Tena Lyons, MBA

B2B organizations face more pressure to be more productive across all their sales channels, especially in complex negotiated contracts. Successful offers must have the right products, at the right prices, with the right incentives, at the right time. Learn how the best of the best win more, and win faster. Join our webinar: From Chaos to Clarity: Using CPQ for Sales Success. It's set for Thu 18 Apr at 10a ET / 4p CET. https://lnkd.in/eHXbZmWm  

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If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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Leader in Forrester Wave for Email Marketing 2024, Visionary in Gartner MQ for Multichannel Marketing 2024, and now... Strong Performer in Forrester Wave for Cross-channel Marketing Hubs, 2024! We've been recognized three times in a row for what the industry has known for a while: when it comes to personalized customer engagement that works, Bloomreach is an undisputed top choice. This validation is sweeter because Bloomreach is 1 of only 3 vendors to have also received above-average customer feedback! You can't argue with customer love. Find out what the buzz is about here: https://bit.ly/3UXrEzZ

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Check out this helpful guide from our partner, RollWorks, a division of NextRoll. Among other tips, it highlights how Intent and identity data are essential ingredients to successful ABM programs.

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💡 Want to explore the intersection of language, technology, and creativity? Check out the latest installment of our blog series on building a multi-lingual rhyming dictionary with Wiktionary and Algolia.

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Struggling with ABM❓ Need deeper insights into your account journeys❓ Want to act faster (and in context) once a target account engages with you❓ Look no further! Our FREE Chrome add-on is now available for early access, and this is your opportunity to get complete visibility into your strategic accounts' journeys - across every channel and touchpoint. In just a few minutes of your time you can sync Journeys with Salesforce to get instant insights: ✅ You can act quickly on high intent signals - Connect Slack into your Journeys add-on and get real-time alerts on new account activities. ✅You can discover activity or channel patterns - See the full story behind your target accounts’ journeys to identify success patterns and actionable context to win deals. ✅You can uncover data gaps in your SFDC CRM workflows - By checking the blue icons next to some touchpoints in your viewed journeys. Who’s ready to get blown away? https://lnkd.in/efzQFzzx

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A great upcoming webinar with Salesforce, if you're in digital marketing or social media. How AI and social data can help you win and retain customers #AI #SocialData #CustomerSuccess

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Your outdated search tools are 🥱 Conversational search could be your game-changer. Think smarter, more intuitive knowledge discovery. See how it works in this KMWorld article: https://okt.to/nLUS6J #knowledgemanagement #conversationalsearch #conversationalAI

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Have you heard the news?! 🗞️ 🎉 Demandbase is officially the first GTM Platform to offer multiple buyer journeys for ABM customers! With this release, DB customers can tailor journeys with as many stages as needed (even post-sale), leverage multiple journeys in Selectors, and view analytics through Journey Analytics. 💬 “Our mission at Demandbase is to transform the way B2B companies go to market. To that end, we’ve listened to customer feedback, and have designed a way for them to seamlessly handle multiple buyer journeys and the many ways they go to market. We can’t wait to see how this powers our customers’ efforts and outcomes.” - Umberto Milletti, Chief Research & Development Officer Learn more about our latest innovation today!

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Following up on our blog about WHY CTEM should be in your 2025 budget, we now dive into HOW to secure CFO buy-in for CTEM projects. Learn our battle-tested strategies to help you articulate the value of CTEM to your financial decision-makers—just in time for 2025 budget planning!

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In Accounts Payable? Hear from the expert - Mary Schaeffer on AP impact on the business and how to grow it. MHC Mary Schaeffer

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Today we had a meeting to discuss the trends for 2025 and current challenges. Among the topics how to scale ABM (if this is really ABM), team verticalization and companies investing more in the ABM growth. Thanks Dave Munn and Alisha Lyndon for the invitation.

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[Weekend read] Learn more about the power of creative thinking and why it’s a “Power Skill.” Thinking laterally, creative problem solving and thinking about things differently unlocks enormous value in a business. Read the article and then take the free trial of our power skills elearning courses, including creative thinking.

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I recently took part in a panel hosted by Dan McGaw, where myself and other Marketing and RevOps leaders to discuss building successful go-to-market strategies. Interestingly enough, much of our discussion veered toward how assumptions can easily derail the best laid plans. From misinterpreting metrics, to skipping what’s often the most simple solution (asking customers directly), we broke down the common missteps in GTM and how to avoid them. Learn all the takeaways from myself, Dan, Nina Wooten, and Kayvan Dastgheib-Beheshti here: https://lnkd.in/eA_dNNWH #twilio #Segment

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It's been a busy July here at Tenovos. Here's what you may have missed: 🏅 We landed as "Leaders" in the IDC MarketScape for #DAM. I am super proud of our platform and, more importantly, the team that supports it. 🤖 We hosted an incredible webinar on #GenerativeAI with our friends at BRIA AI. It covered how to leverage the technology while balancing compliance and risk. 🤖 Sticking with the #artificialintelligence theme, we launched a guide on which # AI-driven features users should expect from their #DAM. I'll drop download links for all of the above in the comments ⬇

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Hi all - Sharebird invited me to do an AMA on Sales + Demand Gen alignment - a topic near and dear to me! You can ask questions and sign up to get my answers emailed to you via the link below.

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