Heather Monahan

Email plays an important role in the marketing success of many small businesses. It’s cost effective, easy to get set up, and typically delivers the highest return on investment of any marketing channel. But what we can do in this article is look at some of the considerations you might want to take into account before you decide on the ideal email frequency for your business, and also review some stats from the Direct Marketing Association to see what the most common email frequency is. Read More: https://lnkd.in/eKzxQp3H #blog #emailmarketing #marketing 

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What marketing avenues have you tried to get your brand, book, mission, or message seen? Try advertising with Preferred Health. We offer an array of services from straight forward profiles, interviews and reviews to podcast spotlights, digital billboards, and movie theater month-long videos! Send your inquiry to [email protected] #doctors #authors #brandexposure #Moreclients #moreexposure #healthiswealth #advertising #marketing #branding #videos #billboards #interviews #preferredhealthmagazine

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Tell stories that connect with patients. Showcase your life's work with video instead of more blurry BNA photos. FYI: Your web guys writing "HAPPY FATHER'S DAY" on Instagram is not a marketing strategy. Get content that elevates your website, social media, email campaigns, EVERYTHING... fot the LIFE of your practice. #nextlevelcasestudies #video #plasticsurgery

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Preferred Health helps to create professional videos for today's top physicians. Ask me how to get one created for your practice! https://lnkd.in/gwM-P57W #Videos #Explainervideos #Marketing #Advertising #Ads #Interviews #Targetmarket #Billboards #subscribers #sharethecare #foryou

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Do you consider your agency a vendor or a partner? Who cares, right? But it really matters and it will impact the success you achieve together. It's not just about using one word or the other; "vendor" vs. "partner" is a philosophy that dictates how you approach the relationship. "Vendor" A vendor will always be an outsider. A vendor will always be a "yes man." A vendor will always be told what to do. A vendor will always be kept at arm's length. A vendor's advice will never be taken seriously. A vendor will never be treated with an equal voice. A vendor will always be considered interchangeable with any other vendor. "Partner" A partner will always be an insider. A partner won't be a "yes man," and that's a good thing. A partner will be seen as a valuable asset to the company. A partner's advice will carry weight among decision makers. A partner will always have a voice in important strategic discussions. A partner will be treated equally as an extension of the internal team. A partner will be seen and recognized as an advocate with skin in the game. If you're dedicating a budget to an agency relationship, it's essential to recognize this difference. Your results will thank you for it.

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Branding Tips: Clarify Your Message and Customers Will Listen Our marketing strategy centers on a single, clear objective: to articulate the benefits of your products or services in straightforward, simple language. This ensures that everyone understands why they should choose your products and feels motivated to make a purchase. #branding #sales #business #success #entrepreneur Follow DORIS BUSINESS DEVELOPMENT & COMPANY, LLC

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Standard way of getting clients/customers: ↳ Build a website and let it sit ↳ Open all social media accounts ↳ Get families and friends to support Alternative way: ↳ Have a landing page for your offers ↳ Create social media where your *ICPs are ↳ Create content addressing your ICP’s issues ↳ Offer advice on solving these problems for them ↳ Receive inquiries from your Ideal Customer Profiles ↳ Present your offer to them in a clear and compelling way This alternative way focuses on solving your audience’s needs and problems, leading to better connections and more sales. I’m not saying the standard way is bad. It’s just the typical way people try to get business. Typical ways = typical results. ------ *ICP = Ideal Customer Profile

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🎙️📚 Ready to elevate your podcast game? Get your FREE copy of the Business Podcaster's Handbook when you schedule a consult today! Don't miss this opportunity! 👉 https://lnkd.in/ed2n6kK2 #PodcastingTips #FreeEbook #PodcastConsulting #ContentCreation #BusinessGrowth #PodcasterLife #PodcastStrategy #PodcastMarketing #DanPortik

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🌟 Unlock the secrets of therapeutic connection! 🌟 In the realm of therapy, effective communication is key to fostering meaningful connections with your clients. 1️⃣ Speaking Their Language: Dive deep into understanding your clients' needs and concerns, and communicate in a way that resonates with them on a profound level. 2️⃣ Clarifying Your Message: Craft a clear and concise message that cuts through the noise, ensuring your clients grasp the essence of your guidance. 3️⃣ Establishing Trust: Build a foundation of trust and authenticity, creating a safe and supportive space for your clients to open up and explore their emotions. 4️⃣ Harnessing the Power of Storytelling: Learn how to use storytelling as a powerful tool to connect with your clients on an emotional level and inspire positive change. 5️⃣ Empowering Through Collaboration: Collaborate with your clients as partners in their healing journey, empowering them to take an active role in their own growth and transformation. Ready to elevate your therapeutic communication skills and deepen your impact as a therapist? Let's embark on this journey together! 🚀 #TherapeuticCommunication #EffectiveTherapy #ClientEngagement #TherapistEmpowerment #TransformationalTherapy #EmpowerThroughCollaboration

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Authors, how do you build your email list effectively? I’m sharing 3 key components in todays video. Have you grown a strong email list? Share what worked for you in comments! #bookmarketing #bookpublishing #emaillist

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You’re better than your competitors, but they are getting recognition from Forbes, MSN, etc. Why aren’t you? We regularly help our clients get featured on these platforms. If you're interested in getting featured, we can assist you. The good news is that the costs for our clients are often surprisingly affordable. Many prominent news agencies operate on a pay-to-play basis. Forbes, MSN, USA Today—these are all platforms where you can secure backlinks if you're willing to pay the price. If you see an article, there's a high chance it's paid for. #MediaCoverage #PRStrategy #DigitalMarketing #BusinessGrowth #BrandVisibility #FeatureOpportunity #CompetitiveEdge #GetNoticed

