Traci Gibbs

Are you facing challenges with agency burnout and high turnover? 😫 Our blog dives into essential strategies for retaining talent and reducing burnout in marketing agencies. Discover actionable tips to prevent burnout and prioritize employee well-being. 💆‍♀️✨ #agencylife #agencytips #marketingagency https://bit.ly/4fax2rv

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Is MarTech Marketing? 🤔 Last week, there was a fascinating panel discussion at the MarTech World Forum that tackled a big question: "Is MarTech Marketing?" The takeaway was pretty clear—while MarTech is a fantastic tool that boosts our marketing efforts, it’s not marketing itself. Without the strategic vision from Marketing, MarTech is just a bunch of tools sitting on a shelf. And without MarTech, Marketing can struggle to turn those great ideas into real plans. This is how I see MarTech and Marketing can work together: In big companies, MarTech usually falls under a Marketing Operations team, while smaller businesses often place it in the Marketing department. This setup can look really different depending on the industry and where you are. For example, many brands in China choose to outsource their MarTech needs, while in places like Europe and North America—especially in pharma—companies tend to build their own MarTech systems. At the end of the day, focusing on customer experience is key. ❤️ MarTech is often tied to how we connect with customers, so mapping out their journey is super important. The Marketing team needs to take charge of ensuring every touchpoint is engaging and meaningful. And while having a slick MarTech stack can give you a leg up, let’s not forget about the power of brand building. 🏗️ This is a marathon, not a sprint! As tech catches up, a strong brand is what will keep customers coming back, even when the competition gets tough. Here are a few ways Marketing and MarTech can team up to drive brand equity and growth: 1. Get on the Same Page: 📄 Make sure both teams know the goals and what they’re working towards. Marketing should lay out the brand's goals and messaging while MarTech finds the best tools to make it happen. 2. Use Data Wisely: 📊 Let those MarTech tools do the heavy lifting with customer data! Marketing can then use these insights to tweak strategies, personalize messaging, and create targeted campaigns that really resonate. 3. Craft a Smooth Customer Journey: 🛤️ Work together to map out the customer experience. Every touchpoint should feel seamless and rewarding. MarTech can help automate and refine processes, while Marketing takes care of the story. 4. Stay in Touch: 🔄 Set up regular chats between the teams to share feedback and insights. This kind of collaboration can lead to smarter decisions and quicker reactions to market changes. 5. Train Up: 🎓 Make sure everyone has the skills needed to get the most out of MarTech tools. This way, Marketing can maximize the tech, and MarTech folks can understand the marketing goals behind it. By building a strong partnership between Marketing and MarTech, we can not only enhance customer experiences but also drive brand equity and growth. Let’s use technology not just to sell more, but to create lasting relationships with our customers! 💼💡 #MarTech #Marketing #CustomerExperience #BrandEquity #Growth #Collaboration

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Great seeing so many familiar faces today on the Social Media Marketer 411 call with Bryna Corcoran, Director Global Brand Social Media at HubSpot, Kate Rutkowski, Director Brand & Cutlture at Instacart, and Jennie Stark! Here are some of our favorite takeaways (tell us yours in the comments!) 👇 ➡ Pause before you initiate any social media strategy. Understand whether your brand leans towards timely or timeless content, art or science-driven approaches, or "homers or base hits." ➡ Bring data and research into the convo. By analyzing competitors' strategies, identifying gaps, and showcasing where the brand falls behind or excels, social media teams can effectively communicate the need for specific initiatives and gain buy-in from leadership. ➡ Patience is key. Leadership should allow you at least 3-6 months to analyze content performance and identify successful strategies. ➡ If your posts are too polished, they won't get engagement. Try keeping ads separate from organic. Lofi, iPhone shots, and candid content works. #social #socialmedia #socialmediamarketing #marketer411 #marketersthatmatter #marketingtips #marketing #marketinginsights

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Salary vs. Hourly: Understanding Agency Staff Compensation Join us as we dive into the nuances of agency internal staff roles. We discuss the differences between hourly and salary positions, and what that means for your account managers and customer service reps. Discover how compensation can impact your agency’s performance. #AgencyManagement #StaffCompensation #SalaryVsHourly #AccountManagers #CustomerService #AgencyInsights #HumanResources #EmploymentTrends #BusinessGrowth #AgencyTips #SIAofNC #BuildYourLegacy #SIAofNCPodcast

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Marketers have a tough job these days. With so many channels and competing priorities, it’s harder than ever to break through the noise. ❔ Are you aligning your messaging across key channels? ❔ Do you have a strategy to capture more leads this season? ❔ How are you showcasing thought leadership to your audience? Let’s connect and share what’s working to drive results. 💡 #MarketingChallenges #Engagement #MarketingStrategy #LeadGeneration #SAP

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For this week’s “most frequently asked questions by candidate” series, we’re going to take a look at what’s most important to marketers. It’s… ✔ Creative freedom ✔ Marketing tech ✔ Leadership support What are your thoughts - any questions you continually hear from candidates when you’re interviewing for marketing roles?

