Tom Paquin

Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Merkle's Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog post: https://ow.ly/pntA50SXT2b

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Don't be a vendor chasing after RFPs ❌ Instead, start from the beginning and help your prospective clients clearly define their need and develop solutions. In this episode, Mark offers a deep dive into the "create" aspect of his three-part BD framework. Listen to "Part 1. Create New Business You Actually Want to Win" on these popular podcast platforms: 🍎 Apple: https://lnkd.in/dmXMGgDV 🟢 Spotify: https://lnkd.in/ddYCkcHc 🎥 YouTube: https://lnkd.in/dxqH4iJk #sales #marketing #professionalservices #podcast Subscribe to the show and stay tuned for deep dives into part 2 and 3 later this week!

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Revenue Leaders: Hear how one Revcast customer discovered they were OVERPAYING RAMPING REPS. They discovered this after loading their data into Revcast, which surfaced those (and more) insights for them. #revops #revenue #salesleadership #salesmanagement #cro #chiefrevenueofficer https://lnkd.in/enHXKYGp

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The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3xw8okx If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

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As an energy company, it's important for Rystad Energy to take a data-driven approach. 📊 The #1 tool they use to measure activities across teams? SugarCRM, of course! 🙌 Laci Garbs shares more on how they use Sugar on the Fuel Growth Podcast: https://sgrcrm.co/3ZegvOl #CRM #sales

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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Curious about the latest in enrollment marketing tech? Our webinar with Dana Cruikshank VisionPoint Marketing and Chris Bechtel Comm100 has the answers! Register now >> https://bit.ly/3rB5vw5 #enrollment #HigherEdMarketing

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Impressive stat: UMass Amherst achieved a 99.8% email deliverability rate and 63% open rate using Salesforce Marketing Cloud! 🎓 Cloud for Good partnered with University of Massachusetts Amherst to implement Salesforce #Marketing #Cloud, improving their communication strategies: 90% of UMass org chart now utilizes Marketing Cloud • 112 newly licensed and trained communicators • 13.8M individual emails delivered • 180 staff hours saved through automation The results? Targeted content, improved engagement, and data-driven decision-making across the campus. LEARN MORE HERE: https://lnkd.in/gmCTnmeF "Cloud for Good has played a huge role in helping us utilize automations and journeys for efficiency, which helps get more people enrolled in programs and registered for classes," says UMass Amherst CRM Director Sam Mead. Want to learn how Salesforce can transform your institution's communication strategy? Let's connect and explore the possibilities! #HigherEd #Salesforce #MarketingCloud #CustomerSuccess #CloudForGood

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Account-Based Marketing (ABM) is a powerful strategy for targeting high-value accounts, but its success hinges on executing the right tactics at each stage of the funnel. Implementing actionable org charts can significantly enhance your ABM efforts, ensuring precise targeting and effective engagement. Here’s how to achieve ABM success with actionable account maps throughout the funnel: https://bit.ly/4d3qutD orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #accountbasedmarketing #accountmaps #abm #actionableorgcharts #orgcharts #abmaccountmaps #actionablesalesintelligence #salesintelligence 

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🎉 Sales teams big and small can take advantage of the TrustRadius-ZoomInfo integration. In this snippet, Sinehan Kerman, Sr. Director of Revenue Operations at TIS (Treasury Intelligence Solutions), explains how her team of four used it find two new opportunities, 👏 as well as some great tips to getting started with your first advanced search – which will return results to you the next day! 🤓 Discover how the integration works, and more results Sinehan and her team have seen so far in our on-demand webinar: https://bit.ly/44HzWQ1 #DownstreamIntentData #IntentData #OpportunityKnocks #IntentSignals #ContactIntelligence

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Sales teams actively compete for leading positions on scoreboards, accumulate recognition through rewards for achieving goals, and gain substantial incentives. These elements collectively create a more dynamic and goal-oriented work atmosphere. https://ow.ly/o2Gk50SvoJK #B2BTech #B2B #salestech #B2C #B2B

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