About
Leading the charge in digital marketing strategy at MSD Animal Health Companion Animal…
Articles by Eric
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Storytelling in the Digital Age: A Guiding Principle for Business Success
Storytelling in the Digital Age: A Guiding Principle for Business Success
Finding Nemo, released by Pixar in 2003, holds a special place in many hearts, generating lasting happiness for…
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Is Amazon ‘Stealing’ Business from Other Retailers?
Is Amazon ‘Stealing’ Business from Other Retailers?
In 2013, two years before Amazon introduced its Prime Day promotion, e-commerce revenue in China soared to USD 314…
2 Comments -
Small Fish in a Big Pond: Navigating Corporate Support for Small Brands
Small Fish in a Big Pond: Navigating Corporate Support for Small Brands
As a commercial leader in the marketing industry, most of my career has been dedicated to working with brands that hold…
Contributions
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You're facing pushback on digital strategies. How do you win over resistant team members?
As a digital director facing resistance to digital strategies, it's important to address this by communicating the benefits clearly, providing education and training, encouraging collaboration, demonstrating success through pilot projects, and leading by example. This involves articulating the strategies’ alignment with business goals, offering resources for understanding and implementation, fostering open dialogue, showcasing tangible results, and personally embracing the strategies to serve as a role model for the team.
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You're navigating mid-career challenges in Digital Strategy. How can you conquer them and rise to the top?
You have to embrace changes because your customers changed. They are using new technologies, consuming new media, grew up in the different environment. Keep an eye on your customers and make them Center of your digital strategy, then you’d embrace the change naturally.
Activity
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At MSD Animal Health, we’re passionate about supporting veterinary research and the next generation of veterinary professionals. We were therefore…
At MSD Animal Health, we’re passionate about supporting veterinary research and the next generation of veterinary professionals. We were therefore…
Liked by Eric Chen
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Good panels and discussions at the Bits x Bites 2024 Summit. Was glad to chair a panel on trends in livestock. Thanks to the team at Bits x Bites for…
Good panels and discussions at the Bits x Bites 2024 Summit. Was glad to chair a panel on trends in livestock. Thanks to the team at Bits x Bites for…
Liked by Eric Chen
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🚀 From Dysfunction to Function 🚀 Reflecting on my time in Shanghai working with a major hotel chain, I was reminded of the lessons from Patrick…
🚀 From Dysfunction to Function 🚀 Reflecting on my time in Shanghai working with a major hotel chain, I was reminded of the lessons from Patrick…
Shared by Eric Chen
Experience
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Education
Honors & Awards
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President Award
Abbott
Award for outstanding results in Abbott China brand campaign "Walk for Health and Life"
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President Award
Abbott
Award for outstanding results in Abbott's first global brand campaign "Ask A Million".
Languages
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English
Native or bilingual proficiency
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Chinese
Native or bilingual proficiency
Organizations
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China Digital Marketing and Service Industry Union
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Recommendations received
1 person has recommended Eric
Join now to viewMore activity by Eric
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"You have any data compliance..." "Candidates?! Yes! What do you need?" "I meant jobs." No lah, I don't have. Sorry. 😢 After that we drank our…
"You have any data compliance..." "Candidates?! Yes! What do you need?" "I meant jobs." No lah, I don't have. Sorry. 😢 After that we drank our…
Liked by Eric Chen
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Shanghai can be a lonely place... Shanghai was once the heartbeat of China's expat community. In early 2018, over 215,000 foreigners worked in the…
Shanghai can be a lonely place... Shanghai was once the heartbeat of China's expat community. In early 2018, over 215,000 foreigners worked in the…
Liked by Eric Chen
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Looking forward to being on stage tonight with Scott Ellis, Chris Upton and team as we launch and data deep-dive of our Meaningful Brands 2024…
Looking forward to being on stage tonight with Scott Ellis, Chris Upton and team as we launch and data deep-dive of our Meaningful Brands 2024…
Liked by Eric Chen
