Aatir Abdul Rauf’s Post

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VP of Marketing @ vFairs | Newsletter: Behind Product Lines | Talks about Product Manager & Product Marketer collaboration

Product Marketing has caught the attention of many since Brian Chesky's comments in 2023. But its "freshness" comes with problems. Since it's a relatively new discipline, few managers understand how to use them and what they ought to be doing. That's why Product marketers who enter the discipline with innocent enthusiasm get a culture shock when they become the first PMM of a product org: - The responsibilities don't meet the textbook descriptions. - The deliverables they produce aren't used much. - They don't get a seat at the strategy table. - The wrong KPIs are forced on them. The glossy glamour attached to PMM on LinkedIn? Yeah, well, that goes out of the window pretty quickly. Here's a little depiction of the emotional roller coaster I went through. Can you relate?

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Murat Esenli

Co-Founder & CEO at Compospec

2w

Reality is almost never like what is written on Linkedin and in books. The important thing is to constantly try to apply this theoretical knowledge and create a unique strategic roadmap for our own product. We have the keys in our hands and the doors in front of us. Correct foresight, rapid testing and continuous iteration. You have great visualized the frustration in this hype cycle. Thank you Aatir Abdul Rauf.

Smriti Patel

CMO at SolutionValley | Building revenue-driven products I DM to make your dream product a reality I Follow for value-driven posts

2w

Your experience highlights the challenges in Product Marketing; navigating this evolving field requires resilience and adaptability, Aatir Abdul Rauf

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The shift from the trough of disillusionment to the slope of enlightenment is the biggest learning curve. Great breakdown, Aatir!

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Tam VanNostrand

Marketing and Data Strategy Consultant

2w

💯

Supriya V.

Product Marketing at Multiplier | B2B SaaS | Ex - Directi, upGrad

2w

Never gave this a thought but couldn’t have been more accurate ✌️

Lisa Lester

eCommerce Product Marketing Manager at CandleScience

1w

Love that the beginning of the Trough of Disillusionment is “Realizes the org has no idea what a product marketer does." Too funny! But when you hit that Productivity zone and really start vibing with the team (cautiously), it is glorious!

Shakil Ahamed

Hi, My name is Shakil Ahamed. I'm Digital Marketer, professional & Certified SEO specialist Expert.

2w

Thanks for sharing

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Kelly Gregorakis

Marketing Leader (CMO, VP) | Driving Revenue Growth through Collaborative, Data-Driven Strategies | Product Marketing and Sales Acceleration | Digital Health Tech Advisor

2w

Commitment, collaboration and clarity wins! But I do admire the accuracy of the labels. Disillusionment… “questions life choices” ☝🏽🤭

Cassiane Vilvert

Senior Product Marketing Manager / Product Growth / Product Management

2w

Omg, so true

Avantika Badgujar

Customer Success & Product Management | Travel Industry Veteran | Building Lasting Client Relationships | Optimizing Customer Journeys

2w

Well said Aatir.

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