Joel Abraham

Joel Abraham Joel Abraham is an influencer

Cybersecurity Adventurer | Connector of Awesome People | Collector of Rare Skills

Oconomowoc, Wisconsin, United States
16K followers 500+ connections

About

Strategic thinker and hands-on leader balancing technical expertise with a people-centered approach. With over 20 years in cybersecurity across enterprise, product, and OT ecosystems, I have a proven track record of driving new revenue streams—from staffing and fractional talent delivery to scalable AI SaaS pen testing services. Leading by example, I build high-performing teams, cultivate strong networks, and foster collaboration to enhance retention.

Core Competencies
• Innovation in Cybersecurity Talent Solutions: Led SaaS platform development for AI-driven Point-in-Time and Continuous External & Internal Pen Testing, advancing client security.
• Business Development & Market Expansion: Proven ability to drive revenue, enter new markets, and forge high-value partnerships.
• High-Performance Team Leadership: Builds, mentors, and retains diverse, cross-functional teams with a focus on collaboration and innovation.
• Client Success & Relationship Management: Focused on fostering strong, retention-driven client relationships and aligning solutions with client needs.
• Financial Oversight & Profit Optimization: Manages budgets, controls costs, and drives profitability for sustained financial health.
• Operational Efficiency & Excellence: Streamlines processes and drives efficiency to enhance service delivery and reduce costs.
• Strategic Cybersecurity Leadership: Expertise in enterprise, OT, and product ecosystems; skilled in frameworks that enhance resilience and risk management.
• Brand Positioning & Market Analysis: Strategically positions offerings for differentiation and market growth.

Services

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Activity

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Experience

  • xFabric AI Graphic

    Strategic Advisor

    xFabric AI

    - Present 6 months

    Seattle, Washington, United States

  • Identify Security Graphic

    Vice President Sales & Operations

    Identify Security

    - Present 9 years 3 months

    Greater Milwaukee Area

    Building Identify Security Inc. has been a journey of innovation, connection, and collaboration. From developing talent networks to delivering scalable cybersecurity solutions, my focus has always been on empowering people and organizations to succeed in an ever-changing digital landscape.

    + Expanded Client Engagement: Led strategic sales initiatives that fostered meaningful client relationships, driving significant revenue growth and enabling long-term partnerships.
    + Built and…

    Building Identify Security Inc. has been a journey of innovation, connection, and collaboration. From developing talent networks to delivering scalable cybersecurity solutions, my focus has always been on empowering people and organizations to succeed in an ever-changing digital landscape.

    + Expanded Client Engagement: Led strategic sales initiatives that fostered meaningful client relationships, driving significant revenue growth and enabling long-term partnerships.
    + Built and Optimized Talent Networks: Created a thriving community of over 8,000 cybersecurity professionals, connecting organizations with the expertise they need to achieve their goals.
    + Enhanced Industry Engagement: Launched an annual RSA dinner series and regional events, bringing together industry leaders to share ideas, build partnerships, and advance cybersecurity innovation.
    + Strengthened Professional Network: Established a trusted network of 5,000+ executives and technologists, creating opportunities for collaboration and fostering thought leadership.
    + Diversified Service Offerings: Introduced fractional cyber services to meet evolving client needs, offering flexible solutions for PEN testing, AI-driven security, and more.

    Our Services
    At Identify Security Inc., we deliver tailored cybersecurity solutions that drive positive client outcomes:

    + New Implementations: Seamlessly integrate cutting-edge security technologies.
    + Spot Architecture Support: Solve scalability challenges with expert guidance.
    + Project Resurrection: Revive stalled projects to ensure success.
    + Integration & Automation: Embed security into operations for efficiency and protection.
    + Data & Cloud Security: Protect critical assets with robust strategies.
    + Regulatory & Compliance: Simplify compliance with expert support.
    + Penetration Testing: Access skilled testers to identify and mitigate vulnerabilities.

    Our services empower organizations to confidently tackle today’s complex cybersecurity challenges..

  • Cyber Warrior Network Graphic

    Board Member

    Cyber Warrior Network

    - Present 4 years 7 months

    San Antonio, Texas, United States

    CyberWarriorNetwork.com (CWN), focuses on identifying non-security talent that has the cyber aptitude or capabilities. CWN’s goal is to identify top talent that allows companies to hire capable cyber people and reduce the talent shortage. CWN game helps new security candidates to demonstrate their abilities within Red, Blue and Purple teaming platform and the stress of real world events.

    Pioneered eSports Tournaments: Collaborated with Cyberwraith founders to launch unique eSports red…

    CyberWarriorNetwork.com (CWN), focuses on identifying non-security talent that has the cyber aptitude or capabilities. CWN’s goal is to identify top talent that allows companies to hire capable cyber people and reduce the talent shortage. CWN game helps new security candidates to demonstrate their abilities within Red, Blue and Purple teaming platform and the stress of real world events.

