Wayne McCulloch

This piece will explore how SaaS providers are utilizing AI strategies to enhance sales performance and heighten revenue growth. Read more 👉 https://lttr.ai/AUja9 #DriveRevenueGrowth #SaasIndustry #Ai

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The inaugural Biz Apps Partner Summit this July was a huge success.  Now, we have a 'sequel' on October 13 in San Antonio as a Community Summit NA 2024 preconference.    Back in Bellevue, the Partner Summit delivered carefully curated FY25 strategies for partnering with Microsoft, where we had a cross-pollination of multiple Microsoft leaders sharing key strategies to help partners scale their practice while dazzling customers.     This October, Dynamic Communities, Microsoft, and Marie Weiss co-organized an event that will serve partners who want to gain an edge—a six-hour Biz Apps Partner Marketing Workshop for consultants, systems integrators, and ISVs.     Why marketing?    The Biz Apps Partner Summit plans to add a series of events catering to partner organizations' different departments and personas, and this workshop is the first in line. Recognizing that partners need extra support and practical guidance in the marketing domain, we invited experts to help.     This workshop aims to support Biz Apps partners to get the most out of Microsoft marketing programs and learn the prominent tactics from channel experts that will equip them for 2025.    However, the event is not only for marketing departments or VPs of sales and marketing. We invite all business owners and C-level executives to attend and take home actionable steps that will enhance their company's promotion, lead generation, and, ultimately, sales.    The speaker lineup is the one you wouldn’t want to miss: Mike Morton, Marie Wiese, Pam Johnson, Adriana Bade, El Bush, John Clark, Candyce. Edelen, Michelle Glennie, Cheryl Salazar, Suzy Tarrant, Maddie Yule, Jeff Ney, and Matt Abbott.    Check out the full agenda below:    🔗 https://rb.gy/rqt8fm     Let me know if you’ll be there and if you have any questions for our speakers.   #SummitNA #Dynamics #Dynamics365 #BizApps #DynamicCommunities 

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New RevOps podcast, who 'dis 👀 We started with #RevOpsAF: The Conference, So naturally had to add RevOpsAF: The Podcast 🎙️ For our first episode, Camela Thompson and I sat down and chatted about: 🏁 How RevOps Co-op got started (spoiler alert: it wasn't our original focus) 🤔 #WTF is RevOpsAF? 🛣️ Where RevOpsAF is going next Link to episode in the comments below 👇🏻 #revops #revenueoperations #salesops #salesoperations #mops #marketingoperations #marketingops #sops #mops #csops #cxops #gtmops #alltheops

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Thinking Exclusivity is a bad thing - What most Tech CEOs get wrong when Starting in Partnering READ POST HERE - Partner Agreements: Over Protecting Some Future Pot of Gold – Starting in Partnering: What most Tech CEOs get wrong #6 http://surl.li/owqxl #SalesChannels #PartneringAgreements

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Thinking Exclusivity is a bad thing - What most Tech CEOs get wrong when Starting in Partnering READ POST HERE - Partner Agreements: Over Protecting Some Future Pot of Gold – Starting in Partnering: What most Tech CEOs get wrong #6 http://surl.li/owqxl #SalesChannels #PartneringAgreements

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Thinking Exclusivity is a bad thing - What most Tech CEOs get wrong when Starting in Partnering READ POST HERE - Partner Agreements: Over Protecting Some Future Pot of Gold – Starting in Partnering: What most Tech CEOs get wrong #6 http://surl.li/owqxl #SalesChannels #PartneringAgreements

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Thinking Exclusivity is a bad thing - What most Tech CEOs get wrong when Starting in Partnering READ POST HERE - Partner Agreements: Over Protecting Some Future Pot of Gold – Starting in Partnering: What most Tech CEOs get wrong #6 http://surl.li/owqxl #SalesChannels #PartneringAgreements

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hey RevOps - wanna help us define the future of the RevOps role and the RevOps path the C-suite? 🤔 That's exactly what we're doing with our #RevOpsAF Executive Think Tank event series, Getting 25+ RevOps leaders together in the same room to: 🗺️ Define what RevOps should be in every organization ⛔ Figure out what’s standing in the way of a unified revenue operations function 🤝 Determine how to convince CEOs to respond and adapt to evolving market conditions by adopting a comprehensive revenue operations charter 🚀 What the RevOps path to the C-Suite looks like Our first Think Tank event will take place in San Francisco on August 22nd at 2pm PT. 🌉 So if you're a RevOps leader in the Bay area, then join us. 👋 We've already got RevOps leaders confirmed from companies big and small, and everywhere in between. Seats are extremely limited and we are limiting entry to senior leadership with deep experience in the field of operations. Learn more 👉 https://hubs.li/Q02F3M0X0 A huge thank you to our sponsor at Subskribe for making this event possible. 🫶 #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #csops #cxops #gtmops #alltheops

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We know that keeping track of sales commission can be challenging. With so many deals to manage, it’s only a matter of time before something slips through the cracks. With Salesforce Spiff, you finally have a fast, easy, and reliable way to track and manage sales comp! 💸 Ready to see how Salesforce Spiff can make your life easier? Let's chat! https://lnkd.in/eSpgMU_4

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I'm looking for CPQ success stories! If you don't have one yet, perhaps consider our Health Check offering. We specialize in CPQ remediations and have quite a few success stories to share. CPQ can be tricky so if yours gets a gold star, do share. I'm sure others would appreciate any tips or best practices. #happytohelp #cloudgiants

