Stephen H. Yu

Stephen H. Yu

Fort Lee, New Jersey, United States
2K followers 500+ connections

About

• Executive level data/analytics expert with proven track record in comprehensive…

Articles by Stephen H.

  • Database is built – Now what?

    Database is built – Now what?

    Insights and actions do not jump out of data automatically By Stephen H. Yu President & Chief Consultant, Willow Data…

    3 Comments

Activity

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Experience

  • Willow Data Strategy, LLC Graphic

    Willow Data Strategy, LLC

    Old Tappan, New Jersey

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    New York City

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    Pearl River, New York

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    Harrison, New York

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    Rye, New York

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    New York City

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    Rye, New York, United States

Education

  • Syracuse University Graphic

    Syracuse University

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    Finance Major, Dean’s List, Cum Laude
    Received the Steckler Prize upon graduation for study on portfolio management.

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Publications

  • Stephen Yu's Adweek Home Page (Monthly column since 10/2020)

    Adweek

    Ongoing monthly column on Adweek Performance Marketing about all things related to data and analytics play.

    See publication
  • Big Data, Small Data, Clean Data, Messy Data (Monthly Column 11/2013-9/2020)

    Target Marketing Magazine

    As a long-time data player with plenty of battle experiences, I would like to share my thoughts and knowledge that I obtained from being a bridge person between the marketing world and the technology world. In the end, data and analytics are just tools for decision-makers; let's think about what we should be (or shouldn't be) doing with them first. And the tools must be wielded properly to meet the goals, so let me share some useful tricks in database design, data refinement process and…

    As a long-time data player with plenty of battle experiences, I would like to share my thoughts and knowledge that I obtained from being a bridge person between the marketing world and the technology world. In the end, data and analytics are just tools for decision-makers; let's think about what we should be (or shouldn't be) doing with them first. And the tools must be wielded properly to meet the goals, so let me share some useful tricks in database design, data refinement process and analytics.

    See publication
  • List of Stephen Yu's Articles, Presentations and Interviews

    Willow Data Strategy

    Follow this link to view a complete list of Stephen Yu's articles, presentations, and interviews (audio and video links) in English and Korean.

    See publication

Languages

  • Korean

    Native or bilingual proficiency

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