    Pioneered eSports Tournaments: Collaborated with Cyberwraith founders to launch unique eSports red team hacking tournaments at DEFCON, engaging 12k hackers and attracting 1.5k cybersecurity talents.

    Influenced Strategic Direction: Leveraged extensive knowledge in cybersecurity and entrepreneurship to provide decisive guidance, enriching initiatives and decision-making processes.

  • Business Development Manager - Emerging Technologies

    Denim Group (a Coalfire Company)

    - 1 year 1 month

    Milwaukee & San Antonio

    Denim Group is the leading secure software development firm. The company builds and tests the security of custom large-scale software development projects across multiple platforms, languages and applications. What makes Denim Group unique is the company’s hands-on experience in software security, combined with our background in secure development and information security.

    Drove Sales Growth: Concentrated on appsec and secure software services, scheduling 795+ appointments, culminating…

    Denim Group is the leading secure software development firm. The company builds and tests the security of custom large-scale software development projects across multiple platforms, languages and applications. What makes Denim Group unique is the company’s hands-on experience in software security, combined with our background in secure development and information security.

    Drove Sales Growth: Concentrated on appsec and secure software services, scheduling 795+ appointments, culminating in $1.5M in direct revenue.

    Pioneered Market Penetration: Expanded the client base through strategic solution selling, forging enduring relationships with key security stakeholders.

    Enhanced Brand Positioning: Consistently elevated the company's stature within the cybersecurity domain, fostering trust and reliability.


    • Security Maturity Assessment
    • Application Security Penetration Testing
    • Mobile Application Development & Security - iOS, Android, Windows Mobile
    • OpenSAMM, Microsoft SDL, Secure Software Development Lifecycle Consulting (SecDLC or SSDLC)
    • Application Vulnerability Management, Reporting, Defect Tracker Integration, Virtual Patching
    • Web Application Firewalls
    • Testing and Integration of Web Services
    • Black Box Testing, White Box Testing, Source Code Review
    • Secure Architecture & Design
    • Source Code Remediation
    • Cloud Security Assessments
    • Wireless Security Assessments
    • ISO 27001, PCI DSS 3.0 Consulting
    • DevOps, Agile Development, Continuous Integration
    • Load and Performance Testing
    • Deployment and support for highly scalable applications in CDNs and Public/Private Clouds
    • OWASP, ISSA, EC-Council
    • Fortify, Veracode, AppScan, Qualys, Burp Suite, WebInspect, Ounce, WhiteHat

  • Special Projects

    Granite MedSystems

    - 1 year 10 months

    Greater Milwaukee Area

    Granite MedSystems is a global provider of complete, turnkey electro-medical solutions exclusively for the medical OEM. In-house expertise in the design and manufacturing of mechanical assemblies, computing solutions, and electronic circuit design result in extremely reliable products with controlled lifecycles. Granite also offers additive manufacturing (3D printing) services for production parts, product development activities and prototypes for healthcare OEMs.

  • gener8tor Graphic

    Co-Founder, B2B Sales Expert, Startup B2B Sales Expert, Customer Discovery

    gener8tor

    - 2 years 11 months

    Wisconsin

    Igniting Believers to Achieve.
    gener8tor invests its capital, expertise and network in capable, first-stage entrepreneurs with innovative business models. gener8tor works with the startups’ portfolio to create successful, scalable companies. gener8tor is backed in this effort by a successful team of entrepreneurs and business people with years of experience in creating wealth, companies, and jobs.

    Strategic Investment: Led the investment in 28 startups, amassing over $28M in funding…

    Igniting Believers to Achieve.
    gener8tor invests its capital, expertise and network in capable, first-stage entrepreneurs with innovative business models. gener8tor works with the startups’ portfolio to create successful, scalable companies. gener8tor is backed in this effort by a successful team of entrepreneurs and business people with years of experience in creating wealth, companies, and jobs.

    Strategic Investment: Led the investment in 28 startups, amassing over $28M in funding and generating 150+ new job opportunities.

    Propelled Startups: Launched a platform that significantly uplifted startups, driving investments, fostering entrepreneurship, and stimulating job creation.

    Attracted High-Caliber Entrepreneurs: Oversaw meticulous operations, successfully onboarding over 1000 top-tier entrepreneurs, and solidifying the platform's reputation.

  • Director Development| Business Model Canvas, Hypothesis Creation, Customer Validation, startup Sales

    Veteran Entrepreneurial Transfer

    - 6 months

    Miwaukee WI

    VETransfer’s program provides education, training, and experience in entrepreneurship to U.S. Military Veterans. The company is devoted to building bridges between Veterans and mentors. All efforts are coordinated through an online platform: StartZone.

