Aaditya Ranade’s Post

✍️ 'Everyone you talk to within the media and entertainment industry is facing the same battle: to capture the attention of audiences who now have access to more content than ever before.' Ampere Analysis' Minal Modha, outlines three strategies that can help sports rights holders and broadcasters stand out in an era when consumers have more choice than ever.   #SportsBiz #SportsMedia #broadcastmedia #Sports

Who says Alternative Broadcasts Are Just for Kids? ❌ With the recent successful experiments from National Football League (NFL), Nickelodeon and National Hockey League (NHL), Disney Streaming it’s easy for people to think alternative watch alongs will just be for children, but this couldn’t be further from the truth. In fact, in the quest to retain live viewers, I think we’re on the brink of deeper experimentation in how sports are consumed, one that extends to all demographics. A movement I call ‘Decentralised Streaming’. Decentralised Streaming will be made up of 3 core components: 1. Execution: Beyond just 3D enhancements, this includes creator-led watch-alongs that offer fresh perspectives on traditional broadcasts (think Sky Sports Fanzone, reimagined). Creator Sports Network have been doing some cool experiments in this space, using ‘non-traditional’ streamers to reach new audiences. 2. Personalisation: Tailoring the viewing experience with customised graphics, data, and audience interaction, making each stream uniquely engaging. 3. Distribution: Embracing a multi-platform approach that prioritises discovery and accessibility. Certainly from what I’m seeing at Dizplai, I think challenger sports right-holders have a window to embrace this movement. #sportsbiz #sportsmarketing #sportsindustry

"The idea that fans will watch only their home team is also being eroded by the rising popularity of fantasy sports and betting, both of which require players to keep an eye on the whole league. The young are keenest: a quarter of millennials regularly bet on sport, versus 6% of baby boomers, according to Deloitte Media firms are piling into gambling to keep young fans interested. Disney, which used to think betting would tarnish its family-friendly brand, last year launched ESPN Bet, a gambling venture, in partnership with PENN Entertainment, Inc, a casino operator. The forthcoming ESPN streaming service will make it easy for users to place a bet. Sports leagues like gambling, too: the National Football League (NFL) reports that fans who bet watch longer than the rest. F1, which used to attract few flutters (in part because races’ outcomes are partly dictated by team orders) hopes that short-term, in-race bets may allow more room for gambling" https://lnkd.in/ewg_NJkh

The Paris Olympics are making headlines for bringing in the largest audience since the 2012 London Games — with 28.6 million viewers tuning into the opening ceremony. But that’s not the only noteworthy thing about this year’s event. Here’s a look at how the Paris Olympics compare to previous years. 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 🎯 This is the first time that Olympic ads are being transacted programmatically, signaling a major shift towards data-driven CTV advertising in live sports. 𝗣𝗼𝘀𝘁-𝗖𝗢𝗩𝗜𝗗 𝗥𝗲𝘀𝘂𝗿𝗴𝗲𝗻𝗰𝗲 📈 Viewership for the Tokyo 2020 and Beijing 2022 Games was low due to the pandemic and other factors, making this year’s audience size a breath of fresh air. 𝗠𝘂𝗹𝘁𝗶-𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗩𝗶𝗲𝘄𝗶𝗻𝗴 🖥️ There are more ways for viewers to access Olympic content than ever before: live streaming, live on cable, on-demand streaming, clips on social media, the list goes on. 𝘼𝙣𝙙 𝙖𝙡𝙡 𝙤𝙛 𝙩𝙝𝙞𝙨 𝙪𝙣𝙙𝙚𝙧𝙡𝙞𝙣𝙚𝙨 𝙬𝙝𝙮 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙚𝙧𝙨 𝙢𝙪𝙨𝙩 𝙗𝙚 𝙛𝙡𝙚𝙭𝙞𝙗𝙡𝙚 𝙞𝙣 𝙩𝙝𝙚𝙞𝙧 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝. Viewership is unpredictable, and there’s more fragmentation than ever before. But by following your audience across the programmatic ecosystem (rather than tying ad campaigns to specific content or channels) this isn’t a problem.   Curious to learn more? Leave a comment or shoot me a message. #paris2024 #connectedtv #programmatic

Absolutely love watching new formats emerge. That said, I can't be the only bike fan thinking @Rob Warner has been doing this for more than a decade, that what was missing was a camera pointed at him as his voice accompanied epic DH coverage? Before his time? A pioneer? Definitely. #media #mediacoverage #showcase #personality #fanfavourites #televsion #streaming #broadcastmedia #newmedia #fandriven #content #contentcreation #audiencedevelopment #audienceengagement #socialmediaengagement #brandbuilding #entertainment #sportsindustry #sportsbusiness #cycling #cyclingcommunity #cyclingindustry

