Jennifer Jones-Mitchell

Is Your Measurement Strategy Future-Ready? 📊 Our partner, Felicia Nugroho discovers how the AMEC Integrated Evaluation Framework (IEF) moves beyond vanity metrics to focus on outcomes that matter. Learn how to elevate your measurement approach for real impact in today’s multi-channel world, here: https://lnkd.in/gimxPiDX #GlobalMeasurementMonth #MeasureWhatMatters #AMECMM2024

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Online subscriptions were meant to offer convenience, but many brands now use deceptive tactics to lock customers in. The FTC's "Click to Cancel" rule aims to change that. As I explore in my latest article, this shift will force companies to prioritize customer value over short-term revenue. The future of loyalty depends on how brands respond.

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Breaking: "The Great AI Divide in Internal Communications" - our report in partnership with Ragan reveals encouraging trends and clear gaps in AI usage in internal communications: ▫ How comms pros perceive and leverage AI   ▫ Factors affecting AI adoption and outlook  ▫ Current and planned AI application in comms Download it now to view all findings, learn how to bridge AI gaps in your organization, and position yourself at the forefront of #whatsnext: https://lnkd.in/ehVSYgDA     #AIinComms #CommunicationsTrends #AI #DigitalTransformation Ragan Communications and PR Daily

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Mind the gap! Download our new report on the use of AI in internal communications to discover trends and gaps on how AI is being used today, including what’s holding people back and where the industry is heading. 

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64% of PR professionals now report using AI tools in their workflow, up from 28% earlier in 2023. An additional 23% plan to explore using AI. AI automates tasks like media monitoring, content generation, and social media scheduling, freeing up time for PR professionals to focus on strategic activities. #PRProfessionals #AI  https://lnkd.in/gZx5F57J

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Content is an undercurrent to each touchpoint through a digital journey — and forward-thinking businesses need tools to minify repetitiveness, and allow digital teams to scale content production seamlessly. This is where a composable content platform like #Contentful can create a difference. Take a look how: https://lnkd.in/g9vSG7uG

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📊 Cision's 2024 Global Comms Report provides a deep dive into the latest trends and strategies in communications with insights from more than 400 senior-level communicators. https://lnkd.in/efxQdhNC How is your team elevating your comms strategy this year? We’d love to hear your thoughts! 💬👇 #CommsStrategy #PRTrends #Communication #Marketing2024 #SME #BusinessGrowth #DigitalTrends #AIinComms #PublicRelations #MarketingInsights #CisionReport Cision UK

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Thank you Ben Conway and the folks at LBBonline - Little Black Book for indulging in a fairly in-depth discussion about the book and the choice of investing in the discipline of Client Leadership. (It is a choice to be made.) To the point of needing a rebrand...as marketers we can all agree that words matter. So if our north star is leadership (as opposed to 'management' or 'service'), then the focus, the work that gets prioritized and key decisions that get made should align with that. Elevating and shifting mindsets and skill sets doesn't happen overnight, but in the spirit of leaving no stone unturned when it comes to enhancing our client/agency partnerships - what are we waiting for? #TheAgencyWithinUs #AgencyWithinAnAgency #AdvancingClientLeadership Jaqui Lane

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We’ve all seen examples of brands or influencers who in times of crises opt to “turn off” the comments. It’s something we heavily recommend against in our risk assessments for new campaigns and this new study shows exactly why. As soon as you turn off the comments, the trust from your consumers drops. https://lnkd.in/e5a5YKNA It shouldn’t be a surprise, this is a pretty predictable outcome. But in times of crises, if you haven’t pre-planned, when reputations are on the line, it feels like an easy solution to make the pain go away. The lesson: ensure reputation and crisis planning is built into every campaign. With a clear stakeholder plan and pre-agreed responses to predictable hiccups. 9/10 you won’t need it. But for the one time you do - it’ll be worth the foresight.