    Programs are divided into three phases: Discovery, Validation, Demand Creation. The program begins with the Discovery Phase, a 12-week intensive search and development of a business model with a focus on customer development. Based on the…

    VETransfer’s program provides education, training, and experience in entrepreneurship to U.S. Military Veterans. The company is devoted to building bridges between Veterans and mentors. All efforts are coordinated through an online platform: StartZone.

    Programs are divided into three phases: Discovery, Validation, Demand Creation. The program begins with the Discovery Phase, a 12-week intensive search and development of a business model with a focus on customer development. Based on the progress of the Veteran entrepreneur, the startup would begin the Validation phase, which focuses on the development of a repeatable sales process. The Demand Creation helps the startup determine how to best scale their sales process.

  • 94labs Graphic

    Director of Talent, Customer Creation and Validation, Sales Execution

    94labs

    - 1 year

    Greater Milwaukee Area

    94labs was an Angel Investment and seed incubator located in Milwaukee and Madison that provided first-stage startups with seed capital, applied lean-startup principles to startup development, and created an environment for entrepreneurs to collaborate and establish access to later-stage capital. 94labs is responsible for the birth of 22 companies and over 100 employees.

  • Wisechoice IT Graphic

    VP Sales & Talent Acquisition National ITSec Talent consulting and staffing Fortune clients

    Wisechoice IT

    - 4 years 2 months

    Wisechoice understands that its value to clients rely talent that it delivers.
    WiseChoice is a nine year old niche IT Staff Augmentation Company, hired by companies to identify the top 20 percent of IT niche talent with a rare combination of IT skills and business experience. WiseChoice found hard-to-fill positions that require strong technical and business experience critical to client success.
    Talent Acquisition Specialties: IT security application, identity and access management…

    Wisechoice understands that its value to clients rely talent that it delivers.
    WiseChoice is a nine year old niche IT Staff Augmentation Company, hired by companies to identify the top 20 percent of IT niche talent with a rare combination of IT skills and business experience. WiseChoice found hard-to-fill positions that require strong technical and business experience critical to client success.
    Talent Acquisition Specialties: IT security application, identity and access management, federation, compliance and risk management, visualization and cloud computing, and incident management and forensics.

    Revolutionized Sales Approach: Integrated social strategies, securing high-profile contracts with brands like Target and IBM, boosting gross margin by 57% to reach $4M.

    Reinvented Talent Acquisition: Conceived and implemented innovative talent strategies, building a renowned reputation for executive recruitment excellence.

  • GMR Marketing Graphic

    Director QuickStrike| Experiential Staffing, talent consulting, on demand talent pipeline creation

    GMR Marketing

    - 1 year 2 months

    National

    Talent Acquisition consulting, strategies and execution for all customer live marketing events. Managed the recruitment operations and sales for the largest staffing event in the US and Canada. Led a staff of 34 recruiters and HR administrators. Created event staffing business, marketing, and recruitment plans to increase sales and net income. Developed a balanced recruitment plan based on business needs and priorities. Identified and managed cost saving opportunities for recruiting sources…

    Talent Acquisition consulting, strategies and execution for all customer live marketing events. Managed the recruitment operations and sales for the largest staffing event in the US and Canada. Led a staff of 34 recruiters and HR administrators. Created event staffing business, marketing, and recruitment plans to increase sales and net income. Developed a balanced recruitment plan based on business needs and priorities. Identified and managed cost saving opportunities for recruiting sources. Drove strategies to create national, regional, and local diverse talent pools and analyzed recruitment metrics for best practices.

    Optimized Staffing Operations: Led a team of 35 recruiters for large-scale staffing endeavors guaranteeing peak performance for live events across the USA and Canada. Delivered 2.5 million hours, which generated $28M in Rev and $11M in gross margin. G

    Enhanced Employee Retention: Positioned GMR as a top employer by instituting robust training programs and nurturing a culture of excellence.

  • Adecco Technical Graphic

    Regional Vice President

    Adecco Technical

    - 1 year 4 months

    Managed the entire operations and sales for the Adecco Technical Midwest Region which included 28 branches in 8 states. Built permanent recruitment business strategies for the region and was responsible for recruiting and hiring all permanent recruiters, sales, and other internal staff. Trained sales staff on cold-calling, how to hand objections, how to negotiate, and gorilla recruitment strategies.


    Transformed Sales Strategy: Reimagined and drove sales approaches across 12 states,29…

    Managed the entire operations and sales for the Adecco Technical Midwest Region which included 28 branches in 8 states. Built permanent recruitment business strategies for the region and was responsible for recruiting and hiring all permanent recruiters, sales, and other internal staff. Trained sales staff on cold-calling, how to hand objections, how to negotiate, and gorilla recruitment strategies.


