Vanessa S.

Watch this episode of the CTRL ALT Listen Podcast with OpenText's Suren Naidoo, VP of International Presales, and Todd Cione, President of Worldwide Sales at OpenText!

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Understanding operational maturity begins with decoding the reporting structure, says RevOps authority Camela Thompson. Explore key issues in revenue operations further with these enlightening reports from our latest State of RevOps Survey. https://gag.gl/nVwKoF #RevOps #data

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If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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🤩 Yeah, baby. Go-to-Market going mainstream! 🤩 🏆 Finally, getting the attention it deserves. GTM is evolving from a one-time new product launch to how a company operates every day - essentially becoming the company's operating system, unifying the X-functional teams working as "one team" focused on revenue growth and a great connected user experience— no more finger-pointing. 👉 👈 Yep, Marketing and Sales, we have all been guilty of this when the going got rough. 🥺 It has been a long road in Product Marketing, with many bumps and bruises along the way. 🤕 GTM is definitely "BetterTogether"! ☮️ ☮️ 🩷 🩷 🥂 Sangram Vajre, @Bryanbrown, and Lindsay Cordell have led the charge at  GTM Partners for the last 3 years 🔥 🔥 , redefining the future of GTM, making it simpler with Sangram's new book "Move" the 4-question GTM framework and a repeatable system with its innovative GTM OS (Operating System) that connects strategy and execution. Congratulations to all the 2024 GTM OS all-stars !!! 🤩 🏆 💪 I am excited to be part of the GTM OS movement as a GTM Partners certified advisor helping B2B CEOs, Founders, CMOs, CROs, Revops, and CS transform their GTM and align 🎯 their teams to accelerate growth. And yes, all of it sprinkled with a bit of "Better Together" good vibes. ☮️ Are you ready for 2025? Up your GTM game: 🔍 Take the free MOVE 4-question GTM assessment online (takes 5 minutes) https://lnkd.in/gCRw6fXm 📕 Buy the book https://a.co/d/iGXlOXk 💪 Consider getting your team GTM OS certified https://lnkd.in/gERTCj3x 🔥 Want to know more - feel free to book a time with me https://lnkd.in/g7MipHP7 Join a CXO roundtable on Nov 21st at 10 PST on GTM challenges for 2025 - DM me if you are interested in participating. Claude #GTM #GTM Better #ProductMarketing #2025planning

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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A great upcoming webinar with Salesforce, if you're in digital marketing or social media. How AI and social data can help you win and retain customers #AI #SocialData #CustomerSuccess

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Excited to be representing OutSystems with Sergio A. at the upcoming Evanta, a Gartner Company, SoCal CIO Executive Summit tomorrow in Long Beach, CA. We look forward to seeing many SoCal Tech Leaders there! The marriage between AI and High Performance Low Code software is truly transforming organizations. Do NOT sleep on this evolution. #OutSystems #EvantaaGartnerCompany #CIOExecSummit #SoCal #AI #HighPerformanceLowCodePlatform #Software #DigitalTransformation #DevelopmentEvolution #EmergingTechnologies

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Tech stack chat at #QSR2024 with Wade Allen, Alessandro Biggi, Adam Klaers, Meredith Sandland, Davide Macchi, Joseph Szala, GSD, DCMJ. Key takeaways/considerations: When considering new tech, determine what really matters for franchise and operations partners. Does it enhance the guest experience? Does it make food more accessible? Team member, sales, guest, profit — does it impact one of these? What integrations do you need to make across systems to make it impactful? Who do your tech partners partner with? Leverage AI where it makes sense. BUT, garbage in, garbage out. Get your data into shape to more effectively leverage these tools. Getting buy-in from hourly employees and GMs can help ensure successful implementation. Be strategic around what your trying to accomplish. Ensure data is clean and that you own it. Make sure your tech works well with each other. #QSREvolution

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It was great to talk to MarTech Series on debunking the most common B2B marketing myths, how CMOs can partner effectively with sales, why leaders need to be thoughtful with AI, and some of the marketing strategies we use at HashiCorp. Read the full interview here: https://lnkd.in/gEmyJk3u 

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Modern leadership is about zone of influenceversus zone of control. People follow people and not titles. Leadership is a role and not a job title. https://lnkd.in/gzrRffn6

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Usage based pricing could be the key you need to improve your Net Revenue Retention. Join Saurabh Agrawal from Zenskar and Steven Forth from Ibbaka for an in depth conversation on how to execute on this strategy. https://lnkd.in/gwy7g35x #pricing #SaaS #usagebasedpricing #NRR #NDR #SaaSgrowth #SaaSmarketing

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For all Partner Marketing Leaders in the midst of 2025 planning Join me & Anita Covelli for Tech Target's Partner Marketing Visionaries Webinar on November 13 where we'll discuss partner marketing and program strategies for: * Tiering partner groups to drive focus and scale your program: Learn how to segment your partners based on their strengths and capabilities, allowing you to customize your engagement strategy and maximize their impact. * Creating sustainable growth opportunities for channel partners: Discover innovative ways to empower your partners to achieve success, fostering long-term partnerships that benefit both your business and theirs. * Ensuring return-on-investment from MDF funding opportunities: Maximize the impact of your MDF budget by implementing strategies that track performance and demonstrate the value your partners bring to the table. Don't miss this opportunity to gain valuable insights and actionable strategies for building a thriving channel program. Register for the webinar now! https://lnkd.in/euRTUc2N #PartnerMarketing #ChannelStrategy #GrowthMindset #Qlik Join the conversation and share your thoughts on the importance of channel partners in today's business landscape.

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Tired of being told to “circle back on that” or how “disruptive” a new tool is? You’re not alone. If you’re in a customer-facing role, it’s also likely that you’re falling into similar patterns when talking to prospects and customers. While it can be tempting to fall into the corporate lingo trap, bringing jargon and buzzwords into your sales practice can hinder your buyer's perception of you and your product. I wrote about this topic in an article for Built In. You can read it here: https://lnkd.in/eungVm34

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So true… keep asking the big questions.

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Leader in Forrester Wave for Email Marketing 2024, Visionary in Gartner MQ for Multichannel Marketing 2024, and now... Strong Performer in Forrester Wave for Cross-channel Marketing Hubs, 2024! We've been recognized three times in a row for what the industry has known for a while: when it comes to personalized customer engagement that works, Bloomreach is an undisputed top choice. This validation is sweeter because Bloomreach is 1 of only 3 vendors to have also received above-average customer feedback! You can't argue with customer love. Find out what the buzz is about here: https://bit.ly/3UXrEzZ

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