Sven Tarantik

If your brand aims to embody the essence of FASHION—defined by Merriam-Webster as prevailing style and social prominence, especially as expressed through dress and conduct—look no further than do it outdoors media. Just ask TORY BURCH , who understands fashion and chose us to make a statement at #NYFW

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🌟 Crafting effective articles is all about improving clarity and engagement. Recently, I had the opportunity to collaborate with a New York-based startup struggling with ineffective branding. Together, we identified three key obstacles hindering their strategic efforts. Through careful analysis and strategic adjustments, we not only improved their brand thinking but also revitalized their overall strategy. Our latest articles, "Why Summer is Ideal for Crafting Your Brand Strategy" and "How to Differentiate Your Brand from Competitors," aim to guide startups and business owners in developing comprehensive brand strategies and translating them into effective marketing plans. Check them out and let us know how these insights resonate with your own brand journey! https://lnkd.in/eT93VnVQ https://lnkd.in/eYEQrEWj #BrandStrategy #MarketingTips #StartupSuccess #BusinessGrowth

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Row34, our new fav around the corner from #Inbound24. "Every bite has been at least a 9 out of 10," says Audrey Perelshtein Cori Albrecht and me agree! 🦞 Thanks, Boston! What an awesome week, what a great team. So much to unpack post-conference. Stay tuned! It's all going to be OK! Better than OK! #EEATBetterWithYodelpop #InboundMarketing #ContentMarketing

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#HOLYSHYFT!! Why do brands refresh their look and feel? For lots of reasons! ⭐ to differentiate against your competitors ⭐ to provide a better user experience to drive people to take the action you want them to take ⭐ to keep your messaging authentic and resonating with your target audience ⭐ because you understand that a brand can be fluid and needs to be updated to keep you relevant ⭐ for improved SEO rankings and optimization Because of all these reasons (and more) we are excited to share our newly updated website: www.partnerwithshyft.com Check it out and let me know your thoughts! 👏A special thanks to Glenn Rosko for the design update and for always making sure we stay relevant and cool. 👏 #shyftjustgotreal #shyfthappens

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B2B Marketers: Activate is coming to the Boston area!! We are throwing a tea party in Burlington, MA and you better SAVE THE DATE! This will be a great networking peer event with a panel discussion on the current State of Demand Generation and key industry insights. When? 📆 Date: Tuesday, June 18th 🕑 Time: 11:30 am - 2:00 pm We promise a dynamic session blending industry insights and the chance to network with your peers. Whether you're an expert or an up-and-coming B2B marketing professional, this is your chance for new connections and get updated on industry trends. What to Expect: 🔹 Engaging discussions by B2B Marketing thought leaders 🔹 Interactive brainstorming for innovative ideas 🔹 Insights from B2B industry experts Accelerate your career and revolutionize your approach to revenue marketing. This invite-only event promises invaluable opportunities for growth. Be on the lookout for more information coming soon! #BostonNetworking #ProfessionalDevelopment #IndustryInsights #BurlingtonEvent #NetworkingEvent #CareerGrowth #b2bdemandgen #demandgen #b2bmarketing #b2bmarketers #b2bmarketingstrategy #activatems #

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If you are at the #MarketingProfs #B2BForum this week, make sure to stop by the Oracle Customer Experience booth to learn the latest on Oracle's #AI capabilities built into the Oracle Unity CDP and our Marketing Orchestration applications Eloqua and Responsys!

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One more NYC ecommerce dinner before going heads down for Holiday '24. Thank you Shai Frank and Eddie Patzsch ✌️ from Optimove for co-hosting! Great group of ecommerce leaders and vibrant discussion on Holiday '24 expectations, which then swung to, you guessed it, a debate about the impact of AI including what are reasonable expectations. AI may not have have an Nvidia impact on retailer/brand valuations, but if it boosts EBITDA by 10% or 20% that is still a huge win and worth pursuing. #perspective Jessica Li, Katherine Yoo, Jeffrey Goldstein, Alex Brocklehurst, Kimberly Landry Wallengren, Pooja Chandiramani, Kim Mancuso Telford, Maxim Renaerts, Nicholas Falzon, Mike Coble, Russell Peterson, Tina Chan, Urvi Mehta, Kate Leary Marinaro, Elizabeth Garry, Jesse Allouf

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gt2aM2jG

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Don’t miss out on this opportunity to future-proof your digital strategy and discover how to leverage AI, retail media channels, and influencer collaborations to supercharge your marketing efforts. Webinar leader, Jeremy Kagan who literally wrote the book on Digital Strategy. #webinars #digital #advertisingagencies

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This is a great perspective on the "path to purchase." In this latest report, Mars United Commerce presents a new approach to the classic “path to purchase” that starts with shopper mindsets rather than the more traditional focus on behaviors or tactics in this latest report. Download your copy here: https://lnkd.in/gCkj6Ysz #pathtopurchase #ecommerce #commercemarketing #strategy

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Brand Guidelines are essential for your brand’s success. Creating strong brand guidelines isn’t just about aesthetics, it’s about building trust and consistency that drive business results. Here are three reasons why brand guidelines are critical. -Builds Recognition & Trust: Consistent branding reassures clients, making your brand memorable and trustworthy. -Improves Communication: Guidelines align your team, ensuring everyone communicates your brand the same way across all platforms. -Enhances Customer Experience: A unified brand across every touchpoint creates a seamless experience and stronger relationships with customers. Ready to strengthen your brand? Click on our latest blog below to dive deeper into the impact of brand guidelines and how Swank Business Solutions can help! 📲 Read the full blog here: https://lnkd.in/ei2e4R2b #branding #brandguidelines #winnipeg #SwankBusinessSolutions #digitalmarketing #canada

