Tracy Wise

Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/ew4Bx7fW #datadriven #measurement #marketing

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Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

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What’s the key to unlocking retail media’s full potential? Alignment on measurement models. Dive into the IAB Connected Commerce Summit replay to explore game-changing insights from LiveRamp. Replay available now: https://lnkd.in/d4BnW7uX

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Why is loyalty marketing so vital? Check out this blog on loyalty marketing by Salesforce’s Matthew Schnelker and Merkle’s David Adler to keep your customers coming back for more: https://bit.ly/4iwsAWo

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Interesting take! Did you know that the Association of National Advertisers (ANA) reports that direct mail can deliver an impressive 112% ROI, making it the most effective marketing channel? In an age of digital overload, direct mail still cuts through the noise and drives results. Ready to see how your campaign could perform? Calculate your marketing ROI here: https://bit.ly/47nz6tj #MarketingROI #Clipp #Valpak

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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The fact that the holidays are right around the corner just made me realize I'm already somehow behind on planning and preparation this year. Let me be an example, and let this post from Matthew Umbro help you on the advertising side of it. But do NOT ask us how to organize your personal gifting lists. Please. We need to put our oxygen masks on first 😂 #ecommerce #Q4planning #googleads #holidaystrategy #paidsearch

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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🎯 Fact: 43% of consumers associate red with passion. 💡 Insight: At Valpak, we’re 100% passionate about precision targeting to help businesses reach the right audience at the right time for optimal results. 📈 Market Data: Direct mail response rates are 9x higher than email, making it one of the most effective channels for customer engagement. (Source: DMA) If you’re ready to drive impact for your business, let’s talk about how Valpak can deliver results: https://bit.ly/4eLSyT0 #Clipp #Valpak #audiencetargeting #advertising #B2B #marketing

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In the 8th installment of our ad bite series, Keri Bruce discusses Price, Ad Quality, and Unlocking “20% Found Value”. Read the full bite below: #advertising #media #supplychain

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Out-of-Home media offers an untapped potential to transform your marketing performance dramatically. With proven ROI improvements of up to 17%, channel amplification effects ranging from 14-54%, and unparalleled audience attention, OOH is the strategic advantage your brand needs.

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🚀 Exciting insights from Amy, emphasizing the role of data & AI in retail media and how it enhances shopping experiences with real-time personalization. Merging commerce and media has become crucial with AI at the forefront of creating personalized consumer interactions. More insights in the full link to the content below! 💡 #RetailMedia #DataDriven #AI #Personalization #Commerce

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MARKETING & ADVERTIZING CUSTOMER STORY: Discover how IPG Mediabrands & KINESSO partnered with Perceptyx to utilize #EmployeeListening and #PeopleAnalytics to create a culture of inspired inclusivity. For Mediabrands and Kinesso, inclusivity is a business necessity. In the highly diverse, global, and competitive space in which the companies operate, potential and existing clients with #DEI goals of their own require information about the performance of the companies with which they work. “We wanted to understand what inclusion looks like for us and our culture, how we would define it, and then figure out how to support the development of an inclusive experience for our employees.” - Annalyn Jacob, Ph.D, Head of Talent Analytics and HR Operations, Mediabrands Read more about Mediabrands and Kinesso's partnership with Perceptyx : https://lnkd.in/e5vxdtcC #customerstory #MarketingEX #employeeexperience #AdvertizingEX

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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