Aaditya Ranade

How Much Does a Cricket Fan Contribute to the Sports industry or country economy? It's Rs 4462 or 4% of their per capita GDP income. Let’s Crunch the Numbers with some approximate or even bit exaggerated numbers. 1) Streaming Subscriptions: Platforms like JioCinema and Disney+ Hotstar have a combined 50 million paid subscribers. Assuming all of them are cricket fans paying an annual subscription of ₹2,000/year, this alone generates ₹10,000 crore of cricketing revenue for these broadcasters. 2) Advertising Revenue: According to a GroupM report, broadcasters rake in ₹12,000 crore annually from ad spends during cricket events. 3) Match Tickets: As per BCCI’s annual report, ticket sales for cricket matches amount to ₹110 crore annually. 4) Merchandise Sales: Economic Times reports merchandise sales, such as cricket T-shirts, contribute an additional ₹200 crore annually. Adding it all up, the total comes to ₹22,310 crore—that’s USD 2.78 billion or ₹4,462 per fan per year! That's approx USD 56. A basketball fan in US spend around USD 444. Yes, cricket and it's fandom is growing but the fan's overall contribution remains low compared to global standards. #sports #sportsbiz #india

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Sports Tech is the fastest growing vertical amongst Media & Entertainment, Gaming, Adtech and Sports Tech in India 👇🏻 While collating data on the growth rates of different components of the "eyeball economy" the Mehtta Ventures Dubai team observed that Sports Tech is growing at 24%, followed by Ad tech (Digital) at 23%, Gaming at 16% followed by Media & Entertainment at 9%. Variety of credible data sources and it's clear that sports tech in India is the underrated hero offering various investment opps: - Athlete Performance & Wellness: Cutting-edge tools in training, wellness tracking, and recovery are increasingly in demand, offering scalable, tech-driven platforms for both professional and amateur athletes. - OTT Sports Platforms: Live streaming platforms dedicated to sports content are becoming essential for fan engagement. These platforms deliver a richer, immersive viewing experience and connect regional sports with global audiences. - Real-Money Gaming & Sports Betting (OK, Game of Skill!): With evolving regulatory landscapes, there is a significant opportunity to develop sports betting and real-money gaming platforms tailored to regional preferences and compliance requirements. - Sports Data Analytics: The rise of data analytics in sports has created opportunities to enhance team performance, fan insights, and match analysis. Platforms using AI-driven data analytics are essential for teams, leagues, and broadcasters seeking a competitive edge. - Sports Coaching Tools & Platforms: Streaming technology has revolutionized coaching by enabling real-time feedback and remote training. Investment opportunities lie in platforms that provide athletes with coaching insights, skills training, and performance analysis, catering to individual athletes and teams.

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Fast and furious, Blinkit, Zepto, and Meesho are racing past Amazon and Flipkart in the e-commerce game. The market is changing fast, and these new players are quick to capture tier-1, tier-2, and tier-3 markets. The advantage of these newer apps is their focus on delivery speed. Blinkit and Zepto, for instance, have built their brand around ultra-fast deliveries, often within minutes. This appeals to consumers' growing need for instant gratification and sets a new standard that larger companies struggle to match. Meesho, on the other hand, is making waves by enabling small businesses and individual entrepreneurs to reach a broader audience, especially in tier-2 and tier-3 cities. These new entrants are also flexible in their formats. Blinkit and Zepto focus on quick, small-quantity orders, ideal for daily essentials. Meesho provides a platform for a wide range of products at affordable prices, targeting budget-conscious customers. This further allows them to cater to specific market needs more effectively than Amazon and Flipkart, which often operate on a larger scale and are struggling to match their speed. Amazon and Flipkart seem to be caught in the middle. To stay ahead, they must find ways to match the delivery speed and market flexibility of these newcomers. One approach could be to invest in local warehouses and logistics to shorten delivery times. Another strategy might involve partnerships with smaller businesses and local vendors to offer a wider range of products and prices. It would be smart for Amazon or Flipkart to acquire any of these brands - Zepto, Instamart, or Blinkit to quickly get back market share. Competing with these brands would be hard. This would be a win-win because Zepto, Instamart, and Blinkit have lots of cash, and Flipkart and Amazon have the expertise. Let's wait and watch how they decide to deal with this challenge! #ecommerceevolution #fastdelivery #tiermarketdominance #businessgrowth #growthstrategy

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Indian sports industry to reach $100bn by 2027, up from $27bn in 2020: FICCI-Nangianxt Link in the comments Atulya Misra Neha Rastogi Suraj Nangia (ACA , LLM, CMAA , GMP) #mediabrief #FICCI #NangiaNxt #sport #media

