Sam Melnick

Account-Based Marketing (ABM) is a powerful strategy for targeting high-value accounts, but its success hinges on executing the right tactics at each stage of the funnel. Implementing actionable org charts can significantly enhance your ABM efforts, ensuring precise targeting and effective engagement. Here’s how to achieve ABM success with actionable account maps throughout the funnel: https://bit.ly/4d3qutD orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #accountbasedmarketing #accountmaps #abm #actionableorgcharts #orgcharts #abmaccountmaps #actionablesalesintelligence #salesintelligence 

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🚀 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🔍 Lead generation is the backbone of business growth, but navigating it alone can be overwhelming. From leveraging digital marketing trends to the power of AI, partnering with a lead generation expert like Intent Amplify™ can take your efforts to the next level. 📈 In our latest blog, we explore the evolving landscape of lead generation, the key trends shaping B2B marketing, and how a dedicated partner can drive high-quality leads and boost your sales pipeline. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞 https://lnkd.in/dGtsNnHW & discover how a strategic lead generation partner can unlock new growth opportunities for your business! 👉 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐦𝐞?  𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 at [email protected] to learn how we can help. #LeadGeneration #B2BMarketing #DigitalMarketing #DemandGeneration #IntentAmplify #LeadGenerationPartner #SalesGrowth #BusinessStrategy

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Q4 pipeline panic? One of the challenges we're hearing a lot from customers is getting sales opportunities back from a seemingly great database of companies showing intent. How do you identify the people who will make the buying decision from a list of high intent accounts? MQAs represent buying groups who are in buying mode, but without individual contact engagement, your SDR team can be left staring at a metaphorical map without a compass - where to start? In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need tackle this issue and convert these theoretical 'qualified' accounts into actual conversations. https://hubs.li/Q02TdKNZ0 #revtech #demandgeneration #pipeline #intent #b2bmarketing #abm #demandmarketing #sales #conversion

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Q4 pipeline panic? One of the challenges we're hearing a lot from customers is getting sales opportunities back from a seemingly great database of companies showing intent. How do you identify the people who will make the buying decision from a list of high intent accounts? MQAs represent buying groups who are in buying mode, but without individual contact engagement, your SDR team can be left staring at a metaphorical map without a compass - where to start? In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need tackle this issue and convert these theoretical 'qualified' accounts into actual conversations. https://hubs.li/Q02TdFbV0 #revtech #demandgeneration #pipeline #intent #b2bmarketing #abm #demandmarketing #sales #conversion

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SDRs: If you're looking to layer in a warmer approach to building pipeline, master buying signals. Why? You'll sell efficiently and maintain brand credibility. Only about 10% of your buyers are in-market right now. That means most of your lead list is not ready to buy yet. But if you conduct outreach to your entire lead list in a way that assumes they're wanting to buy now, you can easily damage not just your own brand, but your company's brand as well. Just think about the other 90% – if you're contacting them under the assumption that they're cash-in-hand-ready-to-sign, but they're not even remotely interested or don't even have a need... well, we all know what their reaction is gonna be. 🤣 Okay now back to the 10%. Not all buying signals are created equal. (And this is where the Go-to-Network mindset shift comes into play) 🚨 Outreach based on positive signals should be done with the goal of learning and helping, not selling! 🚨 The well-equipped Network Development Representative plays the long game by selling quickly to the 10% and pulling the other 90% into their network. Josh Norris builds on this in the NDR Playbook we dropped last week, with 2 tips you can implement right now: 🔥 "If you do anything with signals, do it fast! Your buyer's attention will wane with time, so make your 'speed to signal' as fast as possible." 🔥 "Adjust your CTA according to your signal." Not all signals are "intent to buy." In reality, signals mean intent to do lots of things across the buyer's journey. Drop what you're doing right now and go download it. Link in comments :)

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PK1lp0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PJM3Y0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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Intent data only gets you so far. You still need to know *who* exactly is giving you the signal. Our new Bring Your Own Intent signal makes sure reps have enough info to take action on their intent data from Demandbase and 6sense. It combines your existing intent data with UserGems' people signals. That way, you can identify the right contacts within each account and craft the perfect outbound message.

