Willy Green

As we transition into the cookie-less era, it's time to rethink our strategies. Here are three reasons why Contextual Commerce Media is the key to future-proofing your CPG advertising strategy: 1. Privacy-First Approach: Adapt seamlessly to cookie deprecation and privacy changes. 2. Targeted Opportunities: Achieve high-intent targeting and proven iROAS. 3. Enhanced Retail Media: Complement and boost retail media networks. Instead of focusing on when cookies will disappear, explore how CPG marketers can thrive in this new digital landscape with Chicory. Learn more at https://hubs.ly/Q02Ffk9c0

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Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining success with digital video, according to the IAB’s annual Digital Video Ad Spend & Strategy report released Tuesday. AdExchanger | #DigitalVideo

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𝗛𝗼𝘄 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗻 𝗯𝗲 𝘄𝗶𝗻-𝘄𝗶𝗻-𝘄𝗶𝗻... Retail media offers a mutually beneficial opportunity for retailers, CPG advertisers, and shoppers. Retailers and CPG advertisers can leverage effective targeting, closed-loop attribution, and first-party data sharing to drive higher revenue, ROI, and profit margins. Shoppers, on the other hand, benefit from personalized experiences, better product value, and enhanced shopping convenience, fostering loyalty and higher customer lifetime value (CLTV). This triadic synergy ensures that each party maximizes its gains, making retail media a sustainable monetization strategy. Mert Damlapinar Stay ahead of the curve... Bringing commerce, retail media, artificial intelligence, and data together. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert®, 𝗮𝗻𝗱 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀. #digitalshelf #retailmedia #cpg #fmcg #AI #GenAI #ArtificialInteligence #GenerativeAI #omnichannel #digitalcontent #media #digitalmedia #brands #digitaladvertising #ecommerce #ecommert

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AgencyAnalytics unveils three new features—Benchmarks, Forecasting, and Anomaly Detection—to help agencies optimize client data, project future performance, and identify data shifts faster. Read the Latest full News - https://lnkd.in/drkXmHHu #MarTech #MarTechedge #AgencyAnalytics #MarketingTools #DataDrivenDecisions #Forecasting #AnomalyDetection #MarketingAgencyGrowth #ClientConfidence #MarketingStrategy #DigitalMarketing #PredictiveAnalytics #MarketingInsights #CampaignManagement #MarketingTechnology

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Live Now: 🚀 How CTV Attribution Keeps Your Ads in the FAST Lane Join MNTN’s Erik Gray at the EMARKETER Summit as he discusses the game-changing role of CTV advertising within the ad-supported streaming landscape. Learn about innovative attribution techniques that can elevate your marketing strategies to new heights. Tune in: https://lnkd.in/gquRVPiH #CTVAdvertising  #AdTech #MarketingInnovation #EMARKETERSummit #AttributionStrategy

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Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining success with digital video, according to the IAB’s annual Digital Video Ad Spend & Strategy report. Read why Chris Bruderle, the IAB’s VP of industry insights and content strategy, says we’re in a performance world now, where business outcomes are more important thant they’ve ever been. https://lnkd.in/gPDDbp9E #CTV #DigitalVideo #Programmatic

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Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20) - Data Utilization & Targeting (3:26) - Consumer Insights From Retail Networks (5:05) - Key Considerations When Planning Campaigns (6:30) - Measuring Success of Campaigns (9:19) - Creative Optimization (12:20) - Integrating Campaigns Across Marketing Channels (15:45) - Collaborating with Retailers (17:15) - Emerging Technological Trends (19:00) Check out the episode now: https://lnkd.in/dUe58VqX #VENDO #retailmedia #marketplaces #amazon #walmart #ecommerce

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/dkJbZUch

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"Over 90% of digital spend is now programmatic,” says Dan Kurtter, SVP of Strategy at Attain. “Programmatic’s core functionality is rooted in real-time bidding, which relies on real-time signals to make decisions. If those signals are online and offline sales, that’s the holy grail.” Read on to find out more about real-time sales measurement and how it's upending the landscape (for the better). https://lnkd.in/efNRG_Kz

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Are Traditional SEO Tactics Effective for AI Overviews? 🤔💡 Find out from Phase2's Jason Hamrick, Principal Strategist of Data & Insights, in the clip below! For deeper insights and actionable strategies on AI Overviews and how healthcare marketers can stay ahead, watch full webinar with Phase2 and our partner Yext that also features Taylor Lavery, Global Campaigns Manager, and Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine. 📺 View it here: https://hubs.la/Q02G3tdT0 #AIOverviews #SEOTactics #HealthcareMarketing #DigitalStrategy #Webinar #MarketingInsights

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Staying up to date with the latest in advertising is part of our DNA. 🚀 Check out this insightful discussion where Meta's Fred Leach and Eric Seufert dive into campaign optimisation updates, including incrementality and integrating third-party analytics. We're always on top of the latest trends to deliver the best results for our clients. Listen in and stay informed 👇 #GASMarketing #MetaUpdates #AdPerformance #AlwaysLearning

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Transform your advertising campaigns with insights from The Seattle Times Media Solutions! 🚀 With a 70% decrease in Cost Per Visit and a 51% lower CPC, their results speak for themselves. Learn how Taboola Maximize Conversions made it possible. Dive into our case study: 📚https://ow.ly/u9XQ50SEs3W #NativeAds #OnlineAdvertising #AdOptimization #TaboolaMaximizeConversions

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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How valuable is Add To Cart (ATC) as a metric? Meghan Howard, Chicory’s CRO, discusses this and the need for standardization as the retail media space continues to grow in her latest op-ed with AdExchanger! Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates: https://lnkd.in/esXmqhfC

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To combat signal loss, brands are combining datasets and looking for additional insights through data enrichment. Here’s how to overcome signal loss in your advertising strategies. #Marketing #BrandStrategy #FirstPartyData https://lnkd.in/e5RanJC4

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Oracle's decision to shut its advertising business by the end of September has sent shock waves through the ad industry. Brands and agencies rely on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for brands and agencies to adapt and find new paths forward. Read our latest article featured on AdExchanger to assess the impact and plan your next steps: https://lnkd.in/eemvFCeW #DataDrivenMarketing #MarketingStrategy

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