet the textbook descriptions. - The deliverables they produce aren't used much. - They don't get a seat at the strategy table. - The wrong KPIs are forced on them. The glossy glamour attached to PMM on LinkedIn? Yeah, well, that goes out of the window pretty quickly. Here's a little depiction of the emotional roller coaster I went through. Can you relate?
Your experience highlights the challenges in Product Marketing; navigating this evolving field requires resilience and adaptability, Aatir Abdul Rauf
The shift from the trough of disillusionment to the slope of enlightenment is the biggest learning curve. Great breakdown, Aatir!
Never gave this a thought but couldn’t have been more accurate ✌️
Love that the beginning of the Trough of Disillusionment is “Realizes the org has no idea what a product marketer does." Too funny! But when you hit that Productivity zone and really start vibing with the team (cautiously), it is glorious!
Thanks for sharing
Commitment, collaboration and clarity wins! But I do admire the accuracy of the labels. Disillusionment… “questions life choices” ☝🏽🤭
Omg, so true
Well said Aatir.
Co-Founder & CEO at Compospec
2wReality is almost never like what is written on Linkedin and in books. The important thing is to constantly try to apply this theoretical knowledge and create a unique strategic roadmap for our own product. We have the keys in our hands and the doors in front of us. Correct foresight, rapid testing and continuous iteration. You have great visualized the frustration in this hype cycle. Thank you Aatir Abdul Rauf.