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I am a veteran data analytics leader, translator, and methodologist eager to turn data…
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The effectiveness research that mattered in 2024, part 7: It was lots of fun putting this series together. Thanks to everyone who sent kind messages…
The effectiveness research that mattered in 2024, part 7: It was lots of fun putting this series together. Thanks to everyone who sent kind messages…
Liked by Ted Lorenzen
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You’ve done the research, gathered the insights, and know exactly what your customers need for an elevated experience with your brand and org. But…
You’ve done the research, gathered the insights, and know exactly what your customers need for an elevated experience with your brand and org. But…
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The effectiveness research that mattered in 2024, part 4: We need to talk about System1. Compound Creativity & The Extraordinary Cost of Dull…
The effectiveness research that mattered in 2024, part 4: We need to talk about System1. Compound Creativity & The Extraordinary Cost of Dull…
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For the last few months I've been working on a blog post on principal stratification, mediation, and instrumental variables. I used to whip out a…
For the last few months I've been working on a blog post on principal stratification, mediation, and instrumental variables. I used to whip out a…
Liked by Ted Lorenzen
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When people ask me "What's the most effective campaign you've ever worked on?", it's hard not to say "John Lewis". Immensely proud to have stood…
When people ask me "What's the most effective campaign you've ever worked on?", it's hard not to say "John Lewis". Immensely proud to have stood…
Liked by Ted Lorenzen
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Check out this role! Great team, fun work, and a growth trajectory for the ages! Role is for delivering MMM and Matched Market Tests based in the…
Check out this role! Great team, fun work, and a growth trajectory for the ages! Role is for delivering MMM and Matched Market Tests based in the…
Liked by Ted Lorenzen
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Super exciting news that I am thrilled to be involved with. This is a perfect match that will supercharge both businesses! Stay tuned for more…
Super exciting news that I am thrilled to be involved with. This is a perfect match that will supercharge both businesses! Stay tuned for more…
Liked by Ted Lorenzen
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She did it! My wife, the mother of my children and the Chief Operating Officer of Bellamy Consulting LLC is a college graduate. Proud of you…
She did it! My wife, the mother of my children and the Chief Operating Officer of Bellamy Consulting LLC is a college graduate. Proud of you…
Liked by Ted Lorenzen
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Can we scale MMM models like other ML models? Perhaps... It's a question that's been increasingly asked from platforms that are not happy with the…
Can we scale MMM models like other ML models? Perhaps... It's a question that's been increasingly asked from platforms that are not happy with the…
Liked by Ted Lorenzen
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