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Ad sales reps want faster approvals. They don’t want to chase from pillar to post to get this done. Chasing manual approvals creates delays and frustration. And disjointed communication hinders efficient deal processing. Here’s the solution—a purpose-built CRM for ad sales called SalesX. SalesX automates approvals and streamlines communication. It also acts as an ad sales reps co-pilot and helps in configuring rate card approvals, eliminating manual intervention. SalesX frees reps to focus on what matters – closing more deals. Learn more: https://lnkd.in/gS2udtQD #voiro #adsales #mediasales #admonetization #monetization #CRM

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Unlock the secrets of effective Account-Based Marketing (ABM) and gain the competitive edge. This article reveals how buyer intent data can help you engage in-market buyers and drive remarkable results. 🚀 Read the full article: https://lnkd.in/eehmeRYN #abm #abmhero #accountbasedmarketing #marketingstrategy #marketingagency

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The ABM Tech Stack Revolution B2B buying behaviors have changed and here is why it matters: As B2B buyers evolve, so must your marketing strategies. The ABM tech stack. Key points: • 64% of B2B buyers are now Millennials and Gen Z • Buying cycles include more touch points than ever before • 6-10 people are the buying committees • ABM tech stacks enhance ROI • Integrated tools streamline sales and marketing efforts The future of B2B marketing lies in personalization and precision. Is your ABM tech stack ready for the challenge? #AccountBasedMarketing #B2BMarketing #MarTech #ABM https://bit.ly/3Yh4qXP

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Could you boost your sales using Performance Max?🚀 Key things to consider: ✅Multiple campaigns: Don’t lump everything together—find balance and give it room to learn ✅ Account maturity: Works best for accounts with a solid history ✅ Let it experiment: Give Performance Max some autonomy to optimize Want to learn more? Link to the full episode in the comments!👇 #teatalks #theevergreenagency #googleAds #ecommerce #digitalmarketing

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Don’t sleep on how transformative ABM can be for your sales strategy! At Propensity, we’re making it easy to test-drive ABM with our FREE 30-day trial. With your free trial, you’ll be able to: 🔹 Use intent data to accurately identify in-market accounts 🔹 Sample GDPR-compliant intent data 🔹Receive insights on what topics your key accounts are researching Get started with our FREE ABM trial: https://lnkd.in/eMyutGDz #Propensity #ABM #freetrial #digitalmarketing #sales

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Simply put: You can’t win the quarter without consistent pipeline generation. But most revenue pros struggle to gain insights into identifying and improving pipe-gen health. What should you measure to determine what’s needed to hit your target? You need proven tactics. To learn them, join Clari Live: Optimize Your Top of Funnel Health. We’re bringing top GTM experts together to deliver three — that’s right, three! — info-packed sessions on pipeline growth. September 11 — Clari Live: How to Measure Top of Funnel Health September 25 — Clari Live: Using Top of Funnel Metrics to Take Action October 9 — Clari Live: How to Build Top of Funnel Reporting Walk in with your pipeline challenges. Walk out with the tactics you need to nail top of funnel. Ready to improve your pipe-gen? Register here: https://bit.ly/4e9zDkO

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Most marketers don’t know this... The secret to channel marketing success? It’s all about how you set up your program. THAT’S your ticket to revenue growth. Because the more you optimize your program to cater to your partners’ priorities, the more you can expect them to market. Not sure how to get started? Learn more here: https://lnkd.in/g4jFw3G5

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When it comes to B2B demand gen, look beyond C-suite decision-makers to a broader buyer group of key influencers like IT, marketing, and legal teams. Learn how ABM tools can help you deliver tailored messages and align martech to address specific pain points — ensuring your brand is present throughout the buyer journey and increasing the chances of vendor selection. https://bit.ly/3Yk0zJP via MarTech #MarTech #B2BMarketing #ABM

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Attending INBOUND 2024? Looking for the parties? Worry not! We’ve compiled the complete party guide for HubSpot INBOUND 2024. 🎊 Here’s a sneak peek of the Pro Tips for Attendees: - RSVP Early ⏱️ - Learn the Lingo 🗯️ - Plan your Schedule 📆 - Bring your Conference Pass 🎟️ Check out the complete guide with this link 👇 https://lnkd.in/eZw8F_Gu #INBOUND2024 #MarketingEvents #Networking #Boston

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