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While press releases, thought leadership articles and feature mentions are crucial elements in your PR playbook, there are other key elements to consider when creating a well-rounded and effective PR strategy for public sector tech audiences. So, what do you need as well as media coverage in your PR mix? Find out in our latest blog… https://lnkd.in/e8CJaDFA #pragency #pr #publicrelations #prstrategy #publicsector #publicsectortech #publicservices #govtech 

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📊 While PR and communications professionals have long relied on metrics like Advertising Value Equivalency (AVE) to measure the success of their outreach efforts, many of these “traditional” metrics only tell part of the story. Click through the 7 must-have KPIs your team should be using to measure your comms campaigns, then click the link to dive deeper into each: https://brnw.ch/21wLFI2

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Join Chris Rack as he sits down with Steve from Coach Communications to unpack the latest in B2B marketing and communications. From the influence of AI to navigating market uncertainties, this episode is packed with insights you won’t want to miss. #B2BMarketing #AI #StrategicCommunication

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As a CMO, demonstrating the ROI of your PR efforts is essential to earning the trust and buy-in of your CEO. But how do you measure what truly matters to them? We’ve broken it down in our latest post, sharing strategies on how CMOs can align their PR metrics with business outcomes that resonate with the C-suite. Ready to show your CEO the real value of your PR? Check out the full article! #PRROI #CMO #Leadership #MarketingStrategy #PublicRelations #BusinessGrowth #MarketingMetrics"

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Considering starting a podcast for your organization or clients? Podcasts are becoming a powerful tool for PR professionals to connect with their audience and elevate their brand. And research shows that they're not just for B2C organizations or big names, making it a prime opportunity for B2B. Discover why you should be adding podcasts to your marketing toolbelt https://bit.ly/3whVgPp via PRNEWS #PR #PRStrategy #marketing

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Internal comms pros, this is for you. In this free report from Simpplr, you’ll find insights on what has happened in the industry over the last year + trends and best practices. Download here: https://lnkd.in/gXyHbfgq

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An interesting look at why human input remains integral to marketing. Even with advances in AI technology, there still certain limitations. #MarketingStrategy #B2B #AI #ContentCreation #HumanConnection https://ow.ly/Rbmc50TG1au

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As one who interacts with CMOs all the time I can tell you this topic is at or near the top of their collective priority list. And while I am skeptical of those who espouse best practices when it comes to generative AI - only because it is so nascent - I felt compelled to share this particular piece from my fellow CMSWire scribe, Tiffany Holland Why? Glad you asked. I felt compelled for the simple fact I agree with everything Tiffany opined on, which she breaks down into four truths, which are below along with my brief commentary. Do yourself a favor and read her piece. ➡️ Truth #1: Inaction With Generative AI in Marketing Is the Greatest Risk Yes, yes and YES. If I could climb the highest mountain I would and bellow this to the masses below. This ain't the time to "sit this one out" whilst the rest of the world, AKA your competition is taking full advantage. ➡️ Truth #2: Generative AI Offers More Value Than Just Operational Efficiency Tiffany deftly writes of the "narrow view" many CMOs and marketers have of Gen AI, which "offers only short-term benefits and overlooks the true power of machine learning." Dating myself big time here but this reminded me of the late 70's campaign professing that orange juice is not just for breakfast anymore. https://lnkd.in/e95uWbex ➡️ Truth #3: Generative AI Solutions Fails in the Traditional Marketing Model "Generative AI won’t deliver its full potential if organizations try to plug it into outdated operating models." Full Stop! Read and re-read that over and over and over and then, for the love of all things Holy, do NOT blame Gen AI if you do not adhere to this sage advice. ➡️ Truth #4: Ethical Governance of Generative AI in Marketing Is Critical I love that Tiffany saved this one for last because it is THE most important truth, by far. Gen AI and AI in general, is very much akin to the wild west right now; no rules of governance other than those self-imposed. Brands MUST self-govern the way they use Gen AI if for no other reason, it is the ethical thing to do. Please share your thoughts on all of this. I love a good conversation and yes, a debate if need be. Jeanniey John Aakansha Srota Manny Shelly Lou Jeff Raja Ted Lee David Alma Dom Rhonda #ai #GenAI #cmo

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Marketing measurement is complex. One-size-fits-all solutions may sound ideal, but they often fall short of answering your performance marketing questions. Measurement is a science that requires diverse and complementary approaches. In our latest whitepaper, you will discover: 🧩The complexities that make marketing attribution challenging 📈 Holistic strategies and insights to overcome these challenges 🌊 Ocean Media’s approach to achieving accurate, actionable attribution Embrace the opportunity to develop tailored strategies that clearly show your marketing efforts, allowing you to optimize your media and advertising investments. Download the whitepaper now! https://lnkd.in/gE9hsjc9

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