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There’s a super simple video asset most businesses need, but is rarely talked about. I call it a Checkpoint Video. Think about the big purchase decisions someone might make. Something like: 🏡 A contractor for a roof replacement 🩺 A doctor for a surgical procedure 🎥 A video strategist for marketing There’s typically a handful of steps before committing to working with someone. Form submissions, estimates/consults, proposals… Each step has two possible outcomes: 1) Move someone closer to “yes” 2) Lose someone’s interest The longer a sales process, the more likely someone is to fall off and lose interest. Enter: The Checkpoint Video These are short video assets designed to meet people at each “step” to keep them engaged and moving forward. Simple “thanks for scheduling, here’s what to expect next” videos can work wonders to make people comfortable. It’s another “touch” that people probably aren’t getting from other service providers in their market. The more engaged someone is with a business, the more likely they’ll go with them over someone else. Figure out the “checkpoints” in your clients’ sales processes, and make videos telling people what they need to hear. It’s a simple tweak with a massive impact on good will. #videobusiness #videostrategy #videomarketing #checkpointvideo

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As a doctor, you are a trusted source of information for your patients; use that on your behalf. Let me tell you how... Creating high-quality and well-researched blog articles periodically will help you build authority, reputation, trust, and brand awareness. 💻 In this digital era, you are the right person to fight misinformation and provide valuable content for current and future patients. This blog article explains this in more detail, including the seven proven recommendations for effective blogging in healthcare: https://lnkd.in/ecmz9ZFx Running a successful healthcare blog requires strategy, creativity, and consistency—all of which can be challenging to manage in addition to a busy practice. That's where HIGGS HUB comes in. Questions? Let's talk. I'm here to help you succeed. #BrandketingNerd #BrandketingStrategy #Brandketing #HealtcareBranding #HealtchareMarketing #HIGGSHUB

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Use these storytelling strategies To boost your marketing campaign conversions •  Personalize your message.    •  Offer a believable transformation.    •  Position your customer as the hero.    • Create suspense and evoke emotion.    • Leverage visuals to convey compelling stories. #Marketingveterans, what additional insights would you share? #MarketingStrategies #Storytelling #ConversionBoost #CustomerEngagement #VisualMarketing #BrandNarrative

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Emails That Sell: How an Email Copywriter Drives Conversions . Learn how an email copywriter drives conversions w/ compelling emails that sell. Use the power of email copywriting to grow your business! .. #emailcopywriting #emailcopywriter #write #writing #writer #content #blog #article #articles #blogcontent #blogging #copywriting #copywriter #contentcreator #wordsmith #writingservice #writingservices #freelance #fitnesswriter #healthwriter #contentwriter #business #marketing #marketingstrategy #SEO #contentmarketing

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Sometimes putting video on your healthcare website is sort of an afterthought. Big mistake. Where you put video on your website needs to be a part of your video strategy. You should be layering videos throughout your visitor's journey. Also, think about adding video to underperforming pages. If people aren't spending enough time on those pages, video might get them to stick around and watch. Meanwhile, you're racking up dwell time. That's great for SEO! How do you determine what pages you should add video to? Andy Crestodina? Kyle Akerman? Brian Piper? Dale Bertrand? #healthcaremarketing #healthcarecommunications

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The Power of Hashtags in Social Media Marketing In the ever-evolving landscape of #socialmediamarketing, hashtags have emerged as a powerful tool for businesses to amplify their reach, engage with their audience & enhance their brand presence. Here’s why leveraging #hashtags should be a cornerstone of your #socialmediastrategy. Expanding Reach: Hashtags function as a digital magnet, attracting users who are interested in specific topics. By incorporating relevant hashtags into your posts, you increase the likelihood of your content being discovered by a broader audience. This expanded reach is particularly valuable for small businesses & #startups looking to grow their online footprint without a significant #advertising budget. Enhancing Engagement: Engagement is a key metric for social media success, encompassing likes, comments, shares & saves. Posts with hashtags tend to receive higher engagement rates because they are more easily found by users searching for those specific topics. Hashtags act as a bridge connecting your content with potential followers who are already interested in similar subjects, fostering a more engaged & interactive community. Building Brand Awareness: Consistent use of branded hashtags can significantly boost brand recognition. Creating a unique hashtag for your brand or a specific campaign encourages users to share content related to your brand, effectively turning them into brand ambassadors. This user-generated content not only increases your brand's visibility but also adds a layer of authenticity & trustworthiness. Tracking Performance: Hashtags are also valuable for tracking & analysing the performance of your social media campaigns. By monitoring the usage & engagement of your campaign-specific hashtags, you can gain insights into how well your campaign is resonating with your audience. These insights can inform future strategies, helping you refine your approach & achieve better results. Joining & Creating Trends: Participating in #trendinghashtags allows your brand to join broader conversations & increase visibility. However, creating your own trending hashtag can have an even more profound impact. A well-crafted, original hashtag that resonates with a large audience can go viral, providing an exponential boost to your brand’s reach & engagement. Best Practices for Hashtag Use: • Ensure your hashtags are relevant to your content & audience. • Use tools like Hashtagify or Ritetag to find popular & trending hashtags in your niche. • Use your branded hashtags consistently across all platforms to build recognition. • Avoid overloading your posts with hashtags; a few well-chosen hashtags are more effective than a cluttered list. Engagement: Monitor & engage with users who use your hashtags to foster a sense of community & loyalty. For more about The Power of Hashtags see #ThePowerofHashtags #Ebook by #MikeArmstrong for just £9.99 https://lnkd.in/eap8uv9C

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