A Media Operator reposted this
Breaking: TechTarget shareholders voted today to complete the merger with Informa Tech. #b2bmedia #b2bmarketing https://lnkd.in/eRaeAxgw
A Media Operator reposted this
Breaking: TechTarget shareholders voted today to complete the merger with Informa Tech. #b2bmedia #b2bmarketing https://lnkd.in/eRaeAxgw
CEO, oneninefive | Demand Generation Specialists for Global B2B Brands | Start-Up Investor & NED
23hIt’s going to be very interesting to see how this plays out. We’ve yet to see any of the big combined ‘demand engine’ recent mergers actually flush out to 1 + 1 = 3… Whilst the crossover of clients seems an obvious appeal to the shareholders, the reality is media buyers are far more savvy to paying twice or having a larger slice of media spend all with one brand. TT and Informa are full of bright people, so watching them navigate the prior graveyard of mergers will be a interesting watchout in 2025.