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But for many operators across #RevOps and finance, this move towards simplicity has created a bigger mess than it was originally meant to solve for 😱 Join James McArthur 👋, Director of RevOps at Nue.io, and 🐰 Jen Igartua, CEO of Go Nimbly, on June 4 @ 1 PM ET to learn: ❤️‍🔥 Real life examples of automations going horribly wrong (and some that we've gotten right too) 🕵️ How to detect these problems before a fire drill morphs into a fiasco 🎂 How to bake our lessons learned into your tech stack evaluation and implementation process Register now and learn how you can find your automation zen. 🧘 https://hubs.li/Q02x_mMx0

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AI-native companies need to embrace new pricing paradigms (price based on work done, on outcome vs hours, etc). Inevitably, new pricing models are accompanied by new workflows, new ways of invoicing, and new challenges around billing. This makes Sequence's modern billing platform particularly relevant: Sequence helps finance and commercial teams automate manual billing and stop revenue leakage. Sequence has just launched their CPQ Product for B2B software businesses with hybrid pricing, designed specifically for AI, B2B SaaS and Fintech startups. This release empowers B2B teams to create flexible pricing proposals or contracts, including teams selling custom deals with usage tiers, minimum commitments, or ramped pricing, Sequence CPQ works for any pricing model or deal term. As a customer says: "Sequence is like a notion page supercharged with pricing tools." Excited for Sequence to build the critical infrastructure needed to enable new, flexible paradigms that are critical for the AI revolution.

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Always great to chat with innovative colleagues from the HigherEd industry. Mark has been ahead of the curve with much of his adoption of technology, to help him scale efficiently, and effectively. #HigherEd #StudentEngagement #StudentRecruitment #EdTech #Podcast #TalkWithFriends #Colleges #GraduatePrograms #University #StudentAdmissions

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Re-reading "The Bezos Blueprint" by Carmine Gallo page 17, references Bezos commencement speech to the 2010 Princeton Class. "What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift; kindness is a choice. Gifts are easy -- they're given after all. Choices can be hard. In the end, we are our choices." "Six years after his speech at Princeton, Bezos revisited the theme in taking pride in your choices, not your gifts. "This is something that's super important for young people to understand, and for parents to preach to young people. It's really easy for a talented young person to take pride in their gifts. 'I'm really athletic,' or 'I'm really smart,', or 'I'm really good at math.' That's fine. You should celebrate your gifts. You should be happy. But you can't be proud of them. What you can be proud of is your choices." Did you work hard? That's a choice. Did you study hard? That's a choice. Did you practice? That's a choice. "The people that excel combine gifts and hard work, and the hard work part is a choice." Bezos said. (The Bezos Blueprint, page 17 Carmine Gallo) Profound, simple, and true. #thebezosblueprint

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Are we more excited about tomorrow's World Tour Boston event with Salesforce and clients, or that if the Boston Celtics win tonight, we might also find ourselves in town for the parade, too!?? 🏀 😎 If you and your team will be in Boston for the World Tour, let us know, as we would love to get together. Jokes aside, helping clients, like sports franchises improve their customer experiences is very much top of mind for our V2 team, as we've been discussing the role that solutions like Media Cloud, Data Cloud, AI, and Slack, can play for both the BRAND (think enhanced advertising options leading to more partnerships and ad dollars) and the FANS (think improved personalized experiences that keep me coming back) which lead to greater loyalty and revenues. If you are curious to learn more about this solution POV or would like some help in another area of your Salesforce strategy, let our team know, and we'd be happy to help. More than anything, we like to make sure that teams are getting the value they need and expect from their Salesforce investment, so let's talk about what you have already, and where you are trying to get to, and then we'll help you think about what you might need to get there. This can happen tomorrow at the World Tour or any time/day after, but don't be a stranger, and let's start accomplishing great things together! Find us tomorrow at the Boston Convention Center and let us know your coming so we can look for you! https://lnkd.in/eZsBgeaW #Salesforce #Technology #DigitalTransformation #RetailMedia #Advertising #Media #Retail #DataCloud #AI

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You’ve probably heard the buzz about Salesforce’s next-generation revenue management platform, RLM or Revenue Lifecycle Management, which will eventually become a successor to Salesforce CPQ. As Salesforce’s preferred migration partner from CPQ to RLM, the team here at Prodly has been building the tooling to streamline migration for the past eight months, and I’d like to share some learnings ahead of time. To begin with, there are some fundamental differences between CPQ and RLM. 1️⃣ RLM is built “in core” or inside the Salesforce platform. 2️⃣ RLM  has a much more robust—but also more complex—configuration data model. Whereas CPQ has a pretty flat structure, RLM has multiple levels of hierarchies with product classifications, attributes, and attribute groups to name a few. 3️⃣ RLM is API first, which makes it much more composable and customizable. 4️⃣ RLM is built for omni-channel, so you can expose the same product catalog and pricing to your internal sales team, to partners through a partner portal, or to customers for self-service. All in all, RLM is a highly configurable & flexible but also more complex platform. Stay tuned for the next post in our CPQ to RLM series, where I discuss migrating bundles from CPQ to RLM. #salesforce #revenuecloud #cpq #revenuelifecyclemanagement #rlm #migration

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