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Got the chance this week to visit my first-ever product club with Amplitude. And I saw something I rarely ever see. A technology executive talk…
Got the chance this week to visit my first-ever product club with Amplitude. And I saw something I rarely ever see. A technology executive talk…
Liked by Eric Chen
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📢 We’re thrilled to announce our latest investment in Europe—a 7,000 m² state-of-the-art vaccine manufacturing facility in Monor, Hungary, expanding…
📢 We’re thrilled to announce our latest investment in Europe—a 7,000 m² state-of-the-art vaccine manufacturing facility in Monor, Hungary, expanding…
Liked by Eric Chen
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Predict your Martech future in seconds with this one slide. In your next meeting, look at the attendees' business titles—they reveal their agendas…
Predict your Martech future in seconds with this one slide. In your next meeting, look at the attendees' business titles—they reveal their agendas…
Liked by Eric Chen
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Over the past several weeks, I have had the pleasure of participating in a variety of engaging and enjoyable events and activities. Being part of…
Over the past several weeks, I have had the pleasure of participating in a variety of engaging and enjoyable events and activities. Being part of…
Liked by Eric Chen
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🤵 Where Are the Responses? Improving the Job Hunt Experience I recently had dinner with a friend whose son graduated from university this year. His…
🤵 Where Are the Responses? Improving the Job Hunt Experience I recently had dinner with a friend whose son graduated from university this year. His…
Shared by Eric Chen
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🌟 Exciting Milestone: Celebrating 7 Years at MSD Animal Health! 🌟 As I mark my seven-year work anniversary at MSD, I am filled with gratitude and…
🌟 Exciting Milestone: Celebrating 7 Years at MSD Animal Health! 🌟 As I mark my seven-year work anniversary at MSD, I am filled with gratitude and…
Liked by Eric Chen
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Interbrand 2024: $200B Lost by Prioritizing Performance Marketing Over Brand Building The Interbrand 2024 Ranking reveals a critical insight—the collective overemphasis on performance marketing is costing the world's top 100 brands an astounding $200 billion in unrealized revenue this year alone. Since 2000, this figure has soared to at least $3.5 trillion. While performance marketing drives short-term gains, neglecting long-term brand building erodes customer loyalty and weakens brand equity. It's time to recalibrate our strategies. Balancing immediate performance goals with strategic investments in brand development is essential. Strong brands withstand market fluctuations, command premium pricing, and foster lasting customer relationships. Let's commit to building enduring brands—not just campaigns that convert. #BrandBuilding #SustainableGrowth #MarketingStrategy #CustomerLoyalty #Kashifmakhdoom
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💡 Harnessing AI for Effective Solutions 💡 In today’s fast-paced world, utilizing AI technology can be a game-changer in finding effective solutions. However, the key to unlocking AI’s full potential lies in crafting precise and powerful prompts. Below, you’ll find a visual guide that helps you frame your questions to get the best possible results from AI. This framework is designed to enhance your interactions with AI, ensuring you receive clear, actionable insights tailored to your needs. By practicing and refining your prompts, you can maximize the benefits of AI technology in your projects and decisions. Give it a try and experience the difference it makes! #AITechnology #EffectiveSolutions #Innovation #TechSavvy #FutureForward Feel free to adjust this to better suit your style and the specific AI tool you’re referring to!
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Dr. Timos Papagatsias
Thoughts on this? >> The APAC Coronavirus Test Kits Market is projected to grow by USD 2.87 Billion (2024-2028), driven by increased availability of test kits and AI-powered market evolution – Technavio >> Comment below! >>> lqventures.com #mhealth #IoT #AI #healthtech #industry40
1 Comment -
Linda Ndinda
Pharma marketing is unique. There are two primary audiences (healthcare providers and patients) and only two countries where you can do direct-to-consumer advertising (the U.S. and New Zealand). In addition, pharma is also one of the most highly regulated industries. This presents a variety of restrictions, considerations, and guardrails that healthcare marketers must learn to navigate. To do pharma marketing effectively, one must understand the industry itself, the common lingo used when planning, activating, and measuring campaigns, and the complexities of the patient journey. This is all while keeping a pulse on evolving trends within the larger marketing landscape. #𝔗𝔥𝔢𝔇𝔢𝔢𝔭𝔇𝔦𝔳𝔢 #pharmamarketing #healthcare ᴘʜᴏᴛᴏ: ᴍᴏᴡᴇʀ ᴀᴅᴠᴇʀᴛɪꜱɪɴɢ ᴀɢᴇɴᴄʏ: ᴄʜᴀʀʟᴏᴛᴛᴇ, ᴜꜱᴀ
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