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What does a content strategist do? Why is this role in high demand right now? What skills do you need to become a content strategist? And how can you launch a content strategist career? Get answers to all these questions in this post.

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Sometimes, descriptions fail to communicate all the intriguing challenges and opportunities associated with a job. When it comes to marketing technology and operations roles, that's an understatement. Steve Petersen explains. #marketing #marketingoperations #mops #marketingtechnology

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By implementing these strategies, you can efficiently create and cultivate leads, transforming potential customers into loyal clients. 📊 🌟 🌐 #OptimizationGoals #DigitalMarketing #ConnectBetter #Leads #SEO #222DigitalMarketing #MarketingChicago

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Did you know - APMP membership correlates with more company revenue 💰 According to the Loopio 2024 RFP Trends & Benchmarks Report, APMP members influence a higher proportion of revenue from RFP’s than their peers. We are proud to state that all of our writers at Precision Writing are APMP certified ✅ This shows our commitment to industry best practices, as well as our understanding of the critical role successful bid-writing plays in your business! #apmp #proposalwriting #bcbusiness #bestpractices

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We know a thing or two because we've seen a thing or two. Our latest blog highlights common findings and recommendations from over 50 HubSpot audits: https://lnkd.in/giugX_h2

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💚 Employee brand ambassador programs transform trusted employees into influential voices for your company. These selected individuals serve as authentic promoters, leveraging their personal social media platforms to engage their audience with genuine enthusiasm for your brand. Learn more about employee brand ambassadors in this blog by Regina DeMars, Director of Content Marketing & Social Media: https://fnbo.co/4a08Btn #FNBO #Employee #BrandAmbassadors

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Unlock the power of lead magnets with Deb McGregor from the MN SBDC on September 17! Dive into how lead magnets can enhance audience engagement and fit into effective marketing funnels. Deb will offer practical examples and guide you in creating your lead magnet. Don’t miss out—register today! https://bit.ly/3SDJxmp

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Let's talk about some B2B RFP Trends. Tenx4 sits at the intersection between B2B brands, B2B agencies and historically non-B2B agencies who are growing B2B practices. We run a ton of RFPs across the marketing spectrum, helping both brands and agencies create the right partnerships for the right intended purpose. Because of our unique vantage point in the market, we wanted to share the most common business challenges B2B brands are trying to solve in searching for a new agency partner: ·  Humanizing the brand: While B2B purchases are often highly technical, B2B buyers are still people. B2B brands continue to strive to better understand their target audiences, break through the noise in a sea of sameness and simply communicate their value in a more human way. ·  Brand to Demand, not Brand verses Demand: B2B brands continue to strive to connect brand and demand. Since there are such a long sales cycles (or multiple sales motions) and often many people in the buying committee with different needs to build confidence in making a purchase, creating a unified customer experience across the funnel is of high importance. ·  Global orchestration and gained efficiencies: Many B2B brands work with multiple agencies in silos across NAM, EMEA, APAC, ABM, etc. Global marketing organizations strive to break down silos, create global coordination and increase efficiencies gained from consolidation.  ·  Prove effectiveness: More and more, marketers are being held to revenue goals and being held accountable by boards and executive teams. Marketing leaders strive to create more strategic partnerships that help them effectively communicate the story of marketing’s impact at the board table to prove effectiveness of investments, increase marketing’s credibility and increase budgets. What other larger themes and business objectives are driving you to seek new agency partnerships? #agencyrfp #marketingandadvertising #b2b

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Trying to make a switch to agency work but don't know how to begin? Our latest blog details the steps you should take to find the right agency best fit for your goals and needs. There's also another surprise link at the very end of the blog if you want to know why working with a recruiter could be beneficial for you! #itstaffing #it #staffingagency #recruiting #itstaffingagency #recruiters #assessment #infotech #ai #apnconsulting https://lnkd.in/eQR_T69n

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