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Boston friends, join me for one of the launch events for Breath Taking happening in May. Whether you like a fancy event, an intimate author conversation, a panel, or a signing, I've got you covered. See the schedule below and let me know if you want more details on any of them! #bookevents #booklaunch #breathtaking #booktalk #booksigning #loveandloss #daliasdynamos

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Lots of inspiration & impact to take away from last week's ANAs. I don't see AI as the debate (the "how"), rather it's the undercurrent of debating the "what" and if it's really good and not just fast + cheap. Thank you Brandon Doerrer for sitting down to chat about the real use cases of AI. It's not about creating fear: rather sharing honest experiences of what's working and not working, and how to partner across business silos to make the best use of new technology. Loved the real world examples of better customer experience and bottom line impact from Gulen Bengi, Remi Kent, Diana Haussling, Asmita Dubey and more.

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🌟 Explore Success Stories with NJ Advance Media! 🌟 Want to see how we've helped businesses achieve their goals? Check out our latest case studies to witness the impact of our innovative solutions across different industries. From enhancing brand visibility to driving sales, our success stories highlight the power of strategic media and marketing. #SuccessStories #CaseStudies #NJAdvanceMedia #Marketing #BusinessGrowth"

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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$2 per green dot increasing to $3 per green dot November 29th Hi NAME, I have something exclusive for you (I will only work with one business of your service type in your city) More green dots equals more calls for the services you provide. Something so simple...no upfront cost whatsoever! You pay for performance...you pay for results. No results, no payment. I do the work myself, no outsourcing. I work from home so my expenses are low and they reflect in my pricing. It's a revolutionary approach to Google Local 3-Pack where success is guaranteed, or you don't pay. Here's how it works: Pick whatever services you want more business for I will run a radius report of your service area so we have a baseline of current rankings (green dots) in the Google Local 3-Pack I will start my magic of getting you A LOT more green dots in your radius service area, the Google Local 3-Pack 30-days later I will run another radius report and send it to you for proof in increased rankings in the Google Local 3-Pack (more green dots) I will bill you $2 per green dot minus whatever green dots you had when we got started. This process will continue every 30-days No contracts Cost: 1 service or keyword: $2 per green dot increased - cost increasing to $3 per green dot November 29th What is one new client worth to your business?! This is a risk-free model: No results? No payment. It's as simple as that. Example: This is a 9x9 scan (each dot represents 1.2-1.4 miles) so it's basically approximately 6 mile radius around the business 81 total dots available 13 yellow 9 original green After 27 days there was an increase in 59 green dots I would bill an on file credit card $118 for the month and repeat the process See below for powerful statistics about the Google Local 3-Pack..you need to be in this area! Shocking Statistics for Businesses in the Top 3 Listings (Map Pack) - Businesses in the Google Local 3-Pack receive 44% of clicks compared to 8% for organic listings - The Local 3-Pack receives 126% more traffic and 93% more actions (calls, website clicks, driving directions) than businesses outside the 3-Pack - 80% of local searches lead to a conversion within a day - 70% of mobile searchers use the click-to-call button to contact businesses directly from the Local 3-Pack listings - 78% of local mobile searches result in an offline purchase Call me an lock in your radius for your business (609) 280-5983 John Piacentino (609) 280-5983

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GORP-core: Fashion Trend or Strategic Opportunity? The buzz around GORP-core has outdoor and performance brands buzzing—yet there’s a fine line between seizing an opportunity and falling into a trap. What started as a trend grounded in utility and function, but elevated by cultural pioneers, has led many brands to pivot toward a style-driven approach, catering to segments like the Luxury Lovers, Stormhunters, and Tastemakers. 🌍✨ But here’s the challenge: chasing style trends can push brands into a cycle of “what’s next?” 🔄 Without a solid anchor in performance and innovation, the focus on aesthetics can dilute authenticity, leaving core outdoor consumers—like the Functionalists (28% of the market)—questioning where the brand stands. When brands focus too heavily on lifestyle trends, they risk losing the trust of their largest and most loyal segment, those who value protection, performance and practicality. However, this shift doesn’t have to be negative. The key is balance. Brands can successfully expand their reach without alienating their core by staying true to what defines them—innovation, performance, and sustainability. Want to make sure your brand stays authentic and compelling 2025 and beyond? Let’s talk about how to craft a strategy that resonates—keeping you ahead of trends while staying true to who you are. Navigating these complex dynamics requires a clear strategy rooted in real consumer insights. At Above The Clouds Communication , we help brands find that balance—guiding them to make informed decisions on strategic marketing, messaging, and positioning to build long-term relevance and trust. In a time when consumer behaviors and trends shift rapidly, understanding what truly drives your audience is more critical than ever. Whether it’s embracing new opportunities or solidifying your core, it all starts with the right insights. #Outdoor #sports #Performance #BrandStrategy #GORPCore #OutdoorInnovation #Sustainability #FashionTrends #ispo #ispomunich #ispomunich2024 #strategy #marketing

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Leverage the collective experience of a full-service digital marketing agency like New York Ave and run your business like a…well, Boss. The right experience. The right plan. The right results. Start here: https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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