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The competition between Swiggy and Zomato is heating up, especially with Swiggy's recent sponsorship of Shark Tank India Season 4, which notably excluded Zomato CEO Deepinder Goyal. This strategic decision, reportedly costing ₹25 crore, has sparked discussions about its potential return on ad spend (ROAS) and whether it will effectively elevate Swiggy's visibility in a landscape where Zomato has already established a strong legacy. In a light-hearted jab, Deepinder Goyal remarked that he was "kicked out" of the show due to this sponsorship,highlighting the competitive dynamics at play.Rather the most innovative layoff. This incident has garnered significant media attention. Adding to it,Swiggy’s Food and Marketplace CEO recently Kapoor shared his opinion on hustle culture and his belief that working late into the night at the expense of one's health and personal relationships is counterproductive,a statement that resonated widely and went viral. When Swiggy was getting the much needed limelight for all the good reasons, rival Zomato threw an Ace into the game. Deepinder Goyal joined his Zomato delivery executives to personally deliver food orders alongside his wife.This further solidified his personal brand and connection with consumers, making it challenging for Swiggy to achieve similar engagement levels. As both companies prepare for their respective IPOs—Zomato having already gone public and Swiggy on the horizon—this rivalry mirrors the competitive landscape in food delivery markets in Europe and the USA. In these regions, fierce competition between companies like DoorDash and Uber Eats has shown how marketing strategies can significantly impact stock prices and investor perceptions. For instance, Zomato's market capitalization has surged since its IPO, while Swiggy's aggressive marketing efforts aim to close the gap. This might suggest Swiggy's upcoming IPO could shake up the market dynamics, potentially affecting Zomato's stock performance. Zomato has seen a remarkable turnaround, achieving profitability in recent quarters, while Swiggy continues to navigate significant losses. The outcome of this rivalry will not only influence their market positions but also shape investor confidence across the sector. While Swiggy's Shark Tank sponsorship may enhance visibility, only time will tell if it can eclipse Zomato’s stronghold. The ongoing rivalry will likely continue to drive marketing innovations and investor sentiments as both companies strive for dominance across increasingly competitive landscapes. Who will emerge as the ultimate winner? Stay tuned! Picture credit: Entrackr

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Brand endorsements in sports aren't limited to just cricketers anymore. Athletes like PV Sindhu, Neeraj Chopra, and Manu Bhaker, etc. are securing major deals, reflecting the expanding opportunities within India’s thriving sports ecosystem. With the rise of sporting leagues across the country, the need for skilled brand and athlete managers is greater than ever. If you're passionate about sports and have a keen interest in business, sports management could be your gateway to an exciting career in building and managing athlete brands. Watch industry expert Indranil Das Blah delve into the evolving landscape of sports brand endorsements in India. #SportsManagement #BrandManagement #SportsBusiness #BrandEndorsements #CareerInSports #IronwoodSports

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#CampaignsWeLike | JSW launches campaign to celebrate our athletes’ relentless pursuit beyond victories and setbacks Link in the comments Parth Jindal sukesh nayak JSW Sports Pvt Ltd Ogilvy #mediabrief #JSWGroup #JSWSports #OgilvyIndia #RuknaNahiHai #campaign #advertising #marketing #media

I don't support any particular political party but yesterday, in India, we saw the beauty of decentralised power through social media (YouTube, Instagram, FB, WhatsApp, etc.). For context, YouTube has ~500mn users in India VS ~900mn TV viewers in India. We witnessed that the biggest election in the world was swayed more by YouTube channels and Instagram handles than by powerful media houses that reach approx 900 million viewers through TV channels. So many people (including me) actually watched credible news reporting yesterday on YouTube live than on TV news channels. If you are sitting anywhere in the world thinking, how can 1 person or 1 small team change anything - yesterday was enough proof that you can. In today's day and age, you don't need fancy broadcasting, massive journalistic infrastructure and expensive resources to reach the general public. Even a simple YouTube video available on a free platform can do the magic. In fact, many social media experts are saying that the simpler your videos look today, the more relatable and "likeable" they are. And now Artificial Intelligence tools are going to disrupt the content market even more by decentralising the process of generating content. Pretty soon, you wouldn't even need to know "how to" create content. All you would need to know is 'What will people like to watch'. You can then ask AI models to just make it for you. Decentralisation of power through technology has been the highlight of the last decade or more and it's only going to exponentially increase from here on. #AI #Technology #Youtube #SocialMedia #Elections Image source: analyx.com

