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Dynamic pricing has become a hot topic this week – but what does it really mean and is it permitted under Irish consumer law? In this article Katie O'Connor, Mairead O'Brien and Denise Daly Byrne consider the legal boundaries that apply to dynamic pricing. Including whether there are any real benefits to consumers in this pricing practice and the consequences for traders who cross the line in their pricing practices. Read more: https://lnkd.in/ek9WGYGH #DynamicPricing #ConsumerLaw #Investigations

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Brian Butler

Retired VAT consultant

2mo

Very interesting. It’s frustrating and annoying to experience waiting in a queue and then for the price to increase dramatically. However I expect it will become the norm. Concert tickets are not essential and promoters will be looking to get the as much as possible.

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Lilian Halpin

Technical Manager Chartered Accountants Institute

2mo

Very interesting piece .I suppose it’s a forensic analysis now of what actually happened to see if the pricing was “accurate, transparent, and clear” to consumers …there will be many who say it wasn’t !

David J. Sanfey

Chairman, Independent Non Executive Director, Advisory Board member, Consultant and former Senior Partner in International Law Firm, A&L Goodbody. (Views my own!)

2mo

Very helpful

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