Terry Sweeney

The slides and recordings from yesterday's NewMR/Enghouse webinar are available at https://lnkd.in/eitqY2Gg Driving research excellence with the next generation of CATI Allen Porter, General Manager Market Research and Communities, Enghouse Insights, shows how CATI has evolved to tackle today’s research and quality issues. The State of Insights 2024 Ray Poynter, founder of NewMR, shares a global update looking at trends such as data collection, analysis, and the role of AI. Malgorzata Mleczko, Allen Porter, Karine Pepin, Paul Edwards

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I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.

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Very important topic, please take a read.

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New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/gDWqCTi5

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If your customer journey map is missing critical insights, it might be time to rethink your approach. A truly effective customer journey map integrates key research elements, including in-store surveys, qualitative research, and online shopping behaviors. These components provide a comprehensive view, capturing everything from the initial store visit to post-purchase behavior at home. By leveraging end-to-end quantitative data, you can track, predict, and improve each stage of the customer journey, ensuring that no detail is overlooked. If you're ready to elevate your customer journey mapping, explore our expertise at Gold Research Inc. Learn more: https://lnkd.in/dwQ4UmUQ #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Many companies are leveraging customer journey mapping to better understand the steps and decisions their customers make, but few realize the impact of in-store qualitative research. By incorporating in-store surveys, shop-alongs, and intercepts, you can capture critical, real-time insights that other methods often miss. For example, one major CPG company found that 70% of shoppers switched brands inside the store—insights that reshaped their strategy. Without this valuable in-store data, your journey map may be incomplete. Learn more: https://lnkd.in/dGVTQjHr #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

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Can you predict the outcomes before you field the survey? A question I am asked often. I will say most times I can “guess” correctly, but there are times when the results can shock me (and the client).   I will say the “shock” results are my favorite. This shows me there is a great #PR & #Marketing story to tell.  

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The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

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Revisit our insights (on demand webinar + detailed point of view) to see how Americans perceive the presidential candidates as political brands. Using Ipsos' Brand Success Framework we assessed them against three factors: Expectations, Context, and Empathy https://lnkd.in/gBzsHnax

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On CX day, let's acknowledge the impact of prioritizing customer experience on creating positive customer interactions, fueling business growth, and cultivating a vibrant work atmosphere. Share your strategies for enhancing CX within your organization and explore the Ipsos Global Trends to uncover the macro forces shaping our world today. https://lnkd.in/geHG_ERz #CXDay #CustomerExperience #Ipsos #Globaltrends

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🔥Hot Stat Alert!🔥 Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context. In this edition #inflation remains the number one concern for the 27th consecutive month according to ou What Worries the World survey. However, worry over rising prices is at its lowest level since April 2022, now at a third (33%) on average across 29 countries . See the full results : https://lnkd.in/gc-agi2m

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For those of you who missed it, here is a summary of our launch today. You can access the information, and--more importantly--start some discussions. Time to get the focus back on Brand Growth, and celebrate all the great things Marketers, Sales Teams, and Agencies do to build, sell, and extend the Brands in their stewardship.

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Holiday 2024 is here, and the consumer is ready – are you? Circana's annual report reveals U.S. consumer intentions for this holiday season are a blend of optimism and practicality, planning to spend more than last year, but not as much as three years ago. Explore the key findings: https://bit.ly/48p67pA

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Amazing event, great speakers and great attendees! Thanks all for making this year’s event a success! Now time to reflect on insights learned and game plans to integrate into future planning. How will you use AI to ratchet up efficiencies at your organization? How will knowing near-term risks and opportunities influence event planning and business development efforts? How will the forecast outlook for trade shows in your industry sector guide your attendee and exhibit, sponsorship sales expectations and goals? Interested in an Event Performance Analyzer tool demo to see how you can understand how your US trade show performance compares to CEIR Index benchmarks? Join others who took advantage of this at Predict. Send me a message if interested.

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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