🚴🏻‍♂️ Michael Baker’s Post

𝐅𝐫𝐨𝐦 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐭𝐨 𝐓𝐫𝐚𝐢𝐧: 𝐑𝐚𝐢𝐥𝐰𝐚𝐲 𝐀𝐝𝐬 Out-of-home advertising helps brands reach many people through ads at train stations, taking advantage of the large crowds. When you're at a station, it's hard not to notice the ads on the walls, boards, and even the announcements. There are also ads on trains, promoting products like FMCG, ice creams, and wedding services. These ads are seen by commuters, travelers, and tourists alike. Railway advertising is effective because it targets frequent travelers who pass through the same stations every day. People are constantly exposed to these ads, leading to strong brand recall and recognition. The repetition of seeing ads in busy, high-traffic areas helps brands stay top-of-mind for consumers. Whether on the train or at the station, railway ads offer a unique opportunity to reach a mass audience. Which railway ad do you remember the most? Share it in the comments! . . . #branding #railwayads #ads #outofhomeadvertising #indianrailwayads #brands

It's interesting that when Station Operations and Train Service reliability collide to deliver; unwelcome delays, overcrowding and last minute rushes to platforms, the straw that breaks the camel's back is an inappropriately oversized advertising screen! If we took a user centric approach and understanding of behaviours - a lesson to learn might be that when passengers are in a heighten state of stress and anxiety, they do not want to be force fed advertising messages for the latest smart phone or luxury perfume. They want informative, useful travel information that can help them understand the situation, how long they may be waiting and what alternative travel options they could take, to help them decide if they should take action.

🚫👀 **The Distracting Dilemma: Advertising Along Busy Roads** 👀🚫 As we navigate the bustling streets of our cities and towns, it's hard to ignore the myriad of advertisements vying for our attention. But have you ever stopped to consider the potential dangers of advertising next to or over busy roads? Research conducted by the Queensland University of Technology and Transport for Main Roads ([link in comments below!) has shown that advertising near roads can contribute to driver distraction, increasing the risk of accidents and putting lives at stake. Whether it's the allure of bright lights, dynamic imagery, or simply the sheer volume of ads competing for our focus, drivers' concentration can be diverted, with gazes drawn away from the task at hand: safe driving. So what can we do about this distracting dilemma? While advertising can fund several new transport projects, there is a responsibility to consider the impact of marketing efforts on road safety. This means carefully selecting advertising locations, minimising visual clutter, and prioritizing the safety of road users above all else. At CrossleyTP, we advocate for responsible advertising practices that prioritise safety and awareness. Let's work together to create a safer, distraction-free environment for everyone on our roads. Join the conversation: What are your thoughts on advertising near busy roads? Share your experiences and insights below! #crossleytp #RoadSafety #Advertising #DriverDistraction #SafetyFirst #RoadSafetyWeek2024 🚗🚦

Tram advertising: proven good Transportation media in public transport are defined in the survey as advertising on/in buses, trains and cabs.   - are regularly seen by 82%. - are regarded as informative by 45%.  - are perceived as creative by 43%.  - are perceived by 72% in waiting situations.  -arouse the interest of 21% or encourage them to buy.

𝐖𝐡𝐲 𝐓𝐫𝐚𝐧𝐬𝐢𝐭 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐢𝐬 𝐚 𝐆𝐚𝐦𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐫 Transit advertising isn’t just about riding along; it’s about moving your brand forward literally!  Did you know that transit ads can generate up to 𝟑𝟎𝟎,𝟎𝟎𝟎 daily impressions in major cities? Whether it’s buses, trains, or metro stations, these mobile billboards ensure your message is seen by thousands on their daily commute. 𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐓𝐫𝐚𝐧𝐬𝐢𝐭 𝐌𝐞𝐝𝐢𝐚:  • Buses: Cover the city streets with vibrant, eye-catching ads.  • Trains: Reach a captive audience during their daily travels.  • Metro Stations: Dominate the high-traffic areas where commuters spend the most time. I can help you to get your brand on the move and in front of the right eyes. Ready to drive your brand to new heights? Connect with me to start moving your brand forward! #TransitAdvertising #BrandVisibility #OutdoorAdvertising #MarketingStrategies #BrandAwareness

The art of being seen changes on a daily basis. Now we are here with the best new way of being seen; First it was posters, then billboards, then tv ads and lately social media advertising has taken the world by storm. Cabverts is here to offer the next great marketing opportunity. We offer eye level portable advertising solutions which follow the crowds! Cabverts offer portable advertisement screens mounted to the top of ride-sharing or delivery vehicles designed to put your business in the spotlight on New Zealand’s busiest street. We are currently taking expressions of interest from businesses wanting to advertise, drivers who want to get involved, and investors who are keen to develop the next advertising craze! Contact us at: [email protected] for more info or to register your expression of interest in having your business up in lights on New Zealand’s busiest streets. Or check out our website: www.cabverts.co.nz #advertising #marketing #spotlight #beseen #investment #cabverts

In the face of escalating environmental concerns and the urgency to reduce our carbon footprint, there is a pressing need to change the public's behaviour and encourage a shift from private car usage to public transport. However, this transition is not as straightforward as it seems requiring a fundamental shift in mindset, and this is where the power of advertising comes into play. The automobile industry has skillfully harnessed the power of advertising to stimulate consumer desire and drive car purchases by appealing to our emotions, aspirations, and even our sense of identity. They sell not just a vehicle, but a lifestyle. The open road, the freedom, the status - these are the images and feelings that car advertisements evoke. This powerful psychological strategy has been incredibly effective in promoting car usage. In contrast, advertising for public transport such as buses and trains has not been as pervasive or as emotionally engaging. Often, these advertisements focus on practical aspects such as routes, schedules, and fares and while this information is important, it doesn't tap into the emotional and aspirational aspects that drive consumer behaviour. It feels to me as though there is a significant opportunity here for public transport authorities and advertisers to learn from the strategies employed by car advertisements. By creating compelling narratives around public transport, we can begin to shift perceptions and behaviours. Imagine advertisements that highlight the benefits of public transport - the sense of community, the time for relaxation or productivity, the environmental impact, and even the cost savings. As we strive to meet our environmental targets, it’s clear that we need to do more than just provide public transport options. We need to change the narrative and appeal to the hearts and minds of consumers. And this starts with reimagining how we advertise public transport. I would be fascinated to hear from anyone in the advertising industry, public transport arena or behavioral psychologists on the untapped potential of public transport advertising - what are we going to do to help change consumer behaviour? #SustainableTravel, #NetZero, #PublicTransport, #AdvertisingPsychology, #Capita

Boost your brand visibility with prime hoarding advertising near the airport! ✈️ Capture the attention of countless travellers and leave a lasting impression before they even take off. Let your brand be the first and last thing they see on their journey. . . . . #HoardingAdvertising #AirportAds #BrandVisibility #TravelMarketing #FirstImpressions #HighTrafficExposure #KDKingdongMedia

*Tram Advertising Cheat Sheet Alert* We are seeing many requests coming in for tram advertising as of late! Learn what you can about tram advertising with us 📈 https://lnkd.in/gTCaycK8

So I came across this old part of my old demo and thought it was too old to use, so I updated it new. Its nothing special, but if you've never hear "me", here I am. http://woodygvoiceover.net [email protected] #voiceover #voiceacting #castingdirector #castingdirectors #advertisingagency #advertising #marketingandadvertising