3 Tier Beverages’ Post

Forget Mocktails: The Real Non-Alc Revolution is Coming from Beer 🍺 Union’s 2024 numbers are in, and we’re a bit shocked too: - 27% YoY growth in non-alc consumption on-premise - Non-alc beer owns 99.32% of alcohol-free sales - Non-alc category still only represents 0.21% of total drinks market The leaders reshaping this space: - Heineken Zero (56% market share) - Athletic Brewing (20%) - Hop WTR (4%) Why beer? While mocktails grab headlines, established brands and familiar taste profiles are actually driving consumer adoption. Non-alc spirits remain a massive opportunity, but they’re playing catch-up to gain distribution and placement behind the bar. Big questions: Who becomes the Heineken of non-alcoholic spirits? What’s really holding back category growth—consumer perception, price point, distribution, or something else? Let’s discuss. 👇 #BeverageTrends #NonAlcoholic #FutureOfDrinks #AlcoholIndustry

🍺 As the beer industry evolves, understanding its contrasting trends is critical for future success. At Brewbound Live 2024, experts from NIQ and 3 Tier Beverages will dive into the highs and lows—covering inflation, pricing, higher ABV products, non-alcoholic innovations, and craft's shifting dynamics. Don't miss the insights shaping 2025 and beyond. https://lnkd.in/gn4TdC9D #BeerIndustry 🍻 #BeverageTrends #CraftBeer #AlcoholInnovation #BusinessStrategy

In subscribers' inboxes today: What's the scale of the Delta-9 beverage opportunity? “Cannabis beverages currently represent less than 1% of total sales in the licensed market but hemp beverages currently account for 10% and sometimes 20% net new revenue in some liquor stores in Minnesota,” says Glenn McElfresh, co-founder of Plift, a hemp-infused beverage brand, and Perfectly Dosed, a supplier of hemp-derived emulsions. We spoke with small Midwest breweries including Third Space Brewing and The Church Street Brewing Company about sales numbers for their hemp-derived THC beverages, and what these products represent as breweries seek new revenue streams. With regulations in flux, now is the time to catch up on this important sector—and stay ahead of what's next. Join us: https://lnkd.in/grrr3Xq8

Kirin’s Recipe for Success: How New Beers, Whiskeys, and Non-Alcoholic Innovations Are Driving Revenue Growth in 2024. #KirinSuccess #RevenueGrowth #BeverageInnovation #BeerTrends #WhiskeyLovers #NonAlcoholicDrinks #MarketGrowth #ConsumerTrends #BusinessStrategy #InnovationInBeverages

𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐂𝐫𝐚𝐭𝐞𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐒𝐮𝐫𝐠𝐞 𝐢𝐧 𝐃𝐞𝐦𝐚𝐧𝐝 𝐃𝐫𝐢𝐯𝐞𝐧 𝐛𝐲 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 The global beverage industry is witnessing a significant increase in the consumption of products such as soft drinks, beer, water, and juices. This growing demand naturally drives the need for effective packaging solutions, leading to a notable rise in the demand for beverage crates worldwide. 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 𝐢𝐧 𝐎𝐮𝐫 𝐑𝐞𝐩𝐨𝐫𝐭—𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞 𝐍𝐨𝐰! https://lnkd.in/gKJT8us9

Jefferies Distributor Survey: Boston Beer a ‘Buy’ on Twisted Tea Dominance, Truly ‘Stabilization’ Boston Beer Company emerged with a “buy” rating following the results of financial services firm Jefferies’ 11th bi-annual beer distributor survey. Jefferies equity analyst Kaumil Gajrawala cited Twisted Tea’s dominance of the flavored malt beverage (FMB) segment, and the “stabilization” of Truly Hard Seltzer trends leading to less volatility, among the reasons for the improved rating. - I post links to resources that I find helpful for our industry- some are mine, some are others. Just because it's posted here does not mean I created the content. Enjoy! https://lnkd.in/eYznQR3 #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev

  Beer distributors are at the forefront, offering route-to-market solutions for a diverse range of beverages, including infused THC beverages, seltzers, and RTDs. This strategic move follows the evolving landscape of consumer preferences and market dynamics, yielding a mutually beneficial impact on growth and value. 1. With the stagnation of core beer growth, beer distributors see an opportunity to expand into new markets, unlocking potential profit margins and securing sustainable growth. 2. In response to consumer demand, infused beverages and other innovative offerings are effectively meeting consumer preferences, amplifying their appeal and market traction. 3. The permanence of infused THC beverages warrants proactive familiarity, education, and assimilation within the beer distribution network, aligning with long-term market trends and strategic foresight. 4. The integration of various beverage categories provides an attractive opportunity for beer distributors to forge expanded and mutually beneficial relationships, setting the stage for a flourishing network alliance. Indeed, this evolution is an inevitable response to market forces signaling the opportune moment for this strategic diversification and collaborative approach. The time is now for unified growth and adaptation within the beverage distribution landscape. #BeverageDistribution #ConsumerTrends #IndustryEvolution  

NEW PRODUCT OF THE WEEK: SVNS HARD 7UP Anheuser-Busch InBev and PepsiCo have teamed up to introduce a new alcoholic beverage, Svns Hard 7Up, exclusively in Canada. Labatt Breweries, AB InBev’s Canadian arm, unveiled the 7% alcohol by volume (abv) drink to fill a gap in the market. This move comes amidst a burgeoning ready-to-drink (RTD) sector in North America, which has seen a remarkable 104 percent growth rate over the past two years, with 84 percent of consumers favoring non-beer brands. Svns Hard 7Up will be offered in 355ml single-serving cans, as well as in six and 12-packs.  The product range includes an ‘original’ variant available nationwide, a lemonade SKU sold in select markets, and a malt-based version specifically catering to Quebec.  With the shift to low-and-no-alcohol beverages, most companies will be seeking to leverage sales with ventures in the RTD category. 

Jefferies Distributor Survey: Boston Beer a ‘Buy’ on Twisted Tea Dominance, Truly ‘Stabilization’ Boston Beer Company emerged with a “buy” rating following the results of financial services firm Jefferies’ 11th bi-annual beer distributor survey. Jefferies equity analyst Kaumil Gajrawala cited Twisted Tea’s dominance of the flavored malt beverage (FMB) segment, and the “stabilization” of Truly Hard Seltzer trends leading to less volatility, among the reasons for the improved rating. - I post links to resources that I find helpful for our industry- some are mine, some are others. Just because it's posted here does not mean I created the content. Enjoy! https://lnkd.in/eziPDxZ #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev

🍺What better way to celebrate National Beer Day than to recap what innovations are "bubbling up"? • 🍻 Although the number of innovations decreased in the past 52 weeks, total innovation sales for beer are up a whopping 21.5%. This well outpaced the overall beer category growth of 0.4%.  •🍻 Low/non-alcoholic beer sales jumped 125.5%. Corona Malt/Malz 0.5% 12 pack was the top low/non-alc innovation launch. •🍻 Modelo Especial Lager 4.4% Can 12 oz 6-pack made the biggest splash in the past 52 weeks, garnering sales at nearly four times its next largest innovation competitor.  Want more insights on beer or other alcohol categories? 🍷 🍸 🥂 💡Connect with BASES to learn more about Innovation Measurement and how we can help your brand at: https://lnkd.in/gFiWpDxq #BASES #Innovation #Beer #Alcohol #Beverages #Measurement #Stats #Facts #Sales #Brand