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Quick commerce unicorn Zepto recently secured $665 million in funding and is already in talks to raise another $400 million. Zepto is emerging as a competitor to major e-commerce giants like Blinkit and Swiggy Instamart by having found its niche in the top 10% of the market segment that values time over money. While traditional e-commerce will continue to exist, people who value money over time will surely choose quick commerce platforms over traditional e-commerce platforms like Amazon and Flipkart, even when it comes to getting the smallest of things delivered. A quick commerce model is profitable and has a high order repeat rate. Its business model is based on charging a premium for products and fast delivery. Quick commerce strategically gathers data on high-frequency products, builds localised warehouses, and enables its riders to deliver at hyper speeds, which again gives it a competitive advantage over traditional e-commerce companies. This reminds me of what Blue Dart did to the American postal services; both continue to function but appeal to different segments of people. For example, if I'm at work and urgently need stationery, I would opt for Zepto despite the higher cost for immediate delivery rather than wait for a discounted delivery the next day. This convenience and speed make businesses like Zepto profitable and successful. #zepto #funding #quickcommerce #ecommerce #timeovermoney

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The Startup Booming in HSR Layout: Swish's 10 Minute Food Delivery Revolution!🚀 The food delivery space in Bangalore just got an upgrade! Swish - a hyperlocal food delivery platform is making waves and grabbing headlines! With its bold vision of delivering fresh, hot meals in just 10 minutes, Swish is disrupting the industry. Here’s what makes Swish stand out: ✅ Hyperlocal Delight Centers: Operating efficient, localized cloud kitchens with a focused menu of just 70-80 items, Swish ensures high food quality and minimizes delivery time by serving small, localized areas​. ✅ Innovative Tech & Logistics Framework: Swish follows a seamless integration of cooking and delivery processes, ensuring speed and quality. Orders are fulfilled within a tight radius of 1.5-2 kilometers, to manage logistics and reduce delivery time. ✅Filling a Market Gap: Unlike broader delivery platforms such as Swiggy and Zomato, Swish targets spontaneous cravings for fast, high-quality food. It aims to redefine customer expectations, particularly in cities like Bangalore with traffic being one of the most significant challenges​. Lastly, the founders Aniket Shah, Saran S and Ujjwal Sukheja identified a unique challenge - in busy areas like HSR, quick access to street food is easy, but online food delivery often comes with frustrating delays. Is this the future of food delivery? I definitely think so! Let’s see how this innovation scales and influences the broader industry. 🍕 What are your thoughts on 10-minute food delivery? Is it a game-changer or just a trend? Let me know your thoughts in the comments below!

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I'm not a cricket fan, but fan of great move by any marketer. Recently, I got know about the Hook is really important part of any campaign, so sharing the my 3 learning of hooks with you, before that I want to congratulate Knight Riders Sports - Kolkata, Trinbago, Abu Dhabi and Los Angeles Knight Riders for winning Indian Premier League India. Hook Tips for any video content:- 1. Focus more on first 5 seconds, add what the users have not expected. 2. Ask direct question 3. Have more humour Comment below, your hook line, I'll love to learn from you!

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𝐂𝐚𝐩𝐭𝐚𝐢𝐧 𝐨𝐫 𝐂𝐨𝐚𝐜𝐡, 𝐂𝐄𝐎 𝐨𝐫 𝐁𝐨𝐚𝐫𝐝: 𝐖𝐡𝐨 𝐭𝐫𝐮𝐥𝐲 𝐨𝐰𝐧𝐬 𝐭𝐡𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞? 🏏 For IPL 2024, Shreyas Iyer returned as captain of the Kolkata Knight Riders (KKR) after recovering from an injury, while Gautam Gambhir, who led KKR to two earlier titles, joined as the team’s mentor. 🏏 Together, they guided KKR to the top of the league for the first time in its 17-year history and claimed their 3rd title. 🏏 As the team planned for 2025, KKR made a surprising choice, letting go of Shreyas as captain but retaining Gambhir as mentor. ( not clear about the reasons or any expectation mismatches ) 🟪 In both sports and business, people look to the captain or CEO to lead and hold them responsible for a team’s success or failure. 🟪 The question is: if CEOs or captains are blamed when things go wrong, shouldn’t they also retain their place and deserve their rewards when things go right? That’s what makes KKR’s decision intriguing. 🟪 Consider a few similar examples in the business world, where CEOs were removed after strong performances: - Steve Jobs at Apple - Steve Ells at Chipotle - Dennis Muilenburg at Boeing - Herb Kelleher at SouthWest 🟪 The reasons cited ranged from, need for long-term vision, a lack of alignment with the board, an impact on company reputation, the need for succession planning, and more.  Ideally, all of them need to work together for long-term success; however, after a successful performance, should the board and coach have a say in removing the CEO or Captain? What do you think? #Ownership #Accountability #Teamwork #KKR #IPL #lessonsfromcricket