74% of sports fans use a mobile screen during the broadcast 📱📺 📈 44% of fans are browsing for teams/players real time statistics, 💬 34% are connecting within social media to share their impressions on the current sport event, 🎮 15% enjoy engaging on gaming while the broadcast, as well 11% play related games to the broadcasting sport, 👕 13% purchase merch related to sports. Bannerse completes the digital fan engagement, our platform for match days on mobile screen opening new revenue streams with new interactive ad spaces for sponsors 🚀: Enhanced Fan Engagement: Knowing how fans interact with content helps tailor experiences that keep them engaged across multiple platforms. Opening New Revenue Streams: Identifying behaviours, like merch purchases, gaming sports, and social media interactions opens new revenue streams for teams, broadcasters, and sponsors. Targeted Marketing: Behaviour data allows for personalized marketing strategies, ensuring the right content and ads reach for right audience at the right time. Improved User Experience: By understanding fan preferences, broadcasters and apps can offer features like real-time stats, social interaction, or in-game purchases, enhancing overall viewer satisfaction. Ready to elevate fan engagement and drive growth for your sports business? Partner with Bannerse today! 💬 🎉𝗗𝗿𝗼𝗽 𝘂𝘀 𝗮 𝗗𝗠 𝗮𝗻𝗱 𝗹𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 #Sports #Bannerse #UserBehaviour #SportTech #Sportfans #FanEngagement #Usabilitytrends #SportMarketing

🚩 Gen Z's declining interest in sports is a red flag for the future of the game. 📉 Worst Case: Aging fans, declining #sponsorships, and a potential financial nosedive could threaten sports as we know it. ⚠️ It's time to gamble on new tactics! By integrating instant rewards and gamified experiences inspired by betting and fantasy leagues, we can reel #GenZ back into the thrill of the game. Think real-time predictions, lively forums, and personalized camera angles – a blend of #Twitch interactivity and gaming & betting dynamism! Take a cue from the #NBA app's success – offer that hands-on, communal vibe and watch engagement soar! 🚀 Stats don't lie: Interactive elements can increase #sportsviewership by up to 30%. It's not just an upgrade; it's a lifeline! Read more on: https://lnkd.in/dzSyNWMZ #SportsTech #SportsBetting #FantasySports #Gambling #Sports #ViewerEngagement #FutureOfSports #Gamification

Proud to be powering a new era of live sports entertainment 🚀 Last night wasn’t just a huge night of Premier League football - it was a glimpse into the future of fan-first, personalised viewing experiences: - Gary Neville’s The Overlap hosted its first live watchalong. - Creator-led media powerhouses like United Stand and AFTV delivered community-driven watchalongs. - Multiple Premier League title contenders took pre-game build-up direct to YouTube . What’s exciting is the blend of approaches: - Traditional broadcasting vs conversational, creator-led formats. - Official channels vs new media vs fan-driven communities. But one thing unites them: targeting huge audiences by catering to fan demands. And behind all these examples? Dizplai making it possible. The future of sports media is here - and it’s about engagement, interactivity, and putting fans at the centre. P.S. If you’re curious about how we’re turning live audiences into communities through gamified experiences, DM me. Let’s talk.

According to Altman Solon’s 2023 Global Sports Media Survey, which included more than 2,500 sports fans across eight major global markets, 59% of #fans #struggle to find or afford the sports content they desire. Additionally, 56% stated they would watch more sports if it were more accessible. 📊🔍 We are living in a fragmented market that leaves fans out of touch and out of pocket. 📺💸 #Sportworld simplifies it all. Our Mission: Giving sports fans orientation, overview & content depth! We offer a single, comprehensive platform where you can find and manage all your sports content - free and pay, across all sports. With detailed program information, highlight clips, and access to every league and athlete, we put control back in the hands of the fans. 🎉🏈⚽ #sports #streaming #innovation

🎥 What does it actually mean for sports to become "more global"? In light of the global sporting sensation that is the Olympics, the Economist wrote an article last month highlighting how sports media is becoming more international. Under the sub-heading, "Faster, higher, more international," the publication traces a line of very consequential trends in sports, media, and culture: 1 - Compared with other forms of entertainment, sports is relatively "unglobalised." Revenue from the music and film industry is spread very internationally. Contrast that with the NFL, where only 2% of media rights revenue comes from outside the US. There is a lot of upside in international monetization, particularly for US sports. 2 - Streaming Platforms Increases The Net of Global Reach. With 270 Million users in 190 countries, Netflix can actually "broadcast" something like the NFL, MLS or WWE across borders in a way that no other network can. So we're in a situation where rights holders in the 2020s/2030s can literally broadcast to the biggest audience sizes ever. 3 - New Content Formats Drives New Eyeballs Series like Formula 1's Drive to Survive, which is on Netflix, have had a material impact on increasing the fandom and growing the revenue of motorsport. These days, almost every sport, team or athlete is trying to create their own docuseries for streaming platforms, creating a gold rush for sports-related content. Analysis: While some people think the value of sports rights is inflated, I think the above trends indicate that the ceiling for the value of a sport, a team, or a league still has a long way to go. Global sports broadcasting is increasing and young, developing markets will generate new sports fans who will be able to spend increasing amounts of both time and money on their favorite sports. This is one of the reasons why you see so much interest in sports-related investments and so many new sports-related investment funds popping up. All the tailwinds are blowing in the direction of even more growth in sports, media, and entertainment around the world. #sports #sportsmedia #media #entertainment #streaming #film #sportsrights