    Transformed Sales Strategy: Reimagined and drove sales approaches across 12 states,29 branches, catalyzing business growth and boosting profitability. Resulting in a 40% business increase and a net profit boost of 53%, equivalent to $2.9M.

    Fostered a Culture of Excellence: Mentored and inspired over 100 employees, emphasizing results-driven performance and accountability. Leveraging the balance scorecard framework.

Education

  • University of Arizona Graphic

    University of Arizona

    Bachelor Bachelor of Arts

    Activities and Societies: Zeta Beta Tau- Vice President University Arizona Cheerleader

    Bachelor, Bachelor of Arts

  • University of Wisconsin Oshkosh Graphic

    University of Wisconsin-Oshkosh

    -

    Activities and Societies: University Arizona Cheerleader

    University of Wisconsin-Oshkosh Cheerleader

Skills

Publications

  • gener8tor Ranked Top 15 Accelerator

    Urban Milwaukee

    Madison, WI – gener8tor, a startup accelerator, earned a ranking of 14 as revealed by the 2014 Seed Accelerator Rankings Project (http://www.seedrankings.com). Annual rankings were published today at SXSW (South by Southwest), a popular technology, culture and music festival that takes place in Austin, TX. This is the first year that gener8tor participated in the rankings project by providing access to their data. About the event: http://schedule.sxsw.com/2015/events/event_IAP40699

    The…

    Madison, WI – gener8tor, a startup accelerator, earned a ranking of 14 as revealed by the 2014 Seed Accelerator Rankings Project (http://www.seedrankings.com). Annual rankings were published today at SXSW (South by Southwest), a popular technology, culture and music festival that takes place in Austin, TX. This is the first year that gener8tor participated in the rankings project by providing access to their data. About the event: http://schedule.sxsw.com/2015/events/event_IAP40699

    The annual seed accelerator rankings are compiled by Prof. Yael Hochberg of Rice University and MIT (http://yael-hochberg.com). “This annual ranking is aimed to start a broader conversation about what makes a great accelerator and inform entrepreneurs who are choosing between programs to apply to,” said Prof. Hochberg.

    gener8tor recruits, mentors and trains entrepreneurs leading high-tech business ventures from around the world. Since June 2012, the 28 startup graduates from gener8tor’s previous five accelerator programs have gone on to raise over $40 million in financing and create over 300 jobs.

    “This ranking reflects the tremendous accomplishments of the entrepreneurs we’ve had the privilege to invest in over the past 32 months,” said Joe Kirgues, Co-Founder of gener8tor.

    gener8tor was founded in 2012 by Dan Armbrust, Joe Kirgues, Troy Vosseller, Jon Eckhardt and Joel Abraham. The group runs two accelerator programs per year, alternating between Madison and Milwaukee.

    “We’re thrilled to be recognized as a top 15 accelerator,” said Troy Vosseller, Co-Founder of gener8tor. “To be ranked in the top 15, in any category, is a true honor. We look forward to these rankings shining an even brighter light on Wisconsin’s startup community.”

    gener8tor if currently accepting applications for its Milwaukee 2015 program via its website.

    See publication
  • HIRED!: Networking to Land the Job YOU Want

    Author House

    Hired!: Networking to Land the Job YOU Want
    Author

    “Hired!: Networking to Land the Job YOU Want” was written to help any proactive job seekers of every generation. Today, the average job seeker is frustrated with the lack of results from the traditional job hunting process of applications long wait periods. The common, unintended consequences of the job opportunity “wait and see” erode self confidence, build career doubt, and heighten depression and financial paralysis.

    The…

    Hired!: Networking to Land the Job YOU Want
    Author

    “Hired!: Networking to Land the Job YOU Want” was written to help any proactive job seekers of every generation. Today, the average job seeker is frustrated with the lack of results from the traditional job hunting process of applications long wait periods. The common, unintended consequences of the job opportunity “wait and see” erode self confidence, build career doubt, and heighten depression and financial paralysis.

    The average time it takes an unemployed person to find a job is 9 months. That leaves millions of people to susceptible to the unintended consequences. This book details proven and perfected techniques, tips, tricks for job seekers to proactively identify the job they want - and land it in a shorter period of time. This book examines strategic ways to create and understand your maket value from your work accomplishments.

    Key take-aways from “Hired!: Networking to Land the Job YOU Want”

    • How to easily create a healthy professional network to uncover job opportunities before they are public.

    • How to create your competitive differentiators and accomplishments to land jobs and build self confidence.

    • How to identify the jobs you want, create creative approaches to hiring managers, and bypass the traditional job search.

    See publication

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