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What happens when you get revenue rockstars Saima Rashid, Adam Kaiser, EJ Oelling, and Chris Dutton on stage together? 🤩 First of all, squad goals! Second, it's 6th Street Live – our most popular session at Breakthrough each year! This dream team revealed their proven, actionable strategies for going ALL IN on AI. Here are six insights from this highly-rated session: 1️⃣ 6sense’s Smart Forms led to a 35% increase in our conversion rates. Users fill out just a few fields, and AI-driven account matching appends deeper detail about the account to the submission. 2️⃣ 25% of our net new business pipeline last quarter was generated using 6sense’s AI Email Agents in Conversational Email (CE). That includes AI Agent Quentin, who responds to lead submissions and customer replies, uses language processing to carry conversations, and books meetings for sales reps. 3️⃣ Using AI to send email isn’t about sending more spam. It’s about reaching out at the right time, always nailing that moment, and sending personalized messages that are tailored to each account and individual. 4️⃣ Automating outbound led to a 57% reduction in the number of BDR activities needed to open an opportunity. AI Agent Kris uses intent signals for outbound outreach and tees up conversations. Human reps spend more time with people who are ready to talk and less time chasing people who aren’t. 5️⃣ Our ABX and field marketing strategy generates 56x ROI. The ABX team uses Revenue AI for Sales to identify event attendees in our ICP. They create a new audience for an event, put it into 6sense to find keywords being researched, then craft targeted campaigns. Plus, they use CE for both outreach and follow-up. 6️⃣ Using intent data and predictive analytics, 6sense dynamically segments accounts and personas based on buying stage and keywords they are researching. These dynamically segmented audiences can then be enrolled in campaigns that are very specific to the needs of individual buyers. #6sBreakthrough24

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Maria B.

Demand and lead gen marketing executive. Digital Marketing pioneer. ABM expert. Believe you can be firm AND kind. Proud D1, D2, and JUCO #Softball mom.

2mo

As always I learn something new every year!

Claire Couch

Customer Marketing Leader at 6sense

2mo

Favorite session every year!

Kristina DeFilippo

Sr. Director, Commercial Sales

2mo

Dream team!!

Jo Wright

Global Partnerships Leader at 6sense | SaaS Partnership leader | ex Braze, Popsugar, GroupM

2mo

the VERY best in the business! 💥

Austin Sandmeyer 🔥🎁

Dedicated Marketer | Revenue Lover | @Sendoso

2mo

What an amazing crew! Also spiffy blazer Chris Dutton 🔥

Krista Abl

Head of Community | Connecting next-gen IT service firms

2mo

I’ve had the privilege of working with EJ Oelling and Chris Dutton for many many years! Two of the very best! 💥

Shelly Hutchison

Senior Digital Marketing Manager | Demand Gen | Hero Digital

2mo

Go EJ Oelling! 🚀

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