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SportsBaazi reports 100% revenue growth during IPL24; 1.5x surge in engagement during T20 WC Link in the comments Saurabh Chopra SportsBaazi #mediabrief #SportsBaazi #T20WC #SPORT #research #marketing #media

| SCORE KYA HAI? | The VOTER TURN OUT | Revising 2 INTERESTING facts to bring you out to VOTE!!! 1) The current population of India is 1,43,99,10,790 as of Sunday, May 12, 2024, based on Worldometer elaboration of the latest United Nations data... CLEARLY THE WORLD'S LARGEST DEMOCRACY. 2) The Constitution declares India a sovereign, socialist, secular & democratic republic. Your Vote in itself assures you that this nation is equal to any individual irrespective of caste, creed, sex, race, religion, social & economic classes & levels. Theoretically etched in Golden words, Practically VOTING today will show the world (and to the citizens of the nation) how true we hold the above theories/facts statistically. THE VOTER TURNOUT is the only statistical proof  of democratically believing/trusting/enjoying/living/upkeeping (for present and future generations) the fundamental rights of every citizen of India. EVERY VOTE MATTERS! YOUR VOTE MATTERS!!! SCORE KYA HAI (the Hindi phrase of "WHAT'S THE SCORE") matters more in THE VOTER TURNOUT than in any game, sport, match, marksheet, entrance exam etc etc because in all the latter, there is only 1 winner but in THE VOTER TURNOUT, every participant is a WINNER! Please Vote 🇮🇳🙏👆

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As a female athlete in India, I believe there are several ways brands can support female athletes at all levels. Here are a few of them : 1. Grassroots to Elite Scholarships : Brands can offer scholarships specifically for female athletes, starting from a school level. This could be through CSR initiatives directly in schools or by collaborating with sports bodies to reach more athletes. 2. Sports Counselors at Training Centers : Providing sports counselors for female athletes and their parents at grassroots training centers can help dispel misconceptions. This can address issues like making girls quit due to menstruation or outdated mindsets about women in sports, ultimately increasing the number of female athletes in India. 3. Infrastructure Improvements: Investing in basic facilities like clean washrooms at training centers. During my diving competitions, we often had no access to washrooms for over 12 hours, which is especially difficult during periods. Brands can make a huge difference by ensuring such basic necessities are available, preventing athletes from quitting due to these avoidable challenges. These steps might seem small, but they can lead to significant positive changes for female athletes in India. How are some ways y'all think brands can help female athletes in India ?

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Is the Olympic fever among Indian advertisers seasonal, or are we witnessing the start of a lasting trend, that will keep our athletes in the spotlight long after the Games end? Utsav Malhotra Chintan Shah Abbas Akhtar Jayen Mehta Abhishek Gupta Ganesh Kamath Sujatha V Kumar ashish khazanchi By Pritha Pahari Read more: https://lnkd.in/d_EZySVy #advertising #creativity #IMPACT #E4M #marketing #olympics2024

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ZOMATO Q1FY25 Earnings: Quick Thoughts Streak of good results continues, should see brokerage upgrades tomorrow, despite the massive run-up already. They've upped Blinkit's expansion guidance and their new vertical District App (By Zomato) can be their 3rd largest business if things go as per plan. Key Highlights: - Overall reported revenue growth of 74% at 4206 Cr - Food Delivery Revenue grew 42% at 1942 Cr, EBIT +73% at 321 Cr - Quick Comm Revenue +145%, EBIT at 43 Cr vs Loss of 105 Cr - Annualized Profits at 1200 Cr - Cash on books at 12539 Cr, increasing both QoQ & YoY Here's some interesting insights from the shareholder letter and management commentary: 🛵 On Food Delivery: - GOV +26.5% at 9264 Cr YoY - GOV to continue to compound at 30% going forward - On track for 4-5% Adj EBITDA margin in Food vs 3.4% now ⚡ On Blinkit: - GOV +130% at 4923 Cr YoY - Stores at 639 vs 526 QoQ - Revise 1000 stores target by Mar 2025 to 2000 by 2026 with profitability - Unaffected by competition - GOV per store at 10 lk/day vs 6 lk/day last year - GOV for Top 50 stores at 18 lk/day - Taking share from eComm, mid-range modern format and incremental consumption - Not competing against the likes of DMART 🎫 Most Exciting to Track: - Co sees use cases in the going out space increase to movies, sports ticketing, live performances, shopping, staycations etc. - Intend to do that with the new District (by Zomato) app. - They say "Going out" will be the 3rd large B2C business emerging out of Zomato. - Remember, they've confirmed being in talks with PayTM to buy their ticketing business. Will be crucial to monitor. #FMCGisLife Zomato Deepinder Goyal Albinder Dhindsa Blinkit #QuickComm #EComm #StockMarket #Investing #Growth #Results #India #Analysis

