4XDigital AI’s Post

I loved this article! It highlights an essential new feature that lets you see how big players like Amazon are influencing ad campaigns. This insight is incredibly useful for marketers, helping us refine our strategies without falling into the trap of simply copying competitors. The reminder to avoid mimicking and focus on optimizing for true results is so valuable! 🌟 #DigitalMarketing #AdOptimization #CompetitorAnalysis #MarketingTips #CampaignStrategy #PPCInsights https://lnkd.in/dWbwnaH3

Let's talk numbers. In 2021, Facebook and Google/YouTube jacked up their CPMs by a whopping 89% and 108%, respectively, according to data used in a recent CNBC report. That's not a typo. And if you think that's bad, just wait until AI starts siphoning traffic away from search engines. Google's search revenue is a big piece of the pie, and they're not afraid to crank up the prices when it suits them. For small businesses, Google Ads is a double-edged sword. It's easy to sign up, but good luck navigating the complexities if you're not a digital marketing pro. You shouldn't need a PhD in ad tech just to get your name out there. And don't even get me started on attribution. After the Safari 14.5 update, Facebook CPLs went through the roof, but actual leads? Barely a blip.  It makes it tough to rely on the numbers many platforms provide. But here's the thing: amidst all this chaos, there's opportunity. Programmatic advertising, for all its headwinds, offers something that the walled gardens don't: transparency (if you do it right).  At least with programmatic, you have a chance to see where the waste is and cut it out. It's not a magic bullet, but it's a start. So, what's should you do today? Focus on cutting redundant costs and fees, for one. Peel back each layer of the ad tech onion, and own each and every contract.  Two, don't put all your eggs in the Google or Facebook basket. Invest in first-party data and build those direct customer relationships. Three, have a closer relationship with publishers, you might just save yourself a lot of money and headache going direct. And most importantly, stay on your toes. The digital advertising world is changing fast, and if you're not ready to adapt, you'll be left in the dust. At The Last Splash, we're here to help you navigate this jargon-filled jungle. We'll give it to you straight, because in this game, knowledge is power, and we're arming you with the tools you need to stay ahead. The digital advertising revolution waits for no one. It's time to make your move, before the tide turns and leaves you high and dry. Let's do this.

🚨 Latest News! New YouTube Ad Formats Spotted 🚨 I’ve recently seen full-screen YouTube Image Ads (on mobile) and let me tell you, they’re hard to ignore! So, what ad type is this? 👉 It’s from a Demand Gen campaign – a full-screen mobile ad, ideal for capturing attention, building awareness, and driving demand. This new format is popping up on the YouTube Home screen, and it’s fully clickable. Whether it’s the image banner, headline, description, or CTA icon, all clicks lead straight to the advertiser’s landing page, making the click-to-session gap less of a concern. ⚡ But that’s not all! ⚡ I’ve also spotted YouTube Ads with swipeable product carousels on the Home Feed. You can showcase multiple products (up to 5 or maybe more!), and each product leads directly to a specific product page through the Shopping Feed. Another cool feature of Demand Gen campaigns! Google seems to be pushing Merchant Center Feeds hard, with products now also appearing under companion banners. Have you seen these new Demand Gen ads too? Share your thoughts in the comments below! For more insights and updates on Google Ads, make sure to follow me and stay ahead of the curve. 🚀 #YouTubeAds #DemandGen #GoogleMerchantCenter #GoogleAds #PPC #Ecommerce #DigitalMarketing

In a landscape where Meta (Facebook) CPMs are unpredictable, understand whether the price volatility you’re seeing is specific to your company or part of a larger trend. 📈📉 To illuminate industry-wide trends, we’ve partnered with Varos to analyze advertising data across industries and verticals. Surprisingly, 2023 Q4 CPMs did not increase as much as the previous year and were actually similar to 2022, signaling potential opportunities for performance advertisers. But before making any decisions about your paid ads strategy, dive deeper into some of the potential underlying reasons for these shifts in CPMs. #GrowthMarketing #PerformanceMarketing #DigitalMarketing #AdStrategy

