Robert Cassard

Webinar Panelist Opp for a B2C ecomm/etail Brand-Side Marketer I'm looking for *one more panelist* for my upcoming ANA | EEC August 21 webinar. https://lnkd.in/gEerNVnF Are you a B2C brand-side email or marketing automation pro in the etail/retail/ecomm sector, available that day, and cleared to speak for your company? If so please reach out to discuss. Panelist commitment is minimal and there’s no content creation (that’s my job), just a rehearsal call about two weeks prior. Panelists need only come prepared to engage in lively discussion and are invited to share content or real-life results if they wish. We already have 75+ registrants for the event! (sorry, no agencies or provider-side experts will be considered, but your agency can help you prep) #emailmarketing #speakeropp #marketingautomation #digitalmessaging #webinar #email #speaking

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I was recently asked by the Forbes Communications Council  what piece of advice I would give to a marketer starting out in their career. My answer was easy: know your audience. Sure, it is good to know their demographics and behaviors, but what are their pain points? What is causing them frustration, and how can you solve that issue to provide them with a solution? When you can master the problems of your audience, you create meaningful relationships directly with your customers, leading to impactful results. Read about all 17 tips shared in the article linked below. https://lnkd.in/efM98eri  #LifeatNCRVoyix #Forbes #CommunicationCouncil

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So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

💡 If you haven’t had the chance to hear Justin Scott speak on 3D Commerce, you’re missing some transformative insights into shifting consumer behaviors. He breaks down how 3D commerce tailors the shopping journey to today’s consumer expectations. Two moments that really stood out? When Justin discussed the "shared high-value buyer experience" and his 💪 powerful line: "History doesn’t always repeat itself, but it rhymes." 🔄 Check out the full interview here 🎥 - https://lnkd.in/ehiDnmVa #3DCommerce #Innovation #ConsumerTrends #CustomerTestimonials #CustomerSuccess

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Next Monday! 🎉🎙️ Pumped to partner with Graphy Inc. to host a live webinar on #InternationalPodcastDay Here’s the info: -How to Turn Your Podcast into a Digital Ecosystem -Monday, September 30 at 12pm ET -Register below Looking forward to seeing you there & to answer any live questions #PodcastingTips MaxPodcasting

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📢 Upcoming Webinar: Mastering Subscriptions! Get to know the essential Best Practices and KPIs Curious about how to thrive in the subscription market? Whether you're just starting out or looking to refine your approach, this webinar is designed to equip you with essential insights and practical strategies for success. Here’s what you will learn: -Market Benchmarks: Understand the current subscription market size and potential -Popular Models: Discover which subscription models win customers -Effective Onboarding: Keep your customers engaged from day one -Managing Churn: Learn tactics to transform customer retention - -Key KPIs: Focus on the metrics that really matter Our experts, Anne Cecilie Pape, Senior Marketing Manager, and Jonas Nygaard, Director of Growth at Subscrybe, will guide you through. 📅 When: November 19th, 10:30 AM (CET) 🔗 Sign up here: https://hubs.li/Q02WqQP00 #Webinar #MasteringSubscriptions #SubscriptionSuccess

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🔊 Get ready for some marketing wisdom! With this throwback episode of the Always Be Testing podcast, join me and Chase Mohseni, the CMO of Heatmap.com 🔥, as we share insights on: 🔨 building connections,  🧘‍♂️ trusting instincts and 📣 mastering surround sound marketing. Discover how to create a delightful customer experience, understand the importance of personal relationships, and unlock the secrets of long-term business success. #AlwaysBeTesting #B2BSaaS #DTC #ECommerce #PerformanceMarketing Watch here 👉 https://lnkd.in/ejBfHmat

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Discover the art of email personalization with Randy Levy in our latest podcast. Learn how integrating real-time data and dynamic content can significantly enhance customer interactions and drive engagement. Ideal for marketers looking to refine their approach to email. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gfFg9Ys5 #EmailMarketing #BusinessStrategy

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Discover the art of email personalization with Randy Levy in our latest podcast. Learn how integrating real-time data and dynamic content can significantly enhance customer interactions and drive engagement. Ideal for marketers looking to refine their approach to email. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gfFg9Ys5 #EmailMarketing #BusinessStrategy

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An under-appreciated truth: CMO stands for Chief Mythology Officer. We sometimes think of “myths” as stories that are untrue. But there’s a bigger meaning. A myth is a narrative that brings a community together around a mission and vision. It matters in companies of all sizes. But in early stage companies especially, we tell the story over and over. And if we do our job right, through the constant telling and retelling, the story becomes true. If Marketing doesn’t tell that story…who will? As Chief Mythology Officer, choose the stories you tell wisely. Because they have great power.

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I enjoyed writing this article for Convince & Convert: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times https://lnkd.in/eNuAayaj with Constant Contact & Ascend2 research.

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"Speed to lead isn't just about speed to engagement, it's about speed to relationship." 🤝 - Verse.ai's CEO David Tal on the conversion gap—aka the black hole of leads. With consumer expectations higher than ever, ensure you are engaging with customers how they want—or you could lose out to your competition. #taltalks #leadengagement #conversions #sms #teamverse2024

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There's average marketing, and there's #Spear Digital Marketing. At Tridence Digital Agency, we are the leaders in observing and understanding human behavior. Our advanced analytics and #geotech platforms give our customers a competitive advantage, delivering empirical real-time results that matter. Still, have doubts? Let's talk and connect, and a spear expert can guide you into Ip-targeting and #geomarketing solutions. 25+ years helping brands and businesses succeed digitally. #digitalmarketing

Appreciative of the inclusion in Jaimon Hancock’s MarTech article. I’m a firm believer that a critical skill for all senior marketers is to understand business goals and be able to define how marketing programs support those. If you aren’t getting visibility into business goals - ask, ask, ask. #curiosity #marketing #business

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Latest blog post from Coactive AI -- monetizing your visual assets. You can't sell content you or your customers can't find. And if you don't know the attributes of your assets, you'll end up devaluing them & won't understand what's driving content performance. https://lnkd.in/gEF2VurS

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Nailing your Go-To-Market (#GTM) strategy requires alignment across the whole org. In this week’s #TuesdayTips, fellow B2B CMOs share how to get in sync: 🎯 Start with your target customers & work backward 👥 Co-create messaging with sales reps for better adoption ⚖️ Stay aligned on KPIs across marketing, sales, product, etc. 💡 Keep focusing on the value prop Tune in to hear how CMOs Peter Finter, Hannah Grap, and Lorie Coulombe are achieving organizational alignment on GTM! 👋 KX, Sitecore

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