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At PromotEdge , we continuously believe in pushing new boundaries, our new venture of a dedicated approach towards Sports Marketing in 2024 stems from some of our impeccable experiences of the past and our deep understanding of the consumer in this space. Branding the inaugural champions of Prime Volleyball League - Kolkata Thunderbolts was one of our most memorable experiences. Coinage of "Khelbe Bangla, Jitbe Bangla" – the tagline that became the voice of Bengal's Volleyball scene in 2022 was a huge success. From branding to social media content creation and management, we at PromotEdge take immense pride in creating the entire gamut of branding & marketing assets. What we did? Providing an integrated one-stop solution we devised the team’s end-to-end strategy – carving its identity, designing its logo and other brand assets (including jerseys, hoardings, social media posts), and website to their tagline. Alongside this, team PromotEdge assisted KTB with sponsorship and public relations. In the digital space, we created assets before and during the league. We captured the team’s journey — from sporting glory and off-day banter to their highs & lows, showcasing their human side. This included us traveling with the team and staying in the bio bubble for the entire duration of the league. First Sports IP We introduced Eastern India's first ever Sports IP – Volley Biswas, who became an exclusive access within the Thunderbolts team and captured the entire journey from the perspective of that die-hard Bengali Volleyball fan. Results The efforts resulted in 827K+ Posts Reach & 2.5 Million+ organic Impressions on Instagram, 4,73,929+ Post Engagement on Facebook, 254+ Watch hours on YouTube and innumerable memories. A brainchild of Joy Bhattacharjya, Prime Volleyball League, allowed to work with one of the most prolific voice in Indian Sport, who not only shared his experience also shared his appreciation for our work. Client: Kolkata Thunderbolts Agency: PromotEdge Saurav Agarwal Vinay Kumar Agarwal Creative Director & Project Lead: Sayantan Guha Creative Team | Web Team | Performance Team | Social Media Team | Performance Marketing Team #casestudy #marketing

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JioMart vs. Zepto 🛵 In the ever-competitive landscape of quick commerce, the latest battlefield pits JioMart against Zepto. But why is Reliance betting big on this market again? Let’s break it down: First, a little context: Reliance’s JioMart is gearing up to offer quick delivery in India’s top cities—starting with 7-8, but with a plan to scale up to 1,000+ locations. Interestingly, this isn’t Reliance’s first attempt at cracking quick commerce. Remember their 22% stake in Dunzo in 2022? Didn’t go as planned. Even JioMart Express (their 90-minute grocery service) got scrapped a year ago. So, why dive back in? Two words: FOMO & Right to Win. 1️⃣ FOMO (Fear of Missing Out): The quick commerce game is heating up, with Flipkart, Amazon, and BigBasket all vying for a piece of the pie. Even if the economics seem tricky, none of the big players want to be left behind. It’s about securing a foothold now, figuring out profitability later. 🚀 2️⃣ Right to Win: JioMart has two massive advantages: Offline Data & Dark Stores: With their extensive retail presence, Reliance has a treasure trove of data. They can identify high-order density areas and set up “dark stores” (micro-fulfillment centers) in the best spots for quick delivery. 📊 Pricing & Membership: Remember how Reliance shook up the telecom industry with Jio’s free calls and super-cheap data? They might just do the same here. Imagine zero delivery fees and an exclusive subscription model like Costco in the US, where membership drives loyalty and discounts. 🔥 The game is getting intense, and while Zepto has the first-mover advantage in quick commerce, Reliance’s deep pockets and data-backed approach could make them a formidable force. It’s more than just a race for speed—it’s a strategic war for market dominance. ⏳ What do you think will happen next in this battle for India's quick commerce crown? Tag your fellow business owners or marketers who are closely watching the quick commerce landscape. Is your brand ready to adapt to these changing consumer expectations? Let’s discuss!

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