You have to go through 2 giants in the online advertising funnel. You go to Google for search. → 1.2M companies use Google Adwords. → Generating $240B in ad revenue. You go to Meta for social media. → There are 10M advertisers on Meta. → Generating $132B in ad revenue. Millions of companies and advertisers spend billions on Meta and Google ads. But after analyzing 50,000 ads of high-spending eComm brands… We found that 29% of ad groups or creatives had a 20% lower ROI than the target LTV. A significant portion of the ad budget is wasted on ineffective ads. So we partnered with Google and Meta to find out why ads were underperforming. 1. Campaign adjustments and optimizations were made too late. 2. Campaigns were set to optimize for top-of-funnel metrics. 3. Advertisers were too focused on Cost-Per-Action (CPA). Here’s our solution: We spent 3 years designing predictive LTV models and integrations for value-based bidding (VBB) ad campaigns with Meta and Google. This enables advertisers to: ✔ Get predictive signals from Day 1 to optimize for profitability. ✔ Feed predictive lifetime value AI scores to Google and Meta. ✔ Continuously train their algorithms for optimal targeting. The result: +20% ROAS #growth #strategy #artificialintelligence #digitalmarketing #VBB Image Credit: DealRoom

Ad Spend Optimization: Balancing Budgets Across Meta, Google, and Amazon Ads One of the most challenging tasks in running ads on Meta, Google, and Amazon Ads is structuring ad spend. Companies typically fight to strike a balance in budgets between channels. Not very well-managed, this can be quite expensive and generates suboptimal results. One way to optimize ROI would be to look into each platform's strengths: Meta for social engagement, Google for search intent, and Amazon for direct purchases. Strategic allocation by audience behavior and campaign goals assures efficient spending of budgets for better overall performance. Synex Digital is number one in ad spend optimization, creating custom strategies to drive the greatest impact off these three platforms. Allow Synex Digital to provide you with professional budget management and elite advertising results. #DigitalMarketing #SynexDigital #ROI #CrossPlatformAds #Meta_ads #Amazon_ads

You have to go through 2 giants in the online advertising funnel. You go to Google for search. → 1.2M companies use Google Adwords. → Generating $240B in ad revenue. You go to Meta for social media. → There are 10M advertisers on Meta. → Generating $132B in ad revenue. Millions of companies and advertisers spend billions on Meta and Google ads. But after analyzing 50,000 ads of high-spending eComm brands… We found that 29% of ad groups or creatives had a 20% lower ROI than the target LTV. A significant portion of the ad budget is wasted on ineffective ads. So we partnered with Google and Meta to find out why ads were underperforming. 1. Campaign adjustments and optimizations were made too late. 2. Campaigns were set to optimize for top-of-funnel metrics. 3. Advertisers were too focused on Cost-Per-Action (CPA). Here’s our solution: We spent 3 years designing predictive LTV models and integrations for value-based bidding (VBB) ad campaigns with Meta and Google. This enables advertisers to: ✔ Get predictive signals from Day 1 to optimize for profitability. ✔ Feed predictive lifetime value AI scores to Google and Meta. ✔ Continuously train their algorithms for optimal targeting. The result: +20% ROAS #growth #strategy #artificialintelligence #digitalmarketing #VBB Image Credit: DealRoom

Struggling with wasted ad spend on Amazon? Let's fix that. Here’s a quick guide to get your ad budget under control: ⚔️ Leverage Negative Targeting  Cut out keywords that get clicks but don’t convert. This stops budget drain and keeps your campaigns focused. ⚔️ Refine Search Terms  Review search term reports regularly to filter out low-converting keywords and double down on what’s working. ⚔️ Streamline Your Campaign Structure   Optimize campaigns by grouping high-performing keywords together and limiting targets. This improves budget efficiency. ⚔️ Adjust Bids for Better ROI  Lower bids for keywords that are driving sales but not profitably. Keep your return on investment strong. ⚔️ Monitor and Adapt   Regularly review your ad performance and make data-driven tweaks. Stay agile for consistent, impactful results. Ready to make every ad dollar count? Contact me to turn your Amazon ads into a profit powerhouse!

Everything You Need to Know When Google first introduced its Performance Max campaigns, it set off with a goal to make advertising across all of its properties (search, display, video, Discover, Gmail, and Maps) simple to manage within one campaign type. Getting started https://lnkd.in/gDdXcCcP #adviceguru #howtoeverything

💰WHY Advertising Budget is important❓ 💸Budgeting for advertising is all about finding the right balance of volume and market impact. 💸Avoiding overspending on ineffective marketing. 💸Draw out your plan and figure out what you can afford with your advertising budget. 💸Succeeding in Amazon Advertising may not happen in a short amount of time. It is important for you to first capture the attention of your target audience, educating them and convincing them that your products are better than the competitors’. 💸Find out how much it will cost to advertise your business to reach your target audience, which can be done by using tools like Google Adwords or SEM Rush. . . . #amazonppc #ppcadvertising #PPC #ppcexpert